Twitter is a powerful platform for influencing the masses. Twitter is a must-have platform for everyone, from top-rated brands to small businesses.
Trending on Twitter requires specialised effort and tricks, unlike other social media platforms. Twitter offers the ultimate source for fleeting entertainment, from a concise bio to short posts with well-planned hashtags.
Since its launch in March 2006, it has been one of the most popular social media sites.
Numerous brands continue to tweet in an effort to get on Twitter’s trending lists. We have the answer to your questions about Twitter’s future in 2022. These are eight ways you can make the crucial cut.
8 Tips to make your brand trendy on Twitter
1. In an inclusive and interactive way, present your brand
Your introduction is what makes the first impression. Your Twitter bio should be concise and contain all relevant information.
It should include specific details about your brand, its products and services. A link to your website should also be an integral part your bio.
HubSpot lists the following impressive Twitter bios
- @Uberfacts: The most important things you won’t ever need to know
- @FranksRedHot – I put $#!t on everything. Twitter included.
- @popchips is the official Twitter account of #popchips. Tweeting and eating like it’s your job (which it really is).
Images and pictures have a greater impact than text. Instead of posting only text-based tweets, upload pictures, videos, and GIFs to your Twitter account.
Let’s take a closer look at Starbucks, one of the most popular Twitter profiles!
Starbucks is a well-known brand that uses Twitter to increase brand engagement and brand value. They respond with thoughtful, funny and unique tweets.
They use constant retweets of other accounts to keep their page up-to-date with new information. Starbucks isn’t content with retweeting the trend; they are also focusing on consumer engagement.
Starbucks has a dedicated account called @StarbucksCare where customers can post their complaints and queries to improve their Starbucks experience. Every feedback is taken into consideration and every tweet is responded to promptly.
2. Tweet, tweet, then retweet
You can only stay active on Twitter by regularly tweeting about your brand. A brand that fails to make an effort to reach customers or updates its social media regularly is unlikely to be followed by anyone. Twitter will help you reach your target audience with a targeted approach.
Tweeting is not enough. You must interact with both your followers and people who see your tweets. You should appreciate the responses and likes you receive on every tweet, and engage in a conversation with them.
This will allow you to gain a steady stream in followers back. Your Twitter account will benefit from following related tweeters in your industry or other fields. You can also increase your popularity by retweeting their tweets.
3. You can achieve glory with hashtag
Hashtags are essential for digital marketing and promotional efforts. Trending hashtags are a great way to gain new followers on Twitter. You just need to look for the most popular topics on Twitter and then contribute from your brand’s perspective.
You can create a resemblance by connecting popular Twitter topics to your brand’s content. This increases your reach to those hashtags and will soon lead to tweeters finding your brand when they do a relevant search.
However, it is important to not use too many hashtags in your Twitter marketing campaign. A maximum of 2 hashtags can increase your engagement by as much as 21%. You will also likely experience a 17% drop in engagement if you use more than 2 hashtags.
Let’s take a look at Red Bull’s campaigns using the right hashtags.
Red Bull is one of the top brands to use hashtags. Red Bull started a trend around their brand instead of using hashtags to attract attention to their Twitter account.
A Twitter user posted a photo of himself holding a Red Bull and a Mini Cooper promotional car as the background. This created the illusion that the car was actually made by the brand.
Twitter was flooded with Red Bull can-wielding people who used their Red Bull cans to take amazing pictures within a matter of months. The hashtag #PutACanOnIt was used in more than 10,000 photos.
It made #PutACanOnIt one of the most popular campaigns on social media in 2014. It was 100% organic and 99% user-driven.
4. Twitter: Organize an event
Many companies use Twitter to promote and market their events. Twitter can help you generate enough buzz about your event. Use specific hashtags to promote your event. To build momentum and get enough attention, start using them before your event starts. These hashtags can be used by contestants, sponsors, employees, and other participants to build a solid foundation for your event.
Geotag your events. adding your event location. This will help drive traffic to your event. Geotagging can help you target specific places to get more attention from people in that particular city/town.
Luvs diaper brand created a campaign called “sleep utility cars”. The campaign was designed to raise awareness of the brand in Brooklyn’s local market.
Parents who couldn’t afford a car and struggled to get their babies to sleep were eligible for a free taxi ride from the brand. They just had to tweet @Luvs using the hashtag #LullabyLift to receive a free ride to rock their babies to sleep. They were given a charter ride to get their babies to sleep. They were then given a bag of Luvs diapers, which promised good sleep.
5. Effective targeting with leverage tools
While targeting is easy, it is not the most difficult task for social media marketers and users. According to Kissmetrics you can divide demographics into three groups: industry influencers and amplifiers and target audience.
Brands rely on influencers to spread their message to their target audience. How do you find the right influencers for your brand?
There are many tools that can be used to manage and build influencer relationships. Moz offers a free tool called Follower wonk that allows you to find influencers according to location and topic.
Another free Twitter tool is Demographics Pro App. It quickly determines if the influencer’s audience matches your brand’s needs. You can view vital data like the age, income, profession, location, and gender of your followers.
TweeTap is an intuitive tool that helps you to make instant connections with people on Twitter. You can monitor brand mentions and analyze keywords. You can search for any topic using the search feature. TweeTap, for example, will show you detailed usage analysis of all content that mentions the term influencers on Twitter.
MVMT Watches (@mvmt), manufactures watches with steel or leather wristbands. Twitter is used by the company to keep its followers updated and share user-generated content. It responds to customers’ queries on Twitter. Valuable content is more interesting, gets shared on Twitter, other social platforms, as well as providing a good content ROI for marketers.
They partnered with 3Q Digital (@3QDigital), to launch a Twitter conversion campaign to increase traffic and sales during busy holiday shopping periods.
MVMT Watches was targeted at a broad range of demographics. However, the core audience were men between 18 and 34 in the US and other international markets like Australia and the UK.
It was a very rewarding experience. It saw a 3533% increase in sales, and an 189% rise of website traffic on Cyber Monday and Black Friday compared to the daily average during Q4.
6. Get influencers to sign up for special discounts and other deals
You can increase your engagement on Twitter by following more people than you follow. This will make you appear more credible and trustworthy. To keep up with the latest trends and updates, it is a good idea to follow industry leaders.
Twitter participation should not be limited to your target audience and customers. It should also include influencers that have a significant impact on your potential customers.
Influencers may be a good target for retweets. Try to win their trust by offering discounts and special deals. You can also offer them exciting contests to help promote your business.
These promotions can help you gain instant appreciation from your users. Contests such as “The first 100 people to retweet this will receive a gift hamper” are a great way to generate interest and excitement. Conducting them will guarantee a higher engagement rate. Users are more comfortable responding to short quizzes and polls, which allows them to get more responses.
These tips will help you brand gain popularity among the influencers that you target. Tag and mention the relevant people. Participating in a trending topic/event is a good idea.
Twitter has been used by many brands to take consumer engagement to the next level. LG, an electronics company, wanted to increase sales of its smartphones in 2013. The target age group was 16-24 years old. The campaign rules stipulate that the first person to find their new UK stall would receive tickets to a top-profile concert.
The online map zoomed in to the location only if #LGTicketHunter had been used. On the first day, the campaign received over 5,000 tweets. The overwhelming response to this campaign enabled LG to quadruple its sales of smartphones within their target age group.
7. Twitter lists are gaining in importance
It is difficult to find the information you are looking for on Twitter because there are millions of people tweeting. We recommend that you create Twitter lists if you have trouble navigating Twitter.
A list is a group of Twitter accounts that has been curated. You can either create your own lists or subscribe to those created by others. A list timeline shows you a stream from limited accounts.
Note: Lists names cannot begin with a number and must not exceed 25 characters
Twitter lists are perhaps the most underutilized, yet powerful feature. It is not well-known and most users don’t know how to use it for their Twitter strategy.
Here are some ways you can make it work. You can think of all the ways that you would like to group or segregate the people in your feed. You can create lists of celebrities, influencers and people who are active, retweeters and new followers. This makes it easy to engage with your Twitter followers, share articles, and retweet.
Hundreds of UFC, TUF and WEC fighters were inspired to join Twitter during the annual UFC Summit. The UFC had to struggle to identify and verify each fighter’s authenticity in order for them to inform the public.
It was more difficult to show the authenticity of authentic fighter accounts, and make them public for fans. UFC created a master fighter list on Twitter and shared it via official UFC accounts (@DanaWhite, @UFC) in order to spread the word.
Initial problems with fraud accounts and inconsistencies led to them failing to make the fight. There were 47 fighter accounts that were listed on the UFC Twitter List. But, there were more than 200 non-UFC accounts that made it onto the list.
It was difficult to identify 7 fraudulent accounts from the Twitter account of Frank Mir (one of UFC’s most popular fighters), @TheFrankMir. After @UFC made the “fighter list” public, Frank Mir’s real account grew from 4 to 2600 followers in 12 hours.
8. A/B Testing and Analytics for Twitter
It is essential to test all aspects of your Adwords copy, landing pages, subject lines for emails or headlines in articles and blogs. The end result will be optimized if you conduct a thorough and consistent test. Similar checks and tests are also applicable to social media.
A/B testing is the solution. You can take control of (A) and challenge (B). You can test landing pages and related ads. Free A/B testing can be done on your Twitter account. The majority of these tests are focused on conversion rates.
You can start by checking your tweets. You can test for headings, quotes, headings and links. You can test your tweets with or without any other content (video, gifs and links, for example). You could also test tweets that have a similar image and alternative text. You can also test the impact and relevancy of hashtags by tweeting the exact same content with different hashtags.
You can make an Excel sheet that lists tweet content, URL and image. This will help you to work more efficiently. Twitter automation tools can be used to schedule tweets at the right times. After multiple tweets have been published, you can export your data to Twitter Analytics or TweeTap.
You may not have to post multiple tweets if your Twitter audience is large. Your tweets will generate more interaction if you get enough impressions. These interactions will ultimately reflect the engagement of your followers with your tweets. You can adjust the results and run another test.
To gain more followers on Twitter, brands have become fiercely competitive. Your brand can gain an advantage by understanding the capabilities of Twitter and optimizing it.
Twitter continues to grow exponentially even in 2022. Twitter boasts millions of active users. To score leads, you just need to narrow in on your target audience and put together a marketing strategy.
SocialPilot is a tool that will help you achieve success. Use the tips above to make the most of the features and take part in Twitter trends. You’ll be amazed at the results.
How to get your brand trending on Twitter SocialPilot was the first to publish this article.