Research shows that blogs posts should not exceed 1,000 words. The longer the post is, the better it will rank in Google searches.
Blog articles shouldn’t be longer than they are necessary. Some posts can be written in as little as 300 words. Many people also argue that it is impossible to read anything online that takes longer than a few minutes. However, online research is more complicated than a 300-word article.
To provide the depth of information required by readers, most topics require extensive research.
This is why blog posts that are more than 1,000 words are the most popular. The optimum length for a blog post should be 1,600 words. The average reading time is less than six minutes. When you keep your posts under six minutes, 94% of readers will read them to the end.
There are many angles to consider when you get into a topic. This post will show you how many words a blog post should contain. However, we will also cover other factors that make a post interesting and useful to readers, such as:
Here are some quick tips:
Blog posts should not be less than 300 words.
As a Rule of Thumb, Write Blog Posts Up to 1,000 Words
Google’s search engine algorithms are getting smarter every day and they now see synonyms as keywords equivalents. They also consider related words and phrases to be complementary to the topic.
The more detailed your post is, the higher your chances of ranking #1 in search engine queries for your main keywords. Similar results can be achieved with synonyms.
A blog post on “How to Care for Your Cherry Tree All Year” would typically cover care for the cherry blossoms in spring and specialized care for different varieties.
Subheadings could therefore include:
Cherry Blossom Tips to a Successful SpringPicking Cherries In the SummerFall Cherry Tree CaringWintering Cherry Trees SuccessfullyTips for Caring For Each Cherry VarietySour cherry CareCaring For Yellow Cherry VarietiesBlack Cherry care PointersSweet Cherry Care
The main topic is covered in all of these parts. This is how we research, write and publish for our blog and clients, btw.
Google’s algorithm will look for similar words, phrases, and paragraphs in order to rank the post higher. This is in contrast to shorter posts that only tell you a few facts you already know.
No matter how many words you use, blog posts should provide useful information
Google algorithms favor informative posts that are plugged into their ranking criteria. Google did not rise to the top online search platforms because of disappointing users.
It was the first to penalize blog posts that were too full of keywords and not enough information. The algorithm improved over time and learned to recognize informative posts based on their logical structure, natural keywords usage, and logical keyword usage.
Make longer blog posts easier to read and share
Search engines are not the only reason you should be writing. Bloggers often make this mistake by focusing on keywords rather than making the posts 1000 words easy for humans to read.
You want readers to complete your posts and to share them with their friends. Backlinks from mentions or shares are more valuable than keywords correctly.
These are some of the ways you can get your readers to share and read your blog posts.
You must ensure that you are meeting the needs of your customers. Your blog posts are not for entertainment. They are looking for information and solutions to problems. Start by asking your customers what they want. Next, create blog posts that address these needs. Your readers will be more likely to share your blog posts with others who are experiencing similar issues. Today’s readers have a very short attention span. Your subheadings should be your first. Each section should be clearly titled. Each section should be kept to a minimum of 350 words. Bullet points are a great way to get your readers to read lists. Don’t add extra words to reach your word count if you can use a shorter sentence, paragraph, or word. Instead, give more detailed information about the topic. Same goes for words. This is not an opportunity to show off your knowledge of the dictionary. You’re not demonstrating your knowledge of the dictionary. Like their names, active voice verbs move the action along and keep your readers on their toes. You would rather have “Data should drive revenue for your business” than “Data must be used to drive revenue for your business.” So, do your readers. To break up monotony, speak directly to your readers. Visuals can increase the likelihood that people will read your content by an 80 percent rate according to studies. You can add images and videos to your written content to increase the likelihood of readers sharing it. This is up to twice as likely on average. The latest trends in video marketing are designed to encourage people to share and engage with your content.
Other factors can affect the search performance of your blog posts
In today’s digitally competitive environment, blog posts that are less than 1,000 words won’t be enough. Regularly publish relevant blog posts.
Trust in your brand, products and yourself is built through consistent publishing. Don’t believe me? Statistics speak for themselves. Consistency in content marketing strategies will result in a 13-fold increase of positive ROI.
Frequent Blog Posts Drive Better Results
To rank high in searches related to your product, you must publish blog posts frequently. According to industry research, the most successful results in visits and conversions are achieved by companies that publish between two and four blog posts per week.
Size doesn’t matter. It doesn’t matter what industry you are in. It doesn’t matter if you sell directly to consumers or to other businesses. You’ll notice dramatic results if you blog this many times per week.
You say “But”, but you don’t have the time to do everything I set out to do. How can I manage to write a long blog post twice a weeks, let alone four times per week?
We are glad you asked. Blog writing services can give your business a better return on marketing investment than any other campaign.
Blog writing services are experts in creating quality, SEO-friendly blog posts that are the right length to reach the SEO sweet spot. It pays to have your blog written by a professional. You can get three times the leads from paid search ads and six times the revenue than sites without blogs. It is a great investment in your company’s future.
Our Content Builder Service can help you get more visitors to your website by providing quality content that is consistently published. Contact me to set up a consultation and I will send you a PDF copy of my books. Get started today and generate more leads and traffic for your business.
The post How many words should a blog post be? Marketing Insider Group published the first post.
By: Michael Brenner
Title: How Many Words Should a Blog Post Be?
Sourced From: marketinginsidergroup.com/content-marketing/how-many-words-should-a-blog-post-be/
Published Date: Wed, 09 Mar 2022 15:00:49 +0000