An ecommerce website is a virtual showroom that allows businesses to showcase their products in a digital world. This virtual showroom has the same effect on sales as brick and mortar shops. Customers feel more motivated to buy if they are presented in a clean and tidy environment. Conversely, if they are presented in a dingy environment, customers feel less inclined to shop elsewhere.
Many owners of ecommerce businesses have been operating online shops for many years. They feel that their existing designs are fine and will continue to work well. If it hasn’t already, the ecommerce market will grow and customers become more demanding. These are just a few of the reasons online store owners need to invest in keeping their ecommerce websites in tune with current trends.
Modern designs are naturally conversion-focused.
Even ecommerce websites that were created a few years ago were designed to serve the internet and its users. Mobile shopping is growing in popularity. In Q4 2021, mobile traffic accounted for 54.4%. This highlights the importance of responsive website designs that can adapt to every device. SEO best practices must change to keep up with search engine changes. Older site designs are not designed with the latest rules in mind.
Modern site designs that are well-designed and adhere to current SEO standards will rank higher in search results. Modern site designs are responsive, which is the industry standard. This means that they perform well across all devices. Shoppers will be less frustrated by the experience on their device and abandon carts will be lower.
Modern designs create a positive first impression.
Your website will often be the first place shoppers see your brand. It is important to make a great first impression. A site that looks professional will have more credibility with shoppers. After all, it is likely that a business is legitimate and worth buying if they spend money to make their site look good.
The user experience on newer ecommerce sites is better. This makes it easier for customers to navigate the site and make purchases. A study showed that 42% of website visitors will abandon a site due to poor functionality. A poor user experience is something that shoppers will recall and they will not return to sites that offer it. In this instance, it is better to make the experience so seamless that they don’t notice.
Modern designs hold customers’ attention longer.
It is a well-known fact that people love to see other people and things that are attractive to them. This aspect of psychology is important to include in your website. If your site looks more appealing by using a modern design, customers will spend more time on it because they admire it. Marketing firms recommend updating your website design to decrease bounce rates. This allows more emotional input to the buying process.
Modern designs frame your products attractively.
Your ecommerce website is like a piece of artwork. A cheap frame that isn’t well-made and not held together with glue can ruin the beauty of a Van Gogh painting. The same applies to products that look good by themselves, but are displayed on unattractive sites. Even if they’re in mint condition, it will make them less attractive overall. A site that is attractive and new makes your products look better. It also gives you a positive impression of your brand. According to 50% of customers, website design is essential for a company’s overall brand.
Modern design helps you outperform the competition.
If this hasn’t convinced you enough, remember that your competition will always go out of its way for shoppers to choose them as their number one choice. They will soon realize that an ecommerce website that feels and looks recent is more appealing than one that was built years ago, even though the prices may be higher. Customers will be more inclined to buy from a site that appears more professional. To elevate your brand, make sure your site is more modern than your competitors.
Ecommerce success is dependent on the appearance of your site. By keeping your site’s appearance in-line with current visual trends, you ensure that shoppers feel a stronger sense of trust and positivity toward your brand, leading to growth and expansion opportunities.Looking for expert assistance creating a modern-looking site that converts? Studio offers a range of web design services.
By: Wes Asbell
Title: Why A Modern Website Design Is Vital for Ecommerce Growth
Sourced From: www.volusion.com/blog/why-a-modern-website-design-is-vital-for-ecommerce-growth/
Published Date: Wed, 09 Mar 2022 16:05:00 GMT