A Steady Stream of Clients and Remarkable Outcomes
Rachel Pereyra started freelancing as a virtual assistant in January 2020 to earn extra money and pay off debt. By the summer, she had built a steady client base and was making enough to support herself.
From Freelancer to Business Owner
When the pandemic hit, Pereyra relied more on freelancing and eventually started her own consultancy, Mastermind Business Services. She helps scaling agencies optimize their processes and tech tools, collaborating with over 50 clients during her three years in business.
Investing as Little as Possible
Pereyra started her company with just a $400 laptop and has bootstrapped her growth. She had to be profitable from the start and has managed to support her family as the primary breadwinner.
Strategies for Success
Pereyra credits her success to a hunger for work, client satisfaction, and diligent networking. She started with platforms like Upwork and Facebook groups to find clients, and then expanded her network through professional platforms and local business groups.
Pereyra’s biggest challenge was pricing her services too low to support small businesses. She had to overcome the fear of rejection and learn to pitch clients who could afford her. Therapy and a supportive team helped her work through these challenges.
Growth Goals and Investments
Pereyra’s next goals include refining profit margins, increasing recurring revenue, and expanding her client base through cold outreach. As the business stabilizes, she plans to co-found a new venture and expand her internal team.
Advice for Success
Pereyra emphasizes the importance of addressing personal money mindset and seeking help when needed. She encourages entrepreneurs to be aware of their financial limitations and work through any traumas or triggers that may impact their business decisions.
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