It’s amazing to see how quickly things can become the norm in this digital age.
Marketers could make traditional social media channels more profitable. It’s been done, and it works well as we all know.
video has taken over social media. Marketers are now wondering how to capitalize on this new trend in social media marketing. Video is by far the most engaging type of content.
According to the American Marketing Association video will make up 85% of all social media content by 2018.
– 45 percent of people watch over an hour of YouTube or Facebook videos per week.
Think about it. When was the last time that you watched a video? It’s hard to avoid video with auto-play, Instagram Stories, Snapchat, and other forms at our disposal at all times. If you’re using video, kudos to you! Video marketing is not enough. What about monetizing? Businesses and individuals all around you already monetize their strategies.
This example is from California’s Meridian University. To engage their target audience, they use a clip from their video series and ask them to register to continue the conversation. Smart!
You don’t have to be a veteran of video content creation – or you can learn how to create video content in a way that generates income. You don’t need to waste time creating content if you don’t have an ROI. These are some tips to help you start monetizing social media videos.
All you need to get started is an idea for the content.
Starting a business can be much easier than starting from scratch. However, this is not always the case. This article will give you some ideas on how to start writing content.
Are you ready to make money with your social media videos?
1. From freemium to premium
Free content? Huh?
Freemium content is a business model that allows you to give away content and then charge for premium content. This has been a success in the social media industry. You may be wondering, “Why would I give away content for free!” ?” That’s a great question!
Here’s an example, not a command to “just do it”.
Imagine that you are a career coach with a large client base. You meet with clients individually or in groups via live video chat . You can offer valuable advice to help them grow in their careers and increase their earning potential. Your clients may be able to download recordings of your sessions.
Your clients will understand the value of the video sessions at the end. Clients pay a premium rate to you for your time. This allows you to manage your business and pay your salaries.
You’re currently looking for new clients, but don’t know how to show your value to them. You know what you have, but someone who scrolls through your blog, social media pages, or website might not be able to see the full picture.
Solution? You got it! You can give some content away free.
Hosting Facebook Live Sessions that showcase your expertise can be an excellent way to show potential customers who you are, your values, and where their money goes.
This is an essential step in any marketing funnel, as 81% of buyers conduct online research before purchasing.
Let’s now look at a real-life example.
Blogilates, a fitness company located in Los Angeles, has successfully mastered the freemium model of monetization. They promote their workouts via social media and encourage you to sign up for their program for additional features.
2. To make money with your video content, you can use affiliate links & sponsorships
Even if affiliate links are a new term to you, you have probably seen them in action. Think about it. Have you ever seen someone post on Instagram promoting a product and asking you to “swipe up for shopping”? These users are using affiliate hyperlinks (either directly or through an affiliate marketing software) in order to make money off your purchases without charging you a markup.
Affiliate links are the best way to make money from your video strategy. You can get started with services like AWIN or Rakuten.
Tips and Tricks to Use
- Make your own opportunities. You can feel at ease and reach out to the companies that you want to work for.
- You can promote your products through this channel if you are a brand that creates and sells its own products
Note: Affiliate Links are about promoting relevant links to your customers. A link that promotes high-end shoes might not be the best for you if you are a videogame blogger. Take stock of your strengths and use them to your advantage.
This will not only help you to monetize your video strategy but it will also help build your brand, and grow your company.
Let’s look at the career coaching business once again. You recommend a book to your clients that they then purchase out of their own pocket. This book has been recommended to many clients, friends, colleagues, and others. You’ve never told your friends and colleagues where to purchase it.
You have the opportunity to create an affiliate link and earn a little more on every sale.
- Get in touch with the book distributor that you would like to work.
- Inform them that you will be referring clients only to their site, and bring them a lot more business.
- Make a rough estimate of how many sales you can bring to the distributor. This information will be required at the beginning of your conversation.
- Once you have reached an agreement about the percentage of each sale, you are now in business!
Let’s get this trick from XandriaOoi, a video blogger. Clinique was her partner to help with give-aways, promotion, and sales. Partnering with a brand that is consistent with her brand’s message allows her to make income and give away product for her followers. She then posted the video and followed up with photos of Clinique products.
Remember one final thing: Tell your followers what your affiliate links are. Make sure you tell your followers what the links are and how you stand behind the product. Also, let them know that affiliate links can help you make a little money. If they are going to buy the product anyway, most people will be happy to use your link.
3. Select the Right Network
You may believe that you must upload video to every social network when you first start. It is possible to believe that more is better. Every network has both live and recorded video. But quality is more important than quantity. I promise you’ll be grateful later, when you don’t have to shout at empty rooms and save hours of your time.
When deciding on which social media platform to post your video, it can seem overwhelming. Twitter, Facebook, Instagram, Snapchat, Live.me? Which network should I choose? This decision can be difficult because there is no right answer. Every company and every person is different, so what might work for one company may not work for another. Trust me when you say that not everything that works for your competitor will work well for you. You must forge your own course.
Finding your niche is the most important thing. Failing to test out different networks can lead to wasted time and money. Do your research!
What social media platforms are most important? The short answer is: Wherever your audience is!
Let’s say that my audience consists of small and medium-sized businesses as well as marketing agencies. Their average age is 25 to 65.
The following data from Tailwind will assist me a little more:
Based on the data above, I can conclude that Facebook and LinkedIn are my main focus. Twitter follows suit. You should be focusing on Instagram and Facebook if you create videos about Lifestyle, Food, Fashion and personalities. These networks are great for visual content.
You’re now ready to take your video content strategy and monetize it on social media.
Remember, your videos should reflect who you really are. This is a good idea as audiences appreciate authenticity and thoughtfulness over a scripted script or someone who recites a list of buzzwords.
Show off your personality and you will be rewarded.
You can share your experiences in the comment box, regardless of which strategy you are most excited about or whether you plan to try all.
How to Monetize Your Video Content On Social Media Platforms SocialPilot first published this article
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