You won't be able see your customers' navigation patterns unless you are looking directly over their shoulders. Okay, so that's a little extreme. But you get the point. Click tracking is your best friend. Click tracking tracks where visitors click, and how long they spend looking at each element. This is a great marketing tool, as it allows you to gauge interest and popularity for your … [Read more...]
Rant by Adam Grant
Adam Grant is a best-selling author, an expert on motivation and meaning, and Wharton’s top-rated professor for seven straight years. He hangs out with filmmaker J.J. Abrams and author Brene Brown. My hero Malcolm Gladwell is one of his best friends. He is also a modern Twitter philosopher. His prodigious tweeting is legendary. I mean, my tweets are usually something like “Thanks” or “My plane is … [Read more...]
How to create a small business marketing plan
You might be wrong if you think your small business doesn’t need a marketing strategy. Even if you are a small business, technology and consumer behavior today require that you use multiple channels and tactics to reach customers. Marketing plans for small businesses and their teams keep your strategy on track. Only half of small businesses have a marketing plan. 25 percent of small business … [Read more...]
How does web design contribute to improving your content marketing?
Digital marketing is used by companies to convert customers and attract new customers online. Content marketing is often at its core. Lyfe Marketing recently revealed that more than 70% of digital audiences prefer to read blog posts and articles about companies and their products rather than through ads. This can be viewed as a way of saying that your web design must be flexible enough for your … [Read more...]
Are Your Lead Conversion Rates Above Average?
Every company wants to convert their leads. Many companies use metrics to measure the effectiveness of their lead generation strategies. Are your company's numbers up to industry standards? Are your sales still ahead of your lead generation costs? It is important to check if your lead conversions match industry standards. Comparing your results with the industry standard can help you … [Read more...]
Google Shopping Ads – How to Get More Sales
Do low online sales leave your revenue untapped even though eCommerce is booming? The pandemic did indeed rise online markets to new heights. However, the majority of the online shopping glory has been shared by giants like Amazon (38% of US online sales) or Walmart (5.8%). However, the competition in your niche market also is increasing. With so much competition, how can you stand out from … [Read more...]
Your First PPC Campaign for Your Ecommerce Site
Are you looking for ways to increase your ecommerce sales? Pay-Per-Click campaigns (PPC) are a great way promote your brand online and to generate sales. Google Ads, which offers a wide range of options for targeting your customers, is a great place to start when it comes to PPC. Building a campaign can be difficult, regardless of whether you are a seasoned marketer or a novice. We have … [Read more...]
Ask Buffer – Should I Respond to Every Social Media Comment?
src="https://buffer.com/resources/content/images/2022/03/ASK-BUFFER-02.png" alt="Ask Buffer: Should I Reply to Every Social Media Comment? "> Question: I have been spending a lot time on Instagram and Twitter growing my audience, which is fantastic. However, I am starting to receive a lot more comments and customer questions and it is becoming difficult to answer every one. What do I need to … [Read more...]
How to use Negative Keywords to Impact Your Campaign Strategy
It is a moment of humility when you realize not everyone will use the product that you have invested so much time and effort into. It's true: Not everyone needs an app that reminds them of their daily tasks, or a food delivery service that delivers hot meals in a flash. It is impossible to please everyone all the time. That's okay! It's unacceptable to waste your advertising money … [Read more...]
5 Brilliant Online Brand Communities
Branded communities are a great way to create a shared experience for customers. Instead of projecting customer need and value-driven content onto them and maintaining the 'us/them' relationship, instead you are creating a 'we" experience and dissolving all boundaries. You are opening up the door to customers, welcoming feedback, and creating a space to interact with other like-minded people. … [Read more...]