Cost per Acquisition (CPA) is the cost of advertising or marketing money used to convert leads or acquire them. In simpler terms, you can ask: How much marketing budget must be spent to acquire a paying customer? Use the following formula to calculate your CPA: CPA = cost/conversions. CPA reduction can help increase your ROI (return on investment) in a short time and without the need to … [Read more...]
Your Startup Team’s Psychological Safety
These days, psychological safety is a topic that we hear often. What does this mean? Google's team study on psychological safety attracted a lot of attention. Google researchers looked at a variety of companies to find out what makes them successful. They discovered that psychological safety is the key ingredient to successful teams. Psychological safety is based on a few key points. The first is … [Read more...]
I thought that I was a coach of football. It turned out that I am actually a social marketing manager.
By Gavin McMacken, {grow} Community Member This is a time of year when college football in America is reaching its frenzied peak. We’re enjoying the pageantry and tradition of bowl games and the upcoming championship games. I’m lucky enough to be part of this world — I just finished my 21st season as a college football coach. You might be wondering why I would be following Mark Schaefer’s … [Read more...]
Top 3 Stellar Social Media Examples to Inspire you
Social media is a safe haven for marketing and branding. Why not? Over 50% of the population uses social media and more people are joining every second. A recent Hubspot poll found that 79% of respondents purchased after viewing a paid advertisement via social media . This isn’t a random thing. It is the consistent efforts these brands make to be active on social media that … [Read more...]
Sabai Design’s Sustainability Method to Building a Company
Furniture is an integral part of our daily lives. Furniture is a way of life. However, we often fail to realize how much it has on the environment. Phantila Phataraprasit was a keen student of sustainability and wanted to create a brand that she could be proud to support. She co-founded Sabai Design, which is a sustainable furniture company. This episode features insights from Buffer’s … [Read more...]
Email Marketing: 5 Techniques to Nurture More Leads
You've now set up an email signup landing page. Now it's time to give yourself a pat on the back and watch the leads pour in. Nope! You're just getting started. It's easy to think that lead generation ends with email signup. You might think that lead generation ends with email signup. But nurturing leads is key: Getting them to convert, such as a subscription or purchase. Effective emails … [Read more...]
9 Proven Techniques to Get More Product Review (+ Examples)
You won't be able to make a quick decision if you are looking to purchase one of the many iPhones on sale right now. If you are like most people, you will first think to use a browser to search for "iPhone opinions" to determine which one is the best. 85 percent of consumers trust online reviews more than personal recommendations. Reviews can make or break a customer's purchase decision. … [Read more...]
7 Content Marketing Trends That Every Marketer Should Learn in 2022
Content marketing is an effective marketing tool that can help businesses reach their sales and conversion goals. Your customers will return for more if you create high-quality content that is engaging and solves their problems. Statistics show that content marketing generates 3X as many leads than traditional marketing strategies. A strong content marketing strategy will help you attract, … [Read more...]
Merchant Stories: Cincinnati Health Institute
We love hearing stories about merchants' ecommerce experiences, so we are sharing them with you. Continue reading to find out how Cincinnati Health Institute's online store has been a success (via Dr. Andrea Beaver - Chiropractic Physician and Cofounder) What inspired you to open your online shop? Chiropractic Physicians listened to patients and realized that customers wanted to be able to … [Read more...]
Customer retention – A lost art and science of marketing
It was difficult to understand which marketing programs produced the best results in the past. This is not the case today. Marketing departments are drowning in data. However, the key to demonstrating ROI in Marketing is using the most up-to-date tools like marketing automation and all of the data that are available to modern marketers to make the right business decisions to drive business … [Read more...]