To truly understand your product, you need to walk a mile in the shoes of your customers.
It is important to know what your customers feel, from the moment they find your product online until they make a purchase.
As a brand, it is important to improve customer experience. This helps you improve your product’s quality and drives customer satisfaction.
How can you learn their views on social media channels? By collecting customer feedback.
It’s easy to use Instagram for this purpose.
Instagram lets users express themselves to a community and retrieve information on brands. This makes it easier for customers to interact with brands.
Here are six ways to get customer feedback on Instagram.
Interesting read: How do you effectively manage your Instagram marketing?
1. Monitor Inbox Messages
Imagine this: 59% American social network users think that social media customer support has made it easier for them to resolve their problems and get their questions answered. People want to connect with brands through social media platforms.
Your customers may be messaging you via Instagram to express their appreciation, complains, or more information. These messages can sometimes get lost in your inbox, and customers may not receive a response in the time they need.
Did you know that there is a secret inbox for messages requests? If you don’t follow someone who wishes to send you a Direct Message, the message will go to the hidden mailbox. This is Instagram’s method of filtering spam messages.
It’s almost impossible to keep up with every client you want to promote your business on Instagram. Keep an eye on your inbox.
Here’s how you can find your secret email address.
2. Make polls
Have you ever heard of ephemeral contents? This is content that can only be viewed for a limited time, such as 24 hours. This content exploits people’s FOMO (fear of missing out) and encourages them to check their Instagram Stories for similar content (example: Instagram Stories).
It is a way for brands to get feedback. How?
Let’s take an in-depth look at Sephora. Sephora offers many beauty products so it is important to know what customers want and need. The marketers decided to look at the most popular products to find out what was hot.
To create engaging polls, you must:
- Select the best background photo: Make sure that your product photo is included in the poll. If you want your followers choosing, display both options.
- Create your poll and make interesting choices.
- Provide something special: People love to be rewarded for their efforts. You can encourage people to take part by giving them surprises, discounts, or other incentives.
3. Encourage them to ask questions in stories
Question stickers is another Instagram feature that can help you understand your customers’ preferences.
Instagrammers can ask questions when they view your story using a sticker. There are no restrictions on the questions that people can ask. They can be creative and ask many different questions.
Take a look at the following example.
Your followers will be able to ask their questions by adding a question sticker. You can answer the question by creating a Story that includes the photo/video as well as the answer.
You can also ask a question, and then invite your followers to answer it. This is a great way for you to get feedback on your new product or service.
Here are some tips to get the most out of question stickers
- It is important to remind your followers that it is confidential. Your followers may be wary about asking questions. You must ensure they are aware that you will be the only one to know who asked a question.
- Answer the questions. You can reply to them via DMs.
- Your followers should be creative. Let them speak up, whether they are looking to ask questions or share their thoughts.
4. See comments from customers
You should be paying attention to the comments for many reasons. These comments help you to understand your followers, build relationships with them and inspire you.
Here’s the hard truth: People are more likely leave negative comments.
You might have seen comments from users complaining about products or services.
Even the most well-known brands sometimes have unhappy customers. What do they do? They offer solutions. Negative comments are crucial for brand bullding.
Brands must be heard and taken care of by customers. Your ability to solve customers’ problems faster is a plus.
5. Track your brand mentions
Customers can freely express their opinions about brands in the digital age. Many users use Instagram to share their thoughts with others and tag the brand they are talking about. It’s a way for brands to learn more about their reputation.
If you receive a tag notification, please read the post of the user and consider the context in which they mentioned you.
Let’s look at a MailChimp case study. Zacktatum shared a picture of Freddie toys and a tag. He was so thrilled to get branded freebies, he couldn’t help but share his thoughts with his followers.
What did MailChimp discover? They love to give away stuff and are more likely share positive experiences with their friends.
If someone tags you company, you must act quickly and show that your brand is taken care of. Read the caption, comment on photos, and learn something.
6. Check out their profiles
It’s not hard to see that people enjoy sharing their opinions and thoughts. Sometimes they prefer to share their thoughts on their own accounts. If they don’t tag you company, it can be difficult to find them unless you visit their profiles to learn more about your followers.
MyBookMark is a favorite brand among bookworms. Many Instagram book reviewers take photos of their bookmarks.
Their followers notice this and start conversations.
If you are able to see the product, take the time to read the comments and captions. This will allow you to gather customer feedback. These comments, which are not required to be shared by customers, would be most authentic.
Interesting read: What are the best ways to increase engagement on Instagram?
Instagram marketing is more than just showing off your product. Instagram has evolved into a powerful marketing tool that can help you generate leads, connect to your target audience, build relationships with customers, and learn more about your brand.
Listen to your Instagram followers if you want to take your company to the next level. They are always willing to share their opinions with you. Regular posting is the first step in generating engagement.
SocialPilot is an Instagram automation tool that helps you be consistent with your posts. This tool allows you to schedule your posts ahead of time and also analyzes their performance.
Get it today for free to learn more.
SocialPilot’s first post, How to Collect Customer Feedback via Instagram: 6 Methods, appeared first on SocialPilot.
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