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They are not only present in the digital space, but also influence the way we talk. These simple words play an important part in modern digital society.
Have you ever asked yourself “Why use hashtags at each end of social media posts?”
Every marketer who is worth their salt understands how important hashtags are to their digital marketing strategy. These little details are crucial for digital marketing strategies. Here’s a quick primer to help you remember their importance.
- Hashtags can be used to identify and find niche content on social media.
- Hashtags allow you to make your content easily searchable.
- Hashtags enable social media users to search for and engage with content that is related to their common interests or themes.
- Hashtags allow content to be found by more users and reach more people.
Hashtags increase engagement and reach of content and are a great way for traffic to Twitter, Instagram and other social media platforms. We’ve created a guide to help you create a successful social media presence.
These simple guidelines for hashtag use will help ensure you use hashtags efficiently and get maximum results from your social media marketing efforts.
We have something more to share with you that will make hashtags easier and more effective.
This is the one-stop destination for your 2023 Hashtag Calendar. This 2023 calendar includes all the essentials for social media marketing hashtags. It also contains content ideas and templates for the entire year. Don’t miss out on the exciting national holidays and upcoming holidays.
Let’s get back to the main topic. Here are some tips on how to use hashtags in your social media posts.
1. Keep it simple, but relevant
It is important to choose a hashtag that people will be searching for in 2023.
There are many hashtags in social media. A long, difficult-to-pronounce or spellable hashtag will not get you the best results. A generic, unclear or un-used hashtag won’t get you the results that you desire.
The hashtag should be concise, clear, and easy to spell. Your audience should have a clear understanding of the topic.
Finding topics that are relevant for your audience is the key. It is important to identify hashtags that are being used and relevant to your content. You can use hashtags on social media to categorize your content and allow people to follow a trend.
Take a look at this adorable Lay’s Mother’s Day post. To give moms a well-deserved shoutout, they used the hashtag #moms.
2. Use trending hashtags
A hashtag that is trending is one that has gained a lot of popularity. People will talk about what’s trending right now, you must have.
It can refer to hashtags that are currently trending or being talked about the most at any given moment. Popular hashtags often focus on major news topics around the globe. Use the hashtag to engage with a trend that is relevant to your business.
A trending hashtag can help you get your message across to more people. Your updates will be visible to more people than your followers and fans.
A trending hashtag can help increase brand visibility. Make sure that your hashtag adds value to the conversation before you use it in a social media post. Your post will be lost in the sea of other posts if it doesn’t add value.
A well-written post will be shared more often if it is informative. This will increase your brand awareness. Use the best social media automation tools for automating your posts using hashtags on social. To plan branding campaigns that get more traction, refer to the holiday calendar 2023 or any national day calendar. Consistency is key!
Here are some examples of how businesses use the #Burgerday hashtag to show off their products.
How to use trending hashtags
- To get more exposure for both your brand and content, be the first to use trendy tags
- Trending hashtags for Instagram and Twitter.
- Use Hashtag analytics & monitoring sites, such as Hashtags.org, Trendsmap, Hashtagify, etc.
- To connect with your target market, use niche-trending hashtags
3. Use hashtags sparingly
Hashtags are essential to social media strategy. Hashtags give your brand more exposure, so you can spread word about your product to a large audience. People will remember your hashtag if you use it multiple time on different channels.
Each social media platform is different and each hashtag frequency can lead to less engagement. According to the Social Baker study, 10+ hashtags can decrease engagement by 68.2%.
- Twitter – To get the best engagement, limit your use of hashtags to 2 per tweet due to character count limitations.
- Facebook – Use two hashtags on Facebook: One popular hashtag and one customized hashtag to represent your brand.
- Instagram – It can allow up to 30 pictures, but keep it below 9 per post to increase engagement.
- LinkedIn: No restrictions on hashtag usage It is recommended that you limit the number of hashtags to 5. LinkedIn Algorithm might mark your posts spam if you do not limit it to 5.
- Pinterest – Pinners can use 2 hashtags on Pinterest in order to find the right content.
- TikTok – Use 4-5 hashtags to increase your reach on TikTok.
4. Before you use the hashtag, search it
To ensure your hashtag is not being used in an inappropriate way, make sure you check the relevant social media platforms. You should also ensure that your hashtag is not used for negative purposes or by another brand.
Use hashtags well to create conversation online, increase brand awareness and eventually lead to sales spikes. When choosing the best hashtags, keep in mind your audience.
Check out what other people are using the hashtag and what their thoughts are. If you want your tweets to stand out, using a negative hashtag may not be the best option. It’s better to do your research so you don’t make any unpredicted mistakes.
Twitter analytics tools can be used to identify which hashtags work best for you.
5. Be unique and specific
Marketers want to reach their community with a hashtag, especially during special events or Twitter chats.
You can engage others in the conversation by using unique hashtags. It is not possible to use #marketing and #seo hashtags and expect people will retweet the post.
People use trending and branded hashtags to increase engagement on social media.
KitKat used the iconic hashtag #HaveABreak in this example to start a conversation thread.
Hashtags are an effective tool for brand marketing via social media. You need to choose a hashtag strategically and carefully in order to get great results.
While hashtag usage is different depending on which channel you are using, there are some best practices that can help increase their effectiveness. Marketers need to keep up-to-date with social media’s constantly evolving features and changing preferences. Each year brings new innovations and features. Be proactive and stay informed.
6. Brand engagement
Hashtags are a great way to connect your brand and many well-known topics.
The right hashtags can drive new users to your social media platforms and enable you to interact with them. You can increase your reach to targeted users by using hashtags and improve customer relations. Your followers will be more inclined to interact with you via social media if they feel comfortable with your brand.
While you don’t want them to be ignored, it is unnecessary to use hashtags when conversing with your followers. You don’t have to use the hashtag in every post.
It is important to keep in mind that hashtags should not be used when responding to someone. These characters should not be used for any purpose, such as a retweet or reply. It shouldn’t be included in customer conversations.
It is not enough to include keywords in your hashtags. Your hashtags must be conversational and unique. The effective use of #hashtags is an important part of a social media marketing strategy that works for your brand.
Consistency is key to growing engagement. People were already hooked when you used trending hashtags. Now, you can further that relationship by posting more relevant content at the right times.
However, for busy marketers, consistent social media posting can seem like an impossible feat without the help of social media scheduling tools such as SocialPilot.
SocialPilot allows you to see your entire social media calendar in its calendrical view. It also lets you easily schedule posts for each trending hashtag well ahead of time. SocialPilot saves you a lot of time planning other marketing activities.
It’s possible to experience it for yourself. Get your trial now!
How to Use Hashtags Effectively for Social Media Marketing? SocialPilot first published this article.