Unless you live under a rock you should be aware of the recent regime change Twitter went through last year.
The overhaul of Twitter blue followed, as did the restoration and exit of Twitter spaces, changes to Twitter policies, and Elon Musk’s resignation from his position as CEO.
This bizarre turn of events causes advertisers to rush across the platform to get their advertising budgets.
Is this a sign that Twitter is not open to businesses anymore? This is false.
Twitter is actually rebuilding trust with advertisers by listening to their concerns and reflecting their requirements in its features such as Twitter Blue or advertising incentives.
The old birdy traits are still there.
Twitter continues to be a sensation when it comes spreading news like fire. If you want to keep up with the latest trends, this platform is for you. This platform is your one-stop shop for the latest news and happenings.
To win Twitter in 2023 you must understand the performance of Twitter with the most recent Twitter Statistics.
They’re here! These new features are now included in your 2022 marketing plan. Keep in mind the following Twitter statistics and how Twitter tools can help you increase your reach.
Twitter Demographics Statistics
Despite the turbulent year, Twitter managed to maintain a family of 237.8million daily active users and 368.9 million monthly active users.
The U.S. is still the most popular Twitter user with 76.9m users. However, Japan and India are growing quickly on the platform with 58 million and 23.6m users, respectively. You can find more Twitter demographic statistics here.
- Twitter has 368 Million monthly active users.
With 76.9million users, the United States leads the pack in terms of population, followed by Japan with 58 million and India with 23.6 million, respectively.
- Twitter has a 56.4% male and 43.6% female audience.
- The majority of Twitter’s audience (38.5%) is between 25 and 34 years old. Only 6.6% of Twitter users are between 13-17 years old.
- The United States accounts for 25.47% of Twitter traffic.
The majority of Twitter’s users (38.5%) are between 25 and 34 years old.
- In 2022, Twitter’s brand growth rate is 85%
- Twitter is the 15th most used social media platform in the world.
- This year, Twitter.com was visited by 7.1 billion people.
Twitter Usage Statistics
Twitter is one the fastest-paced networks, where so many things happen.
It is a great place to keep up-to-date with the latest news and trends thanks to its constant stream of tweets.
A fifth of Twitter users under 30 visit Twitter frequently to keep up with their favorite topics.
Twitterati love to keep up with the latest news on the network. 57% of Americans who use Twitter to keep up with the latest news believe that Twitter has improved their knowledge of current events.
These are more Twitter statistics that show the immense popularity of Twitter!
Twitter users spend 5.1 hours per month on Twitter. It means that the average Twitter user spends only 10 minutes per day on Twitter.
- One-fifth (25%) of Twitter users are under 30 and use the platform to keep up with their favorite topics.
- 25% of users use it every week, and 71% visit the app at least once a week.
- Twitter is used by 55% of Twitter users to receive news.
- 69% of Twitter users in America use Twitter to find news.
57% U.S citizens who follow Twitter news believe that the platform has helped them understand current events better.
- 96% of Twitter users in the U.S. report using the Platform Monthly.
- 30% of Twitter users stated that they feel more politically informed because of the platform.
- 82% of Twitter users use the platform to entertain themselves.
- In one second, 6000 tweets can be sent.
- Twitter is used by 80% of active users via their smartphones.
Twitter Engagement Statistics
Twitter is an excellent tool for creating instant engagement. To get your message across, you just need to be creative and fluent with words. Twitter, unlike other platforms is more about wordplay.
You can increase your reach by combining it with hashtags. Your engagement can be up to 21% by using just 1-2 hashtags
To add context to your content, you can also post GIFs or videos. Check out these amazing Twitter statistics to help you create innovative strategies.
- More people tweet about soccer than any other sport on Twitter.
- Twitter ranks as the 15th most popular social network.
- 79% of marketers continue to leverage Twitter Spaces.
- Twitter has 125 million hashtags per day.
You can get 21% more engagement by using 1-2 hashtags.
- Tweets that include more than two hashtags may get 17% less engagement.
- Hashtagged tweets have 55% greater chance of being retweeted.
- An average Twitter user has 707 followers.
- 391 million Twitter users have no followers.
The top 10 tweeters make up 92% of all tweets in the U.S.
- Twitter’s timeline has a +31% higher level of emotional connection and +28% greater levels of memorability than the average social media platform.
- “Face with Tears of Joy”, the most popular emoji on Twitter, is used 14.5 Billion times.
- Tweets that include a GIF receive 55% more engagement than tweets without it.
- Daily, 2 billion people watch Twitter videos.
- According to the most recent hashtag stats, tweets that include hashtags saw engagement of 100% for individuals and 50% respectively for brands.
Twitter Business Statistics
Recent events have made it look a bit uncertain what the future holds for businesses on Twitter. But, don’t be discouraged!
Users love to interact on Twitter with businesses and brands. Twitter is used by 16% of internet users between 16 and 64 to research brands.
Twitter has been a safe place for businesses, with frequent tweets. Many brands cater to their Twitter followers. Even companies have admitted to a 19% increase in customer satisfaction by using the network for user concerns.
Twitter is the place to go for people who want to complain and get support from businesses. To solve customer problems or inquiries, you can create a second Twitter account.
Brands have also found Twitter to be a great place for selling. 40% of Twitter users admit to having purchased something from Twitter. These are just a few of the Twitter Stats that support Twitter’s use for business.
- 16% of internet users between 16 and 64 use Twitter to conduct brand research.
- Twitter claims that a 10% increase of discussion rooms in Twitter Spaces has led to a 3% rise in sales volume.
77% Twitter users are more positive about brands who are socially conscious.
- 67% of B2B marketers use Twitter for digital marketing.
- 54% of Twitter users are more likely to buy new products.
- Twitter boasts 41.5 million active daily monetizable users in the United States.
- Twitter’s second quarter 2022 revenue was $1.18 billion
- Twitter’s market capitalization is $29.56 billion, as of September 2022.
40 percent of Twitter users buy products after they come across them on Twitter.
- Twitter users from SMBs say that providing customer service is important to 85%.
- 53% of Twitter users are likely to be the first buyers of new products.
- Customers who use Twitter to communicate with their customers are happier by 19%
- 50% of consumers use Twitter while 36% follow brands via Twitter.
- 40% of users said they bought something from Twitter.
- 92% of companies are active on Twitter more than once per day.
- 93% of Twitter brand followers plan to purchase from them.
- 69% of Twitter brand followers have purchased from them already.
Twitter Ads Insights
Twitter’s Q4 2022 was a disaster for advertising revenue. Platformer reports that in 2022, Twitter’s EMEA region ad revenue decreased by 15% and that the company experienced a 49% decrease in its November advertising bookings.
Twitter is gaining back trust from advertisers with its promise of new ad placement controls and in-house content moderation.
If we take a look at the tweet below, it seems that all of this is working.
Twitter is a great advertising platform for all businesses, regardless of their size.
You should be cautious when running ads on Twitter. If it is a hashtag campaign, avoid using hashtags. Ads with no hashtag get 23% more engagement.
Take a look at these Twitter stats that will help you to nail your ad details.
- Twitter’s cost per mile (CPM), is the lowest among all major platforms.
- Twitter’s advertising revenue increased by 2% to $1.08 Billion in Q2 2022.
Twitter’s 2022 ad revenue forecast has dropped to $1.1 billion (Q4) from $1.41 billion.
- Tweet ads reach 5.8% worldwide population under the age 13.
- Twitter’s First View feature improves video viewing time by 1.4x.
The average Twitter Ads ROI is 40% greater than the other Channels.
- Video ads now have a 50% lower cost-per-engagement (CPE).
- Twitter’s potential reach for ads is 544.5 million
- Twitter’s EMEA region ad revenue decreased by 15% in 2022 and the company experienced a 49% decrease in its November advertising bookings.
- Advertisements without hashtags received 23% more engagement
- 29.6% are women, and 70.4% men.
- The U.S. is home to the highest ranking Twitter ads, followed by Japan.
- Twitter’s majority of users are males between the ages of 25-34 and 18-24.
- Advertisers reported a 89% increase in video completion rates.
- Twitter shows around 164 million ads daily.
Twitter offers a wide range of communication options that allow you to quickly reach your audience. It is important to schedule engaging tweets at the correct time, monitor brand mentions and respond quickly. You can also reach out and collaborate with influencers for cross-promotion, analysis and more.
It is essential to effectively manage all the tasks with Twitter tools such as Socialpilot.
You can keep up with your followers’ news by creating a content queue. SocialPilot allows you to repost, schedule posts, curate content, add GIFs and videos, analyze your performance, as well as create GIFs and videos.
You can also be a professional marketer and manage multiple platforms using one interface. That sounds cool, right?
To take control over your brand on social media, get your 14-day free trial
SocialPilot’s first article, 60+ Twitter Statistics to Skyrocket Your Branding by 2023, appeared first on SocialPilot.
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