For reaching your marketing goals, forms are essential tools.
HubSpot reports that 74% of marketers use web forms to generate leads. 49% of marketers say signup forms are the most effective lead generation tool.
Forms are essential for converting website traffic into customers and subscribers, especially in e-commerce.
On our blog, we’ve covered a lot about website forms and popups. In this post, however, I’ll be getting even more specific and show you eight amazing Shopify form examples.
This post is for Shopify users who are curious about what forms can be done on their site.
8 Top Shopify Form Examples
3. Dr. Squatch
5. Isley Lane
7. Pretty Litter
It’s difficult to convince people to give up their data in a privacy-conscious world. 57% of consumers will share their data to receive personalized rewards or discounts.
Chubbies, a beach shorts seller, capitalizes on this fact by creating an opt-in form for their homepage.
Customers who sign up for Chubbies receive an immediate 15% discount and the chance to stay up to date with “hot deals”. Subscribers will still receive amazing offers from the brand, this means.
E-commerce is a popular way to collect emails. This includes offering discounts, gifts and store credit to first-time customers. However, anyone can sign up for Chubbies to receive a discount regardless of whether they have purchased from the store before.
This gives newbies the push they need to make their first purchase. It also encourages guests who have been to the store before to return and make another purchase. Chubbies can add lots of new subscribers to their email list.
Chubbies recommends that you offer an incentive to all Shopify shoppers.
Engaging site visitors with a lead generation quiz is a great way to have fun. It also serves as a sales funnel.
Bombas is an online shop built on Shopify. It cleverly uses a quiz to recommend products.
Bombas, based on visitor answers, suggests the best products and increases the chance of a sale.
Bombas uses Shopify to collect information about customer preferences. Bombas will later be able to use these data to personalize your shopping experience. The company may be able to make better product recommendations based on how the customer browses.
Bombas can drive more sales and customers won’t have to deal avec irrelevant recommendations. Win-win.
Bombas can also create customer segments by asking questions in the form.
Bombas can then create lists of different customers, each with their own pain points, and send personalized emails to each one.
3. Dr. Squatch
Popups can be a great tool to optimize conversion rates. Popups can be used to gather email subscribers, promote offers, rescue abandoned carts and many other uses.
Dr. Squatch is using a Shopify form classic to encourage email signups.
Instead of offering subscribers a discount, they offer a mystery offer. This will no doubt spark curiosity and encourage more signups.
You can create personalized offers for different user groups by using a mystery gift such as the one above. This can be done based on past browsing habits, such as which products they have viewed.
You can get at least a few tips from Dr. Squatch’s forms:
Make your form more attractive by using imagery or graphics. For a seamless user experience, use colors and typography.
Average cart abandonment rates hover around 70%. This means that many people abandon e-commerce sites and don’t follow through.
This problem can be solved by a user-friendly checkout page. It is not your goal to make people abandon their order because they are overwhelmed by complicated forms.
Allbirds offers a few things that make it easy to complete your checkout. It offers an express checkout option.
Shop Pay allows users to make purchases without having to enter any information. They can purchase just by clicking or tapping a few buttons.
These options can be added to your Shopify account by activating accelerated checkouts
Allbirds uses multistep forms in its checkout. It is a smart idea to break down the process into smaller steps than asking customers 20 questions at once.
5. Isley Lane
Gamifying opt-in forms can capture visitors and increase their willingness to share information if they have the chance of winning.
Isley Lane offers a Lucky Wheel Popup, where customers can get 5, 10, or 15% off their purchase depending on how lucky they feel.
You can also follow Isley Lane’s lead and experiment with other types of rewards such as free shipping, free gifts, or discounts. You can also try different types of gamification such as quizzes or daily offers to see which one works best for you.
In recent years, subscription e-commerce has seen a tremendous increase in popularity. Subscription services are used by top-tier ecommerce brands to maintain higher customer lifetime values and average order value.
You can offer subscriptions to your product page if you are interested in joining the action. Huel does this here.
The form of the brand guides users by having a default choice for the frequency of delivery.
It also clearly states that subscribers can cancel or modify their subscriptions at any time. This prevents purchasing barriers from becoming roadblocks.
When deciding whether to subscribe, think about what your customers may value, such as flexibility in delivery dates or a money back guarantee. Include this information into your form copy.
Last, but not least: see what happens when Huel customers click the one-time buy option.
Huel reiterates the fact that a subscription could help you save 10%. Of course, there are customers who will continue to use the service after a single purchase. Others will reconsider and change their minds.
7. Pretty Litter
Our research showed that popups with images convert at 83.57% better than those without them. It’s a smart idea to add images to Shopify forms.
Pretty Litter makes their subscription form more attractive and fun with visuals
This form design is appealing to the eyes and enhances the user experience. Visual prompts include images of cats for each option to make it easier for shoppers filling out the form.
Even if shoppers don’t notice, sometimes it’s the little things that make a difference.
E-commerce isn’t easy, but customer feedback is just as important. Consumers don’t always believe product reviews and star ratings.
ILIA found a solution to this problem, offering users the opportunity to upload video and photos via product feedback forms.
Customers can use this form to go through the review process, and then add their content if desired. This allows the company to easily gather user-generated material, which increases credibility for the review.
This option could be added to your feedback forms. Customers can upload photos to show how a product works in real life. This helps to confirm the product’s quality and encourages customers to buy it.
Shopify forms that are well designed and user-friendly will generate more subscribers and increase sales. These examples will help you create better forms for your website.
To ensure smooth operations, follow the guidelines and try new techniques such as gamification.
Sleeknote’s first article, 8 Shopify Form Examples to Inspire You Own, appeared first on Sleeknote.
By: Emil Kristensen
Title: 8 Shopify Form Examples to Inspire Your Own
Sourced From: sleeknote.com/blog/shopify-form-examples
Published Date: Wed, 09 Mar 2022 12:23:55 +0000
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