Content marketing is an effective marketing tool that can help businesses reach their sales and conversion goals. Your customers will return for more if you create high-quality content that is engaging and solves their problems. Statistics show that content marketing generates 3X as many leads than traditional marketing strategies.
A strong content marketing strategy will help you attract, engage, and retain customers. This will allow you to convince them to be your loyal customers. Your ultimate goal when creating informative content is to increase user engagement, brand loyalty, and enrich your website rankings.
Content marketing is 6X more effective than traditional strategies. Brands are now creating informative articles, videos and webinars, as well as crafting customized social media marketing campaigns.
These are the top content marketing trends in 2022 that will help you optimize your content marketing strategy.
1. Use AI to Create Personalized Content
2. Visual Storytelling
3. More podcast production
4. Voice Search Optimization
5. Additional Video Content
6. Take advantage of the power of webinars
7. Search Intent: Re-Optimizing Content
Content Marketing Trends for 2022
1. Use AI to Create Personalized Content
Although artificial intelligence isn’t new technology, it is already making incredible changes in the digital world of business. Already many established brands use artificial intelligence to personalize website designs, emails, social media posts, as well as other content. AI-powered content can deliver a customized customer experience and meet their demands immediately.
Advanced AI can be used by businesses to find the right solutions for their product, niche, or service. AI technology allows brands to create customized content that drives engagement, conversion, and loyalty. A great influence on purchasing decisions is content that offers real value and meets audience expectations.
To enhance your content marketing strategy in 2022, and to perform more tactical tasks, it is highly recommended to use AI. AI-powered tools allow you to create personalized content in many forms, including:
* Personalized emails
* Retargeted advertising for social media
* Personalized quizzes
* Offers based on location
* Use gamification on mobile apps and websites to collect data, increase engagement and improve communication
2. Visual Storytelling
Visual storytelling is becoming more important in this digital age. Marketers have to create more visual content due to the increasing trend of visual content being downloaded and searched for. To tell their brand stories, brands are increasingly creating visual content such as videos, infographics, illustrations, and images.
Visual storytelling is a content marketing trend that will be incredibly popular in 2022. It allows marketers to connect with their customers on both an intellectual and emotional level. This is the easiest and most effective way to help customers understand your brand and the message you want to send.
Visual storytelling is a powerful tool that can be used to connect customers and build relationships. Visual storytelling is powerful and effective for content marketing.
To share your visual stories, you can use social media platforms like Instagram, Twitter and Facebook. According to a study, Facebook video posts can get 135% more organic reach than images-based posts. A tweet that includes an image and is shared or scheduled can also generate more engagement, with 150% more retweets.
Source Digital Marketing Philippines
Blog posts that include images or videos can increase social sharing and website traffic by 48%. Consumers read hundreds of posts every day. The key is to make visual content they can remember. To motivate customers and drive emotions, you should use beautiful graphics and high-quality images in your content marketing strategy.
3. Podcast Production
Podcasting is a powerful medium for reaching your customers. Listen to your target audience while you drive, cook, walk, or work. This allows brands to build a relationship with their audience. This strategy is used by marketers to provide relevant content that reaches their target audience.
Podcasts are growing in popularity every day. Statista reports that podcasts were listened to by more than 88 million Americans in 2019. This number is expected to rise to 160 million in 2023, according to Statista.
There are many established brands like Sephora, Basecamp and eBay. Podcasting is a powerful tool for connecting with customers and boosting brand awareness. To strengthen your content marketing strategy and connect with more customers in 2022, you should create more podcasts.
Creating more podcasts will help you strengthen your content marketing strategy.
* Connect with people who are interested in tuning in
* Add to your brand’s blog or video strategies
* Available upon demand, regardless of when it airs or how many days later it is released
* Get the attention of potential customers and be a part of their day
4. VoiceActivated Content
Voice search is the future of online searches, so it’s not surprising that voice is becoming the dominant method of searching. To maximize your content marketing results, optimizing content for voice searches is a smart strategy. Consumers are now using voice search commands rather than typing keywords in search engines to find the product, brand, or content they want.
Search engines can crawl, index, and rank your content if you use strategic keywords and phrases. Your content should be optimized in a way that it ranks high in voice search results. To increase your chances of being at the top of voice-generated search results pages, make sure that your content is concise and specific.
Optimize your voice search content to deliver the best results based on user intent.
* Concentrate on long tail keywords
* Use location-based queries
* Write concise, conversational content
* Structure your FAQ page
* Answer Who, What, and Where questions
* Prepare for all possible questions from users and address them in your website content
5. Harnessing the Power of Webinars
Virtual events have become more popular because of the COVID-19 pandemic. Webinars can be a valuable platform for delivering value to your target audience. It is basically an online presentation that allows marketers share multimedia content to communicate their points of view. Your buyers will find it more enjoyable to participate in webinars as part of your content marketing strategy.
A lot of brands use webinars to build meaningful relationships with customers and potential customers. Others also use it to increase brand awareness. Webinars can be used to highlight the benefits of a product or to explain why you are the best choice.
If you have never hosted a webinar, it is time to do so. Webinars are a great way to:
* Provide more value content
* Position yourself in a market that is unique
* Become an industry expert
* Get in touch with your target customers
* Reach potential customers live and afterwards
* Live contact with your target audience
6. Reoptimizing Content to Search Intent
Recent statistics show that Google processes over 40,000 queries per second. Around 20% of these queries are new and never been asked before. Your brand must ensure that your website appears at the top of search results for potential customers searching for information about your product or service. This will help you to strengthen your online presence.
To be at the top of the SERPs you must understand your customers’ search intent. You can create content that meets the needs of your customers by analysing search intent.
Numerous studies have demonstrated that users are motivated to enter a query into a search engine by pain and pleasure. Informational, navigational, commercial and transactional search intents are the most popular. Content marketers should create a connection between search intent and content. You can improve the user experience by optimizing keywords.
Incorporating keywords in your content will allow you to create useful content for users. This will increase your ability to generate qualified leads and keep customers on the site. Your website will get an SEO boost if you optimize it for search intent.
These are the steps you need to take in order to optimize your content for search engine intent.
* Match the search intent and the content format carefully
* Add FAQs to your website content
* Search intent: Categorize content
* Optimize content to meet secondary and passive intent
7. Additional Video Content
Recent video marketing statistics show that video content will account for 82% of global traffic by 2022. According to a survey, 78% of internet users watch videos online each week. 55% of video consumers watch videos every day. To meet the needs of modern consumers, brands must create more video content.
Video is the best medium to help brands reach potential customers and establish deeper relationships with their target audience. Video content is an essential part of any content marketing strategy. It can help you communicate your brand message better and promote your products.
You can increase brand awareness and conversions by creating informative, educational, and entertaining videos.
Ahrefs is a well-known SEO tool that makes the best use of video content. This strategy can be used to educate and attract new customers as well as educate existing customers. They make videos about different SEO topics to educate customers on how their product can improve their SEO strategy. This strategy is a win-win for the brand, and it helps drive more sales.
A Short Recap
To gain an edge in digital business, brands must adopt the most recent content marketing trends for 2022. A well-planned content strategy will allow you to create great content and provide a fantastic user experience. You can attract more people, drive more sales, and reach your marketing goals for 2022 and beyond by making some key changes to your content marketing strategies.
Scoop.it Blog published the article 7 Content Marketing Trends 2022 Every Marketer Must Know.