There are hundreds of free ecommerce templates available. It’s easy for you to find the right template that fits your needs and matches your brand. Customization is the key to creating an unforgettable shopping experience. We’ll show you four ways to make your template stand out, from color schemes to page headings and checkout buttons.
1. Upload your logo to the header
This is the easiest step in creating your own template. Start by selecting the largest and best quality version of your logo you have. Take a photo of your storefront, then bring both elements into PhotoShop. You can adjust the logo’s size over the header to determine what looks best. Then, resize your file and upload it accordingly.
2. You can customize the template’s colors.
Many templates are free and come with a base color that is either black or white, along with the appropriate colors for the theme. To personalize the template to reflect your brand, you can create a color scheme that matches your logo and use it throughout the site.
Start by opening PhotoShop and creating a few color squares that represent your logo. Consider which color is your dominant and which colors go well with it, regardless of whether they are in your logo. These colors can be used throughout the template. However, it is important to remember that less is better. While you don’t want your customers to be overwhelmed by too many colors, you can still use pops of color throughout the template to draw attention to certain areas.
3. You can tailor the content of your homepage to suit your business.
Sites’ homepage is the most important area. Start by thinking about your company’s goals and the products that you are selling. Then think about what message you want your customers to get from this page. Next, think about the content. What products should you include first? Any special offers that you want to highlight? Remember that less is better. Just make sure your homepage has enough content to grab your customers’ attention and direct them to your product pages.
4. Pay special attention to the smaller areas of your site.
You can customize many other elements on any template. These include the page headings and category graphics. These elements will help you to be more authentic and distinguish your business from the “new website built from an existing template”.
You can also customize your 404 error page to let users know they are still on your site (reducing bounce rates) and your order confirmation/thanks page where you can add social sharing and contact information (creating an excellent last impression).
While free templates can be a cost-effective and effective way to get your ecommerce website up and running or make it look more modern, you should also create your own template. Your business will look more professional and established if you customize a template.
By: Volusion Staff
Title: 4 Ways to Make a Free Design Template Look Unique
Sourced From: www.volusion.com/blog/4-ways-to-make-a-free-design-template-look-unique/
Published Date: Mon, 17 Jan 2022 16:05:00 GMT
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