Do you ever find yourself scrolling down a page and wish you could get to the end quicker? Headings are great for finding what you want on a page. Sometimes, however, it would be helpful to have a shortcut to get to your destination.
An anchor link is a small tool that allows a user to jump between pages . This subtle design technique improves user experience by guiding users along and ensuring that they only see the most important features of your page. Anchor links can help your visitors move along the conversion process.
Anchor links come in many forms. They are most commonly as hyperlinks or arrow buttons . To grab attention, anchor links can be animated. You can animated an anchor link to make it flash a different color when hovering over it.
Do you want to get your readers to subscribe for your email newsletter? You can also save your readers from scrolling down to the bottom of pages. An anchor link can be used to direct your visitor to a particular conversion goal.
How to use Anchor Links on Your Landing Pages
Click on the CTA button
Your call-to-action button (CTA) should be visible to customers as the last step in a conversion process.
The San Fran’s Rest example uses the CTA “Build Yours”, as an anchor link. They can customize the page and place orders right away by clicking on the button. It looks like this anchor link worked so well, they’re all gone!
Social proof builds trust and credibility with visitors. Marketers of all stripes love to include it on their landing pages. Customers’ testimonials can show potential customers that they have enjoyed your product. Customer testimonials show potential customers that people have found value in your product.
Shoutout’s landing pages include an anchor link that will take visitors to their social proof section. The “Wall of Love”, which showcases all social posts by customers who love their product, is a great way to show your support.
Although landing pages can be packed with information, it is important to keep them as simple as possible in order to encourage people to interact with your content. An anchor link can help you to get leads if your goal is to generate them. This can direct users to a lead capture form such as a contact page.
Banyak Surf Adventure’s one-page website design is a success. It makes use of anchor links to navigate and has a great layout. The top menu bar’s “booking” button takes users to the bottom of their page, where they can contact them immediately to find out more about their next adventure.
Table of Contents
ToCs are content roadmaps that allow visitors to see where they are going and how they can get there more quickly. These visual bookmarking tools provide a high-level, easy-to-understand overview of the content on your page. Why not make them anchor links? Using TOC elements as anchors makes navigation on your site super simple. Visitors will be happy they didn’t have too much scrolling required to find what they were looking for.
Cyber Sprout has an article about why TOCs are essential for blog posts. They include a TOC for readers to use as a navigational aid. These hyperlinks act as anchors that take readers to subheadings within the article.
Tiny Links for Big Results
Your audience and you both benefit from anchor links. Anchor links can simplify the lives of your visitors by giving them visual cues that allow them to quickly locate the spot they are looking for on your site. They’re a great way to direct your visitors in the right direction.
Avoid using a lot of text as anchor links such as “click here” or other jargon. We prefer more context to click on something. Sticking with compelling CTA copy is the best option.
Anchor links are just one way you can make a landing page more user-friendly. To find out more ways to convert your landing pages, you can start monitoring their performance.