Anybody can send an email. Can you send an email that does what you want?
Email marketing is all about creating conversions . These are the actions that you want your subscribers to take. These conversions are a reflection of your ability to grab subscribers’ attention. They’ll leave your email if you don’t grab their attention with your emails.
How can you know how effective you are at converting customers? What can you do to increase that rate?
This blog post will answer both of these questions. This blog post will explain the email conversion rate and share three methods to improve it.
What is an email conversion rate?
The rate at which subscribers convert after receiving an email is the email conversion rate. It can be calculated by multiplying the number of conversions with one of three numbers.
- The number of people to whom you have sent the email
- The number of people who opened your mail
- The number of people that clicked on your email
The number of people you analyze will affect the conversion rate.
Editor’s Note: The best formula to determine your email conversion rate depends on the aspects of your email that you are looking at.
- You might want to check the conversion rate of the email recipients in order to improve the effectiveness of the subject line.
- You can calculate conversion rates to help you understand the impact of landing pages on conversion.
You don’t have to measure conversions as a purchase or subscription. It is also possible to measure how many people do something before purchasing, such as downloading a resource.
Three Ways to Increase Your Email Conversion Rate
The industry-specific average email conversion rate is different. The average eCommerce industry email conversion rate is 15.22% (calculated using click-throughs) and 1.33% when calculating based upon the number of emails received. You can increase your conversion rate by appealing directly to your readers, whether your campaign is failing or performing well.
These are three methods to make your emails more engaging and increase conversion rates.
1. Your emails should align with the funnel stage of your readers
To convert, you need to understand how your readers get to your emails. This will enable you to send emails that are compelling .
How can you reach your subscribers at their level? Match your emails to your intended reader’s conversion stage . A lead is someone who has no knowledge of your brand but makes a purchase.
Once you understand how your conversion funnel affects your readers, you can adjust your conversion goals and emails to match . You shouldn’t ask people at the top of the funnel with little knowledge of your brand to purchase your product immediately. Instead, you should be focusing on more light commitments such as blog post click-throughs in your conversion goals and emails.
Typeform asks its customers to join their community and shows how they engage new customers. Typeform offers multi-tier subscriptions. New customers are automatically redirected to higher tiers by Typeform.
This email keeps the ask low-pressure–visit Typeform’s online community -while also offering assistance to new Typeform users who aren’t yet ride-or-die Typeform supporters. It offers customers upfront value before they ask for a Typeform plan of a higher tier.
This works great for top-of-funnel leads that haven’t yet converted. You can offer quick tips and downloadable materials as free information without asking the customer to purchase anything.
Editor’s Note: Lead nurturing is a major component of email lead generation. This involves guiding leads to convert. Learn how to nurture leads and generate them with email in this blog post.
2. Engaging copy will grab your audience’s attention.
Your subscribers signed up to your emails because they want to receive content that is valuable and interesting. To impress your subscribers , you have to go beyond their expectations .
Your email subject lines are the most important. This line of text is crucial as it will determine whether or not people open your email messages. These best practices are recommended by MailChimp for kick-butt email subject line
- Personalization fields can be used to add the name of your reader
- These should be concise but informative
- Use emojis and punctuation sparingly
If your email service provider has this feature, you can A/B test your subject lines. This will show you the needs of your audience and not just any audience.
Now it’s time for you to start writing your body copy. If you are having trouble deciding what to write, consider an AI copywriting platform such as Smart Copy.
Editor’s Note: Smart Copy offers a few templates that are specific to email, but you can use any template that best describes your business and gives you a copywriting strategy. You could use the Benefits template for sharing what makes your company unique or the Pain Benefit Solution template when pitching a product. Next, reduce the AI’s ideas to an email section.
Remember AI copywriting should be your first step in writing copy, not your last. Start to get some ideas going and then make them yours.
This email from The Hustle demonstrates how important a human touch is in email copywriting
The giveaway starts with a funny story that draws readers to it. To grab readers’ attention on your email, how can you tell a story about the company or product?
3. Social proof can impress your readers
Customers today need to see that others like them have endorsed your business before they will give it a chance. The average consumer must read 10 reviews before they can be trusted by a company .
You don’t need to include reviews in your email. However, it is a good idea to start adding social proof to them . You can use testimonials, reviews, and social media posts to show that your customers are interested in your business.
Here are some examples of social proof that you can include in your emails:
- Your products’ average star ratings
- Customers who promote your product on Instagram and Twitter
- Logos for businesses that use your product
- Happy customers leave testimonials
- A few customer reviews in snippets
Notice how Bite focused its email on sharing social proof.
This email contains reviews from customers and media. The customer reviews and media reviews show that people are knowledgeable about the product.
Secure the Deal with the Right Post-Click Landing page
Your post-click landing page is your last chance to convert after your reader clicks through to your email. Your landing page should match your email. Use a conversion-focused layout that has one call to action. These strategies will ensure customers have a consistent experience and get to the end.