First, congratulations for surviving 2022. You’ve done a great job! 2022 was a unique and surprising year. It featured a variety of global events that kept us all on our toes, as consumers, marketers, and search marketing professionals. Recession, great resignation, war, FIFA final, and many silent battles that we all fought together.
Let’s take a look back at the year through the lenses of search, SEO and analytics.
2022 was about…
- Look at your customers as people and not just data.
- Understanding How your target customers perceive the world and experience life in a digital age
- Tailor and test your strategies for meeting consumers in their time of need – all this without compromising your budget or your sanity!
- Finding the most effective tools, technologies, talent, and resources to help you navigate through business uncertainty
We present the #SEWTop5
This is a list of editors’ picks that Search Engine Watch loved and found great value!
#5. #5. Understanding the three stages of awareness for your online audience
Many businesses forget that success metrics don’t have to be numbers. They are people, living, breathing individuals who are motivated by emotions and behavior. Businesses competed to be there when prospects were ready to convert as customer journeys remained complex and multifaceted.
Jack Bird, Add People’s Content Operations Leader, created a guide for creating a content strategy that is tailored to consumers and their journeys. He explained the three stages of awareness that online traffic goes through, as well as what content is best suited for each stage.
Did you know that 98% of US-based websites don’t have accessibility? Web accessibility was a key factor in Google’s search ranking factors this year. This made the topic more accessible and easier to discuss. This critical aspect was no longer ignored by marketers.
Stellar user experience >> Positive brand perception >> Higher appeal to value-driven customers = Good for business
Atul Jindal, a web design and marketing specialist created a checklist to ensure digital marketers have access to the best web accessibility tools. It covered more than just “what is web accessibility?” but also discussed the benefits of it and suggested actions to “how to make your site accessible”.
Universal Analytics properties stopped processing new hits on July 1, 2023. Users were forced to switch to Google Analytics 4, its successor. The transition required marketers and SEOs to be flexible and learn quickly as some historical data was lost.
This article examines the issues that Google Analytics 4 presents from both a user’s perspective and from a privacy- and compliance standpoint. Before marketers and SEOs switch platforms, they needed objective, concrete observations.
Although most internet content focuses on “what to DO”, we chose a more unconventional path of “what NOT to DO” to help you SEO succeed.
Kristopher Jones, best-selling author and SEW Advisory Board member, dispelled major myths about Core Web Vitals and Google’s larger, mainstream 2021 updates.
This was a strategy-focused, interesting read that SEOs should not miss when designing their 2022 strategy.
As marketers and SEOs, we often forget that we are also humans. We have limited energy (we mean coffee supply), 24-hours (wishes we had more), sleep deprivation (yes, we mean sleep deprivation). Ann Smarty, our very own SEO and marketer shared seven Google alerts to help make life easier for SEOs as burnout grew and to-do list lists increased.
These clever ways allowed the community to stay ahead of the competition, avoid a reputation crisis and fix traffic drops. They also helped them do a lot more without getting overwhelmed.
We hope this was enjoyable! We are grateful for your support throughout this journey.
Team Search Engine Watch wishes everyone happy New Year! Spread the love and wisdom of SEO.
*Ranked based on audience engagement, time spent on the page and bounce rate.
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The post The Search Engine Monitor Top 5! Search Engine Watch first published this article.
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