Organic social media is the unpaid activity that businesses do on their social media platforms. This can include stories and videos, blogs, posts, etc. Organic social media is a great addition to any ecommerce marketing plan, considering that 1 in 3 people uses social media to discover or learn more about new products. It’s also extremely cost-effective, and it’s completely free! Here are some reasons why ecommerce businesses should incorporate organic social media in their marketing strategies.
1. Conveys brand values
Business owners have the opportunity to share their company’s story on social media platforms. It is now common for customers to check out a brand’s page on social media to see who they are and their brand values. This can help build trust with your customers and increase brand loyalty.
Ask yourself this question when creating content for your website: Who are we as a brand? What is your brand’s purpose? You can create content to show this. However, you can also share posts from other sources that mention your company to reinforce positive comments about you. The way you present your brand can decide whether a potential customer will view it and purchase your content.
2. Facilitates Engagement
Social media is social. This means that customers can now build stronger relationships with companies through social media. Social media allows you to interact with your customers and to take care of them.
Once customers become followers, organic social media can be a great way to connect with them. You can build a relationship with your customers and reap the long-term benefits of customer loyalty. Engaging on social media with your followers allows you to connect to, support and retain your audience.
You can also learn a lot about your audience through the online community. What do your potential customers think? What are their needs? What are their needs? These questions can be answered by engaging with them, which will give you a better understanding about how your ecommerce business may help to improve their lives.
Did you know that 65 percent of 18-34-year-olds believe that social media can be used to provide customer service. Social media is growing in popularity and consumers are using it to reach out to companies by commenting on posts or sending direct messages. Nearly 70% of respondents have used social media to provide customer service.
It’s possible to increase customer advocacy by up to 25% by answering a complaint via social media. Social media can be used as an extension to your customer service team to build trust and encourage communication via private messages, comments, and questions. You encourage more engagement from your current and future followers by responding to them online.
3. It complements other marketing efforts
Keeping active social media accounts can help you in many ways.
Paid social media can be used in conjunction with organic social media. You should target existing customers with organic posts and then use paid posts to draw in new customers. Make sure you are updating your social media pages with quality, unpaid content, so new customers have something to look at. To give customers confidence in your brand, it is important to maintain consistency between organic and paid efforts. You can also post organic promotional content such as new products or sales.
Analyzing the data from your paid ads can help you plan how to implement organic content. You can pay to increase the reach of an organic post that is performing well.
While social media doesn’t directly impact SEO rankings, it can have a positive effect on your search ranking. You can build links through social media profiles that will help you boost your organic rankings for pages on your website. Being active on social media can increase your visibility and lead to more backlinks. Your links will be more credible if you create content that customers share. This can boost organic SEO.
An organic social presence online can increase brand authority, customer engagement, as well as complement other elements of your marketing strategy. If used properly, this cost-effective tool can be a valuable ally for your ecommerce store. It can be difficult and time-consuming to maintain a social media presence. Studio, Volusion’s marketing agency, can help you hire a specialist to handle this task for you.
By: Amy Smith
Title: 3 Advantages of Organic Social Media for Ecommerce Businesses
Sourced From: www.volusion.com/blog/advantages-of-organic-social-media-for-ecommerce-businesses/
Published Date: Wed, 18 May 2022 15:05:00 GMT
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