It started as a way to find new recipes and do it yourself projects, but has since evolved into a major shopping search engine. In reality, Pinterest is used by 40% of the world’s population.
There are over 420 million users on Pinterest every month. This means that there are many people who use Pinterest only for shopping.
Your brand must maximize the channel and most importantly, how Pinterest can help you make sales.
There are many reasons to use Pinterest to sell
We have previously discussed how 40% of consumers use it to search for products and make purchase plans. But that’s not all.
Nearly half the site users use it only to purchase items. This is a huge opportunity to increase your conversion rate and attract new customers who may be interested in your products.
Isn’t this how you find your target audience?
It’s not easy, however. The next section will cover the steps you need to take before selling on the platform.
Your business or product must be ready to sell on Pinterest
We understand that you want to maximize your platform’s users and increase your conversion rates. These quick tips will help you get your brand ready to sell.
Before you start a new campaign, it is important to understand the demographics of each social media platform. You can ensure that the platform is targeting the right demographic by creating a client profile.
This document will include details about the lifestyle and employment requirements of your target client.
If you skip this step, your product will not be sold on Pinterest.
First, create a business account
A personal Pinterest account differs from one for a company. Additional services such as analytics and advertisements are available to you.
Don’t panic if you already have a personal account. You can quickly change to a business account by logging into your existing account and converting it.
Do you not have a Pinterest business account? Visit Pinterest and register to take advantage of the growing conversion rate.
Activate your account
Customers and followers must be able to identify each of your social media accounts, including your Pinterest profile.
Your bio should be optimized. A profile photo that is high-resolution or self-portrait is recommended.
You can create your own account to help you achieve your goals. Don’t forget about it. We recommend choosing the conversion or optimization option for your goal on Pinterest.
Attach your website
It is essential to link and validate your company website. This is the best way to increase your conversion rate, as this is how potential clients will find you website.
You can add your website to your profile using the settings. However, you must claim it. To do this, add a meta tag to your website or a bit of code.
It must be your main website. You can only claim one website per company account. Otherwise, you will not be permitted to open a store or link products.
How to use Pinterest for selling
Let’s get to the important stuff, which is how you can sell on Pinterest and increase the conversion rate.
We offer great tips for using Pinterest to generate new revenue and sales.
It sounds great, right?
Create creative ideas that are eye-catching and striking.
Pinterest is a platform that allows you to upload pictures. Before we go into all the post types that can increase sales and conversions, it is important to ensure that your content is visually appealing and encourages readers click.
You will need:
- Images of high quality
- Beautifully designed graphics
- Images properly sized
- Brand matching graphics
Professional photos of your product in action, such as these coffee table firms used, can help you stand out from the rest.
You might also create stunning, brand-branded visual posts to lure users in and persuade then to click on and buy the product that you are marketing.
You can combine both, creating a graphic or text overlay next a professional photo that includes both a description and a photograph of the product.
Don’t forget to keep in mind that Pinterest is a great place to sell your products. It is therefore important to ensure it is of the highest quality.
Search Engine Optimization
Pinterest is a visual search engine so it has its own SEO guidelines.
An outsourced service or agency can be considered. Follow the SEO guidelines of Pinterest.
Concentrate on keywords in your industry and include them in your posts’ names and descriptions, as well as in the titles and descriptions for your in-boards.
This will ensure that your SEO is successful.
Your keywords should be used naturally and correctly. Pinterest content will be more popular, increasing the likelihood that someone will purchase.
Use reputable posts
A great piece of content will pull additional data and facts from your website to be displayed alongside the regular material.
This data can be retrieved from Pinterest by simply entering the product description and price. You can even click the blue “Try it!” button on your mobile device to directly go to your product and make the purchase.
If the retailer gives this information, these pages will inform you about the availability of the product.
Utilize unique content
You should not rely on your Pinterest SEO. Instead, promote your article to the top. Invest in cutting-edge material.
These could be any item that will significantly increase your conversion rate, such as a lead generator, blog post or physical product.
Because they direct customers to your site, advanced products can increase sales.
Customers can see clearly which company is sending pins this way, so they can anticipate to what website.
When writing advanced posts, you can focus on age, orientation, or interest. You can create complete tasks or short adverts for an uncommon advancement. Optimize your posts for a higher conversion rate.
If you have products you want to promote, which is most likely if you are a business or brand, inventories can be a great feature for your Pinterest business account.
As long as you have a list of all your goods and their attributes, you should be able to upload the document. You can promote sales by adding any item to your website that has been supported by the information source.
If you don’t have the information necessary to create catalogs, rich pins will be needed. They are the best way to sell your products on Pinterest.
Socialpilot’s publishing and scheduling tool allows you to publish and schedule your posts directly on social media. This will help you save time and money.
Posts about Shop the Look
Shop The Lookcontents allow you to link to multiple products in one article. Every item in the image can be bought, regardless of whether it is an outfit or a post about home style. Customers can tap to find out more.
Yes, this is a great way to monetize your Pinterest accounts.
You can send images of models in your latest collection, or of a space filled by your furniture, to help you advance products on the stage.
Your article can be linked to your secure website. You can tag as many products you wish because the process for shopping the look content cycle is manual.
Use user-generated material to share
To promote products, you can use famous figures. Conversion rates can be increased by using famous figures.
You can even make your marketing campaigns more effective by creating content that you can post on Pinterest to entice your audience into buying.
User-generated content can be integrated into your shop’s look post or highlighted to draw customers’ attention. Social proof is essential. If a customer spots someone wearing your products on their social media pages, it will make them more likely to purchase.
It is great to share Pinterest posts that focus on transformations, such as instructions, groups of objects or activities.
These are great pieces of content to keep on your website and to promote on Pinterest. If you have good content, it can also be a fantastic way to sell on Pinterest.
As you can see, selling on Pinterest isn’t an easy task. If you want to improve your conversion rate, there are many factors that must be considered.
It will all be worth it, but we are confident.
SocialPilot’s first post, How to Sell on Pinterest: A Guide for Brands To Increase Conversions, appeared first on SocialPilot.
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