Social media is a common touchstone that connects people with diverse interests and has become a common platform for all ages.
It’s evident that people are experimenting with everything, from micro-text to images and voice on Facebook, Clubhouse, and other platforms, but video seems to be the winner.
Video content is entertaining and appeals to many audiences. This is what makes Tik Tok so addictive.
Live videos were a big part of the pandemic, so marketers quickly adopted this route to reach their audiences. Are marketers overlooking a key marketing platform that was primarily built for video?
Twitch is the best way to find out if you are still not sure.
Twitch alone saw this in Q3 2021
- Viewed 5.79bn hours.
- 41.5 Million users were surveyed in the United States
- Get 22% revenue share in the Gaming Video Content Market
If you’re still reading this, you know that Twitch is a valuable resource for your brand. We’re here to help you.
Let’s make Twitch Marketing part of your brand strategy!
What you need to know concerning Twitch
Twitch was launched in 2010 and is now owned by Amazon. It quickly became a hugely popular platform in the gaming and electronic-sports communities. It continues to grow. This is a great example of the potential Twitch has
But marketers don’t realize that Twitch users are also interested in ASMR, music, craft, and other types of media.
You can even set up channels just for conversation.
Twitch can have a place in your niche, regardless of how large your audience is.
This could leave you asking how effective Twitch is outside the United States.
Statista says that this is how Twitch grew in the pandemic. This shows the world that they can rise and be pivotal to brand growth.
The average user is 16-24 years old. This makes them young and impressionable, and makes them the ideal age to consume most content and possibly act on it.
Twitch is becoming a more popular platform for people of all ages, especially those in their mid-thirties.
Brands and content creators have the opportunity to have fun while creating fresh, young content for this young audience.
What is Twitch Marketing?
Twitch Marketing can help you to elevate your product, brand, or service.
Even though it isn’t like other social media platforms, Twitch can be considered the largest interactive Influencer platform. You can live stream from the platform, which makes it ideal for podcasts and live videos.
It is important to be a Twitch Marketer and understand the three levels of Twitch content creators:
Each level has its own benefits.
Interesting read: 15 Essential Podcast Tools for Wooing Your Listeners in 2022
What is Twitch’s role as a brand?
Twitch’s growing statistics make it clear that Twitch marketing has a significant impact on the industry.
Let’s see how Twitch Marketing can help your brand.
Twitch Influencer Marketing
Twitch is used by thousands of streamers, some with over a million followers. Twitch is a great platform for influencer marketing.
Creators of Twitch content have the chance to grow their communities by creating a niche and gaining an audience. This allows them to get new features, rewards and more.
You can reach out top streamers for your brand by being a brand. Depending on the product and scope of the work, as well as the level of understanding, you will be able to decide how to integrate this collaboration into your marketing strategy.
Most popular collaborations are with Twitch Influencer Marketing, which offers product unboxing, reviews, sweepstakes and giveaways, as well as announcements.
KFC partnered up with Twitch influencer Lupo in order to promote their wings. Lupo played PUBG with his friend and continued making references like ‘Gotta have that chicken. KFC!
Twitch Influencer marketing is all about finding the right influencer. How do you do that?
- Find someone who resonates with your brand. We don’t just mean someone who sells the exact same product as you, but someone who shares the same values and beliefs. This will make your collaboration more productive.
- Concentrate on the numbers. Usually, we say there is strength in numbers. However, with Twitch there might be smaller streamers and a dedicated audience. Before you sign up, pay attention to how streamers interact and communicate with viewers.
- Consistency is key It’s not surprising that streamers have to be present on Twitch nearly every day. Young viewers are more likely to tune in and expect to see their favorite streamer online.
Interesting read: 7 Tips to Find the Best Social Media Influencers for Your Brand
Twitch advertising can seem complicated, but it may have surprising benefits. Twitch offers two types of advertising for brands: banners and in-video ads.
Twitch Video ads can only be displayed on specific Twitch channels. This means that the creator of content or streamer must be a Twitch Partner in order to display ads on their channel.
Strategic placement of ads can be done before, middle or end of a stream depending on the peak viewing time for the content creator.
It’s important to remember that Twitch has a younger audience. This means that advertisements must be fun and interactive to get the attention of their viewers.
Here’s how KFC collaborated with Twitch influencer Lupo, and his friend Anthony Kongphan to promote their chicken wings. To host an interactive live stream contest, the influencers played a game called PlayerUnknown’s Battlegrounds.
Twitch Branded Channel
A Twitch channel for your brand increases brand awareness and exposure. A branded channel can be used to host live streams for potential and current customers.
You can cross-post some of your content, but it is possible to create an exclusive Twitch community.
Twitch allows you to customize your banner to show what’s in store.
You can also create a schedule that will showcase all of your events.
Use Twitch to promote your brand with content ideas
You might be wondering what you can do with a platform like Twitch. Then we got you!
These are the content types that brands can use Twitch to focus on.
- Your products and services should be explained to your audience
- Your audience will be attracted to entertaining content
- Talk about news and events in your industry
- Special promotions, discounts, and offers
Yep! Twitch marketing is easy. You only need to find the right Twitter streamer or influencer to make it a success.
Twitch Marketing Pros
Here are some pros and cons for Twitch Influencers and Twitch Brands
Stream at your advantage: This feature provides audiences with a FOMO feeling, encouraging them to tune into. This content isn’t dependent on time or requires extensive editing, unlike Instagram reels. Streaming allows you to share your content in a raw, honest way.
Make money with your content : Influencers can make use of Twitch to their advantage and earn through Twitch. Brands can also create Twitch Ambassadors or a loyal group of Twitch influencers that will promote their brand and earn money through Twitch.
Possible e-commerce tie-in? Amazon owns Twitch, so establishing your brand presence there could lead to an Amazon e-commerce tie in. Your brand could then be among the first to benefit from this feature. *fingers crossed*
Twitch marketing: Cons
Twitch, given all that has been stated so far is a beautiful path. However, not all roses are created equal.
Here are the cons of Twitch Influencer Marketing (hopefully just for now).
Audience Group: Most Twitch users are younger than 35 because of how they perceive the content. This limits the ability of brands to target people older than 35.
Analytics for brand: Although Twitch’s creator analytics are great for Twitch Influencer Marketing, they haven’t proven to be as effective for campaigns and brands. This discrepancy makes it difficult for brands to determine how successful their campaigns are.
No replay options: Twitch streams live, so viewers are encouraged to watch the stream during live streams. This makes this content exclusive. When the stream is over, however, there’s no record of it and no replays available on the platform.
These cons can change, however.
Twitch may surprise you, just like they did for most users 2021 with their Twitch marketing emails.
After all the work is done, you can choose Twitch.
Twitch, along with other platforms such as Facebook and Twitter, has shown consistent potential to be a part of your Marketing Strategy.
It is a great way to build a community and present your brand in a younger, more vibrant light.
Focus on your Twitch marketing strategy and leave the monitoring, posting, and reporting to SocialPilot.
SocialPilot’s first post, How to build Twitch marketing strategies in 2022: Everything you need to know appeared on SocialPilot.
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