Are you looking for ways to increase your ecommerce sales? Pay-Per-Click campaigns (PPC) are a great way promote your brand online and to generate sales. Google Ads, which offers a wide range of options for targeting your customers, is a great place to start when it comes to PPC.
Building a campaign can be difficult, regardless of whether you are a seasoned marketer or a novice. We have provided easy-to-follow and step-by-step instructions to help you create a PPC campaign using Google Ads. This blog will provide some key points to remember before you start a PPC campaign.
Step 1: Create a New Campaign
Log in to your Google Ads account. Click the link to open All Campaigns > Overview > Create a New Campaign.
Then, select your campaign objective.
Next, choose the campaign type. You will choose the “Search” option for PPC campaigns.
The next step is to choose the method you would like to achieve your goal. You can also select multiple options.
You will then create a conversion step. Your conversion tracking tag will be installed by either emailing it to the webmaster or manually installing it on your website.
Final step: You will name your campaign.
Step 2: Budget and Bidding
You will be required to decide on your budget and bidding strategy at this point. Budget is how much you will spend per campaign, and bid is how much you are willing to pay for a keyword that someone searches for.
It is important to keep in mind that campaign activity may result in you spending less or more than your daily budget. You will not spend more than your monthly budget multiplied by the average number days per month. Before setting your budget, it is worth researching the industry you are interested in to determine how much you will need to rank on Google. Budget allocations will vary depending on the industry. Some industries have a higher Cost Per Click (CPC).
There are three main sections to Google’s bidding strategy: manual, automated, and recommended. A portfolio strategy is also an option. You can also set a target price per action for all strategies.
Step 3: Campaign Setting
Google now gives you the ability to advertise on other networks at this stage of the setup process. Your campaigns can be shown on both the Google Search Network or Google Display Network. This means your ads will also include Google and their search partners.
Google Search Network also includes Google Search Pages and Google Shopping sites, as well search engines that can partner with Google to show ads. Google Display Network also includes YouTube, Blogger and Gmail and many other partnering websites.
The next step is to choose the location for which you want your campaign to run. You will initially have several options, but you can narrow them down later. This section also allows you to choose who to target and exclude. After selecting the location, you’ll be asked to select the language(s), audience segments, dynamic searches settings, campaign start/end dates, ad calendar, and campaign URL options.
Step 4: Keywords & Ads
This is where you create the first ad groups, which are separate campaigns. These ad group can be used to promote other products or services.
A keyword is the term a customer uses to search for your ads. Your ads will appear in search results if you bid on the right keywords. To get keyword suggestions, you can either enter your website URL or a similar website URL. You can also manually enter keywords using match types (broad, phrase, exact, and phrase match). You can save money by doing keyword research before you start your campaign.
Google will ask you to create a responsive ad. You will not be able edit or create expanded text ads after June 30, 2022. You can have different descriptions and headlines in responsive search ads. Google can switch between up to 15 titles and 4 descriptions depending on which one is most effective and what keyword was used in the search bar. You can pin specific descriptions or headlines to a spot if you need them.
The landing pages to which the ad links would be the final URL. The URL does not change if the display path is changed. It is important to include a compelling ad copy in order to get customers to click on the ads. This blog post will provide more information about how to create effective PPC ads.
Step 5: Extensions
Extensions increase the visibility of your Google homepage ad. Extensions allow you to provide key information about your company or product. Extensions can be tailored to a campaign, or an ad group. Your ad will be more visible on the search page if you add as many extensions possible.
Step 6: Revision
Congratulations–you’ve created your first PPC campaign! Next, you need to go through the options that you’ve chosen. You can change or add information later if necessary. After you have reviewed your materials and agreed with them, you can start to run your campaign.
It can be difficult to manage your PPC campaigns. You might consider hiring a specialist to help you with the task.
By: Amy Smith
Title: Setting Up Your First PPC Campaign for Your Ecommerce Store
Sourced From: www.volusion.com/blog/setting-up-your-very-first-ppc-campaign/
Published Date: Wed, 23 Mar 2022 15:05:00 GMT
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