src=”https://buffer.com/resources/content/images/2022/11/kevin-laminto-zUlzjZurTWk-unsplash–1-.jpg” alt=”An Introduction to Tumblr”>
Tumblr, one of the most popular alternatives to Twitter is being explored in the wake of Elon Musk taking over Twitter. Public figures have already begun to test the waters. Ryan Reynolds, an actor, made a move, probably for publicity. However, as an app user who joined in 2014 but never left, I can see signs of the app’s revival.
Although it has been around since 2007, and is a well-known social media platform, we wanted to explain what Tumblr is to anyone who hasn’t used it for a while. We will discuss what it is, how it works, and how to get started.
Tumblr, which was launched by David Karp in 2007, is currently under the Automattic. They also own WordPress.com & WooCommerce. It is a social microblogging platform that allows users to upload various content types, including text, photos, music, and videos. These are some facts that you should consider when exploring Tumblr as an content channel:
- There are 561.3 million blogs at the moment. Keep in mind, one person can create multiple blogs
- The platform currently boasts 135 million monthly active users, and 11.1 millions posts per day
- 69% of users access Tumblr through mobile apps, and 31% via the web.
- 48% of Tumblr’s active users are Gen Z
Tumblr’s creation is simple and offers many customization options, which is a significant departure from other social media platforms. You can personalize everything from the colors of your blog to its HTML. A unique URL can be set up for your blog, and you can even add a theme song. To engage with content you can reblog, or like post.
Tumblr has two types of creators: those who create original content or those who curate (or repost) existing posts. Tumblr not only works in the blog format but also offers a stream of content, similar to the news feeds on popular social networks.
The platform won’t recommend the most recent news unless you are actively searching for them. While you can monitor the top trends in Twitter, the Search tab doesn’t always show the most recent ones.
Tumblr is very similar to Twitter in that it allows users to post short text messages. However, other aspects of the app are quite different. You can edit your posts, personalize your page or wake up to see a Martin Scorsese movie that has taken off, complete with music and art.
It’s easy to explore the platform if you are interested. It’s not like Twitter, however.
Tumblr: How to Get Started
Here’s how you can explore Tumblr’s audience and capabilities.
- Step 1 Sign up by entering your email and preferred username. Sign up through Google or Apple.
- Step 2 Select the accounts and tags you are interested in following. Tagging is a great way of getting more out Tumblr, as it allows you to discover content and helps your content be found.
- Step 3 – Create your first blog post. Tumblr offers many content options, including text, images and GIFs. You can also upload audio or video. There is even a chat option that allows you to re-enact conversations or make up ones.
- Step 4 Customize your blog using one of the themes. You have the option to keep your account simple, but if you want to reflect your personality, you can customize your blog and choose a unique “.tumblr.com” URL (mine is tamioladipo.tumblr.com). Click on the icon to customize your blog. Next, navigate to “Settings”. Next, click on the icon and navigate to ‘Settings’. You can choose from a variety of themes to make your site stand out. I use Iconic. You can also modify the HTML to your heart’s delight.
- Step 5: Participate! Use relevant search terms to find accounts that interest you, then engage with the content on the platform. You can also play with the features and check out other accounts. It’s easy to get started. You can invite your existing audience members to follow you and engage with you on Tumblr.
4 Tumblr accounts that are worth following
After you get started, and have played around with the site a bit, you will be able to see what and how to post it. Here are some Tumblr accounts to look at if you need inspiration.
- Buzzfeed Unsolvable is a popular YouTube show about true crime. It also has a Tumblr account with a large fanbase. This account allows fans to communicate with the people behind this project and shares memes and inside jokes.
- Zillow Gone Wild is a famous account that posts outrageous Zillow listings via Twitter. They have now set up a Tumblr page. Their posts are so simple that they don’t need to alter much of their content, but still reach new and existing audiences.
- Netflix: Media companies such as Netflix thrive on the conversations that their content generates via Tumblr. Netflix updates its account frequently, which will help you understand how brands can use the platform.
- DuckDuckGo: This browser company uses all Tumblr features, including text and beautiful images as well as animations on its profile. Tumblr is also used by the company as an extension to its blog. It can post content, direct to its main site, or share the entire article.
6 Tips for Using Tumblr
Tumblr has been around for some time and has a well-established mode of operation. It’s likely that you will have to fit in with the crowd, not rebel against it. These are some tips to make the most of Tumblr
- Create an editorial calendar using Tumblr’s built in scheduling and queuing capabilities.
- Reblogs are more important than likes. Reblogs are far more important than likes.
- The platform’s primary audience is irreverent. However, formal language is not the norm.
- Tags function in the same way as hashtags, and can increase visibility for your content. Proper and respectful tagging are expected.
- People who visit your Tumblr from their desktops will see a website-like layout — it’s quite different than Twitter. Use Tumblr’s customization options to create a website that matches your brand.
- Evergreen content is a good option on Tumblr. Tumblr doesn’t focus on news, so stories that are popular today might still be relevant a few years later.
Tumblr is a new way to connect and communicate with your audience
Tumblr is growing in popularity quickly due to its longevity and existing audience. However, it is not meant to replace Twitter and should not be considered one. Tumblr is more difficult for brands because the brand content doesn’t always resonate with their existing audience. We don’t believe Twitter is going anywhere, and most social media professionals agree.
It’s worthwhile to create a Tumblr profile and engage with the platform’s users as part of your brand strategy. It’s possible that some of your audience are already there as it’s been around a while. If they are, it shouldn’t take too much to get them there. Although we do not currently offer scheduling for Tumblr within Buffer you can still use the platform’s native scheduler.
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