Every company has a content strategy to engage customers across multiple channels and guide them down the sales funnel.
Content curation is an important part of any content strategy. Although it is important to create original content, it is unrealistic to expect new content for every social media post. Most content marketers mix original and curated content.
Sales can also be affected by well-curated content. Your audience will be more inclined to buy your products and services if they perceive you as an authority in your field. Your products can also be linked in bios or social media posts, which makes it easier to purchase.
This article will explain how curated content can be integrated into your content marketing strategy. It also explains how to create a content strategy that increases the bottom line.
Content curation is an important part of content marketing
Content curation involves sharing high-quality content with your target audience through your social media channels, website and email marketing newsletters. This is a great strategy to complement your existing content.
You can share articles, infographics and videos as well as podcasts and blog posts by industry experts.
Good content is the foundation of any content marketing strategy. Many teams and organizations don’t have the time or resources to post a lengthy blog post or interview with an expert every other week. This problem is solved by content curation.
Curation gives the audience valuable content that they can interact with. Marketing teams can also rely on external content for their content distribution.
Content curation has many benefits
Here are some reasons why curated content should be part of any content marketing strategy.
Enhance customer relationships
Curated content can be a great way for you to connect with your audience. You can start a discussion by sharing an infographic that you have sourced from a trusted source, for example.
You can include user-generated content in your curation strategy. This allows you to highlight a follower and show that you value their input.
This creates a stronger connection with your community.
Establish credibility with your audience
Content curation can help you be a thought leader who is knowledgeable about your industry and products. It shows readers that you are committed to their success and makes you an authority in your field.
Highlight your products
Curated content allows you to highlight your products in context. You can, for example, share a blog post about the challenges of SEO tools and link back to your tool in the comments or captions with an additional excerpt on how you can assist.
Create a diverse social media feed
Get beyond marketing content. Add some interest to your brand’s social media profiles by sharing user-generated or third-party content. A varied social feed keeps audiences engaged.
Establish relationships with influencers
You can increase the chances of experts and influencers sharing your content. This is a great way to establish relationships with influential people. This can lead to a successful influencer marketing campaign.
Save Time and Money
Curating content helps reduce the amount of work involved in creating new content for your social media channels and websites. This allows you to save time and money instead of spending on more content.
To drive sales, you need to create a content curation strategy that works.
These are five tips to help you build a content curation strategy that will increase sales.
1. Concentrate on your target audience
Many content marketers make the error of sharing information that is relevant to their industry. Is this really what their target audience wants?
Every marketing strategy must have a target buyer persona. This is the person most likely to purchase. This persona must be the focus of your content curation strategy.
It’s tempting to share industry updates in the hope of drawing a larger audience, but it won’t appeal specifically to the customers you want to attract.
Create a content curation strategy that is focused on your target audience’s main social media platforms. If they prefer Twitter to Instagram, then cater to them and develop a strategy for Twitter.
Understand their problems and then focus on the solutions. These problems can be solved while still highlighting your products.
For your content curation strategy that is sales-focused, you will also need to consider other patterns such as when your target audience is most online and how many posts they would like to see each week.
These patterns can be uncovered through market research and social media metrics. If your posts get most likes and comments between 5 and 9 pm on Wednesdays or Fridays, this is the best time to publish content.
2. Analyze your competition
Once you have determined the ideal ratio of content to post, it is time to look at your competitors and see which ones resonate with your target audience.
To see what other professionals are posting about these terms, do keyword research. Does it lead to engagement with their audience?
It is also a great way to understand current trends and learn how to create relevant content.
It’s easy to see the strategies of your competitors and get ideas. You can see how they promote their products through curated content, and then lead readers to the sales funnel. You can then brainstorm and implement your own strategies.
3. Use the purpose to share content
You must tailor the content that you curate. You shouldn’t mix random posts and sources. You should create a strategy that is specific to your niche and the most recent trends in it. Also, make sure you are focusing on topics related to your products.
Your brand is not the only one selling products in a niche. Your primary product might be a guide for local musicians or resources that help them learn how to play the guitar. However, your competitors may focus on sheet music and classical instrument guides. Their curated content strategy is not relevant to yours.
You should focus on topics that will help you draw attention to your products.
It is also a smart idea to share local content with customers. This is also true for user-generated material, which is content that customers post about your products and services.
Here’s an example of Maybelline content, shared by a makeup artist who used their products to create a stunning look.
The best content that users create is authentic and relevant. It shows your customers that you care about them. You can add it to your content curation strategy. It can include screenshots, memes, and testimonials.
It is a good idea to ask users permission before sharing user-generated content.
4. You can use more than one platform
Content curation, like most digital marketing strategies is more effective when it covers multiple platforms. Your strategy should be centered on the platforms that your target audience prefers, but you must also cater to other media.
Curated email newsletters, in addition to different social media channels, are great for content marketing. These newsletters provide updates on topics that interest users and direct them to your landing pages. Curated newsletters can also be used as an internal communication tool to increase employee engagement.
Here’s an example from Scripbox and Stockal of a curated newsletter.
To enhance existing content, you can embed content from other sources to your blog or website. This will allow you to scale up your content production, improve brand credibility, and increase web traffic.
5. Monitor and optimize
Monitoring and analysing the right metrics is crucial for content marketing. This is also true for curated content. To determine if your strategy is effective, you need to monitor metrics such as click-throughs, engagement, views, and click-throughs.
If your audience engages with social posts, but does not click through to your product pages or service pages, sales will drop. This is a sign you need to try different strategies. You might be able to change the topic or post at another time.
Google Analytics is a tool that allows you to analyze the performance of your blog and website. Many social media platforms offer marketing analytics that allows businesses to monitor and analyze content. These analytics can be used to evaluate your performance and refine your content curation strategy.
If you are looking to improve your content marketing strategy, content curation is the best option. This reduces the cost of content creation while increasing audience engagement and distribution.
Although content curation is not a complete solution, you can use curated content to spice up your blog, website, or social media feed. You can find all the information you need in our content curation hub.
Scoop.it Blog: How to Create a Curated Content Strategy to Drive More Sales
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