One of the biggest questions I hear from clients who are just starting their journey with content marketing and those who want me to help create an effective content marketing strategy for them is, “Where do you find the time?” The simple answer is that everything you do with content marketing doesn’t have to be a manual process or done by you and your team. Maybe when we use the term “automated … [Read more...]
How social media can be a major stumbling block to your success
Social media can creep up on you. I was talking to a friend the other day who has blogged for many years. Then a friend asked him to start a podcast. He had always wanted to try this and so he committed to a weekly show, although it wasn’t directly related to his business. And oh yes, he is also doing a YouTube channel to support a hobby. And he’s been spending many hours following conversations … [Read more...]
How to Increase Landing Page Traffic Using Pre-Roll Ads
The internet is awash with digital video content, such as YouTube, Facebook, Twitter, and other platforms. These are the numbers. Statista predicts that online video will be viewed by 248.9 millions people in 2022, primarily in the United States. There are many advertising opportunities available for your brand with so many people watching digital videos. To bring people to your landing … [Read more...]
Merchant Stories: Raw Paws Petfood
We love hearing stories about merchants' ecommerce experiences, so we are sharing them with you. Learn more about Raw Paws Pet Food's success with their online shop (via John Kosloskey Owner). What inspired you to open your online shop? We all want the best for our pets. Raw food is a great way of providing them with high-quality nutrition. Cats and dogs are naturally carnivores. We opened … [Read more...]
How to conduct a Social Media audit in 7 simple steps (+ Free Template
Audit. Improve. Execute. Repeat. Social media marketing should be a key part of your marketing strategy. You need to know how to conduct a social media audit. But, many businesses aren't willing to invest the time or money in a social audit. They end up drowning in surplus money, time and labor over the long-term. We have created a step-by–step guide to help you run a successful … [Read more...]
7 Tips to Increase Your LinkedIn Leads
LinkedIn is the leader in B2B lead generation via social media. LinkedIn is the only social network that brings together as many professionals, executives, and business owners on one platform like it does. LinkedIn is the most popular social platform for professional networking, with over 810,000,000 active members. LinkedIn has a variety of marketing tools you can use to increase traffic to … [Read more...]
Seven Google Alerts SEOs are required to keep up with everything!
30-second summary: It is almost impossible to keep up with the changing search landscape. Although an email inbox for an SEO or search marketer can seem overwhelming, it can also serve as a powerful tool that keeps you up to date with industry developments and helps you keep track of the competition. These must-have Google email notifications will notify you when site … [Read more...]
Buffer’s vision for location-independent Salaries
src="https://buffer.com/resources/content/images/2022/02/javier-allegue-barros-C7B-ExXpOIE-unsplash.jpg" alt="Our Vision for Location-Independent Salaries at Buffer"> It's a great pleasure to announce that Buffer's long-term goal is that Buffer's salaries will not be determined by where you live. Last year was our first step in this direction. We moved from four location-based cost-of-living … [Read more...]
Announcement: Drip Purchased Sleeknote
Today I have an important announcement. Drip, the most popular e-commerce marketing automation platform has acquired Sleeknote. You can rest assured that if you are a customer or partner, nothing will change. Sleeknote, all of its products and features will continue to be available at the current pricing plan. You can also get expert support from our Customer Success and Managed Solutions … [Read more...]
Email Marketing Tips To Boost Results
Sometimes, people declare that email marketing is dead. However, no other marketing channel can match email's Return on Investment (ROI). Email marketing can generate $36 per $1. Despite the current famine, 77% reported that they saw more engagement from email marketing in 2021, even though their weekly emails were smaller than the previous year. A well-crafted message will make a difference … [Read more...]