It started as a way to find new recipes and DIY projects, but has since grown into a major shopping engine. In reality, 40% people use Pinterest to buy and sell .
There are over 420 million users on Pinterest every month. This means that there are many people who use Pinterest only for shopping.
Your brand must maximize the channel and most importantly, how Pinterest can help you make sales.
There are many reasons to use Pinterest to sell
We have previously discussed how 40% of consumers use it to search for products and make purchase plans. But that’s not all.
Nearly half the site’s users use it only to purchase items. This is a potential 230,000,000 new clients that could buy your products .
Isn’t this how you find your target audience?
It’s not that easy. The next section outlines the steps you need to take before selling on this platform.
How to prepare your brand to sell on Pinterest
We understand that you want to increase your conversion rate and leverage all the users on your platform. These quick tips will help you get your brand ready to sell.
Before you start a new campaign, it is important to understand the demographics of any social media site. You can ensure that your campaign targets the right demographics by creating a client profile.
This section will include details about your target clients’ lifestyle, ideal income and employment needs.
If you skip this step, your product will not be sold on Pinterest.
Open a Business Account
A personal Pinterest account can be very different from one for a business.
You can access additional services such as analytics, ads, and other components that are required to sell on Pinterest.
Don’t panic if you already have a personal account. You can quickly change to a business account by converting your existing account.
Do you not have a Pinterest business account? Visit Pinterest and register to take advantage of the growing conversion rate.
Every social media site of your company, including your Pinterest profile must be easy to recognize by customers and followers.
You might be wondering what will make it possible.
One way to verify your account is to get it verified.
To get it verified, ensure your bio is optimized , that your profile photo has a high resolution logo, or a self portrait, and that your contact information is up-to-date .
Verification checks will increase the credibility of your brand.
This is how a verified Pinterest account appears.
Attach Your Website
Validating the company website is an essential step. This is the only way to increase your conversion rates because this is how potential clients will find you website.
You can add your website by using your profile settings. However, you must claim it. To do this, add a meta tag to your website.
It must be your main website. You can only claim one website per company account. Otherwise, you will not be permitted to open a store or link products.
How to use Pinterest to Sell
Let’s get to the important stuff. Here are some great tips for using Pinterest to generate new revenue and sales.
It sounds great, right?
Create Creatives That Are Eye-Catching and Striking.
Pinterest is a platform that allows you to upload pictures. Before we discuss the various post types that can boost sales and converts, it is important to ensure that your content is visually appealing and encourages readers click.
You will need:
- Images of high quality
- Beautifully designed graphics
- Images properly sized
- Brand matching graphics
Professional photos of your product in action, such as these coffee table firms used, can help you stand out from the rest.
You can also create stunning, branded visual post to lure users in and persuade these users to save, click on and purchase the product your marketing.
You can combine both, creating a graphic or text overlay next a professional photo that includes both a description and a photograph of the product.
Don’t forget to keep in mind that Pinterest is a great place to sell your products. It is therefore important to ensure it is of the highest quality.
When scheduling pins for multiple accounts, don’t let your pins fall short of Pinterest’s selling factor.
SocialPilot’s Pinterest scheduling tool allows you to add pins to your boards consistently. Pinterest-like experience: Add an image, description and destination link to all your pins. You can increase your Pinterest conversions with the creation and scheduling of schedule pins for Pinterest.
Start your 14-day trial
Search Engine Optimization
Pinterest is a visual search engine so it has its own SEO guidelines.
It doesn’t matter if you use an agency or outsourced link-building services. Follow the SEO algorithms of Pinterest.
Use industry keywords to focus your posts’ names and descriptions, and carefully include them in your in-boards’ titles descriptions .
This will ensure that your SEO is successful.
Your keywords should be used naturally and correctly. Pinterest content will be more popular, increasing the likelihood that someone will purchase.
Use Rich Pins
Rich pins will display additional data and facts from your website alongside the usual ones.
This data can be retrieved from Pinterest by simply entering the product description and price . You can click the blue ” shop” button from a mobile device to go directly into your product, and complete your purchase.
If the retailer gives this information, these pages will inform you about the product’s availability.
Promote your Content
You should not rely on your Pinterest SEO. Instead, promote your content to the top. Invest in cutting-edge material.
These could be any item that will significantly increase your conversion rate, such as a Lead Magnet, a blog post or a physical product.
Promote products to increase sales, as they direct customers to your site.
Customers can see clearly which company is presenting pins in this way, so they can anticipate to what website they will be sent.
When writing advanced posts, you can focus on age, orientation, or interest. You can create complete tasks or short adverts for an uncommon advancement. Optimize your posts for a higher conversion rate.
inventories can be a great feature for a Pinterest account if you have products you want to promote.
As long as you have a list of all your goods and their characteristics, you should be able to upload the document.
Any item that you add to your website, provided it is supported by the information source , will generate item content which you can use to promote sales.
Rich Pins will be required if you don’t have the information source necessary to create catalogs. They are the best way to sell your products on Pinterest.
Articles on Shop the Look
The Look contents allow you to link multiple products in one article.
Everything that can be bought in the image is displayed with a white dot for customers to tap to find out more.
It seems like a great way to monetize Pinterest accounts, don’t you think?
You can also promote your products by posting images of models in your latest collection or of a space filled up with your home furnishings.
You can link to as many products as possible when your article or post is linked to your secure website. This is because the process for shopping the look content is a manual one.
Share User-Generated Materials
You can leverage real-life examples of celebrities and influencers using your product to promote it. This is a great way to increase conversion rates.
You can incorporate user-generated content in your shop’s look post or highlight these images to draw customers’ attention.
Social proof is vital . If a customer notices someone wearing your products on their social media pages, they will be more inclined to buy.
Market the Content
It is great to share Pinterest posts that focus on transformations, such as instructions, groups of objects or activities.
These are great pieces of content to keep on your website and to promote on Pinterest. If you have good content, it can also be a fantastic way to sell on Pinterest.
As you can see, selling on Pinterest isn’t an easy task. If you want to improve your conversion rate, there are many factors that must be considered.
It will all be worth it, but we are confident.
Keep in line with Pinterest’s creative spirit. You must create striking pins that highlight your product. Pinterest offers many exciting content types that will make sure your product racks are empty. Use them effectively and your sales will grow.
If you have multiple Pinterest accounts, use a Pinterest scheduling tool such as SocialPilot to manage your pin creations. This will ensure that quality is maintained.
SocialPilot’s first post, How to Sell on Pinterest: A Guide for Brands To Increase Conversions, appeared first on SocialPilot.
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