How do you create a company Dream Team. Take a look at the story of the 1992 US Men’s Olympic basketball team. It featured some of the best players in basketball -- Magic Johnson and Michael Jordan, Charles Barkley and Larry Bird. They also had Scottie Pippen and Patrick Ewing. The team seemed certain to win, even though they didn't try. They lost their first scrimmage match to college players … [Read more...]

Customers use the online store's user experience to decide whether they trust it. After assessing the current UX of your online store, you can begin to make big improvements so customers are satisfied and more likely to return. It is not an easy task to change the UX on your entire ecommerce site. There are many features that you can use to make your customers' shopping experience better. These … [Read more...]

Unfortunately, chargebacks are a part of online shopping. According to Chargebacks911, the average charge per chargeback will be $191 by 2023. This is a worrying statistic for small and medium-sized businesses who don't have the resources to handle them. Although it can be hard to combat chargebacks, there are some things ecommerce business owners could do to reduce the chance of them being … [Read more...]

You are missing the opportunity to increase your revenue by not telling your brand's story effectively. A strong brand narrative can increase the value of your product or service by more than 200%. What is the importance of the story? It's what makes your brand unique. It's the captivating copy, well-crafted Instagram posts, website design and compelling video that transform mashed peanuts to … [Read more...]

For reaching your marketing goals, forms are essential tools. HubSpot reports that 74% of marketers use web forms to generate leads. 49% of marketers say signup forms are the most effective lead generation tool. Forms are essential for converting website traffic into customers and subscribers, especially in e-commerce. On our blog, we've covered a lot about website forms and popups. In … [Read more...]

An ecommerce website is a virtual showroom that allows businesses to showcase their products in a digital world. This virtual showroom has the same effect on sales as brick and mortar shops. Customers feel more motivated to buy if they are presented in a clean and tidy environment. Conversely, if they are presented in a dingy environment, customers feel less inclined to shop elsewhere. Many … [Read more...]

Research shows that blogs posts should not exceed 1,000 words. The longer the post is, the better it will rank in Google searches. Blog articles shouldn't be longer than they are necessary. Some posts can be written in as little as 300 words. Many people also argue that it is impossible to read anything online that takes longer than a few minutes. However, online research is more complicated … [Read more...]

I used to live in Texas. They have a saying there: “Never ask a person about the size of their ranch.” Meaning, it’s impolite to compare material goods. We should respect people purely for who they are, not what they own or how much money they have, and that is a code I live by. Except for today. I was updating my spreadsheet tracking my book sales and realized that over 12 years, I’ve been making … [Read more...]

A handful of large players dominate the e-commerce market. Based on gross merchandise volume only 13 companies represented three-fifths the global ecommerce market in 2020. This leaves millions of smaller etailers with the opportunity to take over the remaining 39%. The "little guys" should not pack up and head home. No. Although you may not be able compete with the largest names in price … [Read more...]

In the 1990s, blogging was a way for people to express themselves, record their lives and create community through what was then an entirely new medium: the internet. Blogs are used today by millions of businesses of all sizes to increase traffic to their sites, build brand expertise, and grow revenue. Your company's blog ROI can have a significant impact on your business' overall success. What … [Read more...]