YouTube is the most used media-streaming site in the world. YouTube boasts over 1.7 billion monthly unique users and is a popular destination for informational, trending, and relevant content.
Businesses, brands, and individuals often create channels on YouTube to promote their products and services and build an audience. What about multiple channels? Does that even exist? Is it possible to manage multiple YouTube channels?
This article will discuss multi-channel ownership. It will also provide tips and tools that can help you manage your YouTube presence like an expert.
Why would you want to have multiple YouTube channels?
First, what’s the point in owning multiple YouTube channels. Is there a limit to how many channels you can create? You can make up to 50 channels using the platform. There are many reasons you might need or want to do this.
1. There are different brands and personas
It is possible to own multiple brands, so it makes sense to have one channel. There might be different personas or alter egos you use to share your content. It would be a good idea to have a channel dedicated for each. Multiple YouTube channels can be helpful in keeping your content organized and categorised so that your audience can find what they are looking for.
2. You Want To Test Out Different Content Or Niches
If you want to test different niches or content, you might consider creating multiple channels. Multi-channel strategies can be a great way for you to determine what works and what doesn’t. This will help you concentrate your efforts in the most profitable areas. You can also have multiple YouTube accounts, which will allow you to be present in different niches. This could help increase your visibility and reach.
3. It’s a Collaborative Project
It might be a good idea to make a separate channel if you are working with other YouTubers. It would be easier to track your content and build community around the project by creating a dedicated channel.
4. You want to keep your professional and personal lives separate
You might also consider creating separate channels for your professional and personal life. You might also have separate channels for personal updates and vlogs, and one for your brand or business. You can avoid confusing your audience by dividing your content.
Benefits of Having Multiple YouTube Channels
There are many reasons to start multiple YouTube channels. However, there are many benefits.
1. Reach: Multiple channels will allow you to reach more people. People will be able find your content in more places. Multiple accounts can be beneficial to both your business and yourself.
2. Engagement: Multiple channels can increase engagement because people have more chances to interact with your content. You could get more views and subscribers if you have more YouTube channels.
3. Multichannels can bring variety to your content. Mixing it up can help you keep people engaged and interested. It can also help to attract new users and viewers from a specific niche.
4. Multichannel testing: Multiple channels are a great way to test your ideas. To speed up your learning and help you focus on the most important areas, it is possible to test different approaches across multiple channels.
How to Create Multiple YouTube Channels
Do you believe multiple YouTube channels are beneficial? Are you ready to start your second (or third) YouTube channel? This is a step-by-step guide on how to do it.
Step 1 – Sign in
Log in to your Google account to create additional YouTube accounts.
Step 2 – Go to Your Account’s Channels Listing
Go to settings > channels. The channel should show your current channel, with a button saying ‘Create a Channel’.
Step 3 – Create Your Channel
Click ‘Create a New Channel’ to create your channel. Follow the steps to complete the traditional setup, which includes selecting a name for the channel, adding channel art and so forth.
Congrats! Congratulations! You just created a second YouTube channel. Now you can post some original content.
How to Manage Multiple YouTube Accounts
While having multiple YouTube channels is a great thing, it requires extra effort on your part. It takes effort, time, and organization to manage content across multiple channels. There are many ways to optimize each of these.
These are some tips to help you manage multiple YouTube channels effectively:
1. Make a Content Calendar
A content calendar is a great idea to make sure your content is consistent across all channels. A central calendar will allow you to plan what you want to post, when it will be posted, and track your progress.
2. Automate where possible
You can automate many tasks when you have multiple YouTube channels. SocialPilot, for example, can help you plan and publish your content. These tasks can be automated to save time and effort in the long-term.
3. Delegate and Outsource
You can delegate some work or outsource certain tasks if you find it difficult to handle everything on your own. You could, for example, hire someone to assist you with technical aspects of your channel or outsource certain content creation.
4. Make Use of the Right Tools
You can use many different tools to effectively manage multiple YouTube channels. These tools include analytics platforms, social media management software, and video editing software. You’ll save time and energy by using the right tools and gain more insight into your channel’s performance.
The Best YouTube Management Resources For Multiple Accounts
No matter how many YouTube channels you have, the success of your efforts to manage them will depend on which tools you use. You can automate content creation, simplify your work and better understand your audience with the right resources
These are the top YouTube management tools for multiple accounts.
YouTube Keyword Search Tools
Keywords are often associated with text content but they play a crucial role in YouTube videos. The right keywords will help you reach more people and get your videos seen by those who are interested. Keyword tools will give you insights into the keywords people search for most frequently and can help you come up with new ideas for your videos.
The most popular YouTube keywords tools:
VidIQ is a great resource for YouTube. VidIQ has a large library of keyword research tools and audit tools, as well as a wealth of educational content.
Keyword Tool is a SaaS platform for free that uses Google Autocomplete in order to generate long-tail SEO keywords.
TubeRanker allows you to easily gain insight into your channel’s SEO ranking and take appropriate action.
YouTube Content Creator Tools
It takes effort and time to create high-quality YouTube videos. You have many options online to create professional-looking videos. There are also creative resources available that will help you come up with fresh ideas.
Envato Elements provides a collection of creative assets that you can use to create stunning YouTube videos. You can download unlimited videos and music with either a monthly subscription or an annual one.
Canva, a free graphic design platform, allows you to create assets such as YouTube thumbnails and cover art in-app.
Placeit has a large selection of templates that make it easy to create videos and manage YouTube channels.
YouTube Performance & Distribution Tool
After you have created your videos, you can start to think about how you will get them seen by your target audience. YouTube’s performance and distribution tools will help you optimize your videos for SEO and promote your content across all social media platforms. You can also track your progress and keep track of your progress.
These are some great resources:
- YouTube Studio:YouTube Studio allows you to monitor and manage your channel from anywhere.
TubeBuddy, a YouTube extension that you can use for optimizing your channel’s content or performance, is TubeBuddy
SocialPilot allows you to easily plan, post and share your YouTube content on a variety of social platforms.
You can use your YouTube channels strategically to reach various marketing goals, from increasing awareness to generating leads to sales.
The right tools and resources will make managing multiple YouTube channels much easier. There are many online platforms that can help you manage your online business, from keyword research to content creation and distribution.
What are you waiting? Get started now!
SocialPilot’s first article was How to Manage Multiple YouTube Channels: Tips & Tools.