Meta + Facebook
This week, Meta & Associates made several updates during their Meta Connect 2023 conference, focusing on enhancing user engagement and content sharing. Here’s what you need to know:
Improved Stories Uploader Tool for Desktop Users
Meta Business Suite has rolled out an improved version of its Stories uploader tool for desktop users. This update is a game-changer for creators who prefer crafting stories on their desktops.
Meta AI Assistant
Mark Zuckerberg introduced Meta AI, a new assistant that facilitates interactions across WhatsApp, Messenger, Instagram DMs, and soon, Quest 3. This opens up new avenues for customer engagement and may benefit small business owners.
New ‘Sassy’ AI Chatbots
Meta is set to unveil new ‘sassy’ AI chatbots this week. One chatbot has been described as a “sassmaster general” with superior intellect, sharp wit, and biting sarcasm. This update could help resonate with a younger demographic.
Live Streaming to Instagram with Ray-Ban Smart Glasses
Meta has updated its Ray-Ban Smart Glasses to include live streaming to Instagram. This allows for new, immersive ways to share content and engage with your audience.
Here are the key updates from Threads:
Separate Account Deletion Feature
Threads will introduce a feature allowing separate account deletion by December, providing users with more control and addressing privacy concerns.
Testing Edit Button
The platform is currently testing an edit button.
Improved Account Management on Mobile
Now, you can sort your ‘Following’ accounts and log into multiple accounts on mobile.
Here’s what’s new on Instagram:
AI Stickers in Direct Messages
You can now share AI stickers in Direct Messages, adding a fun, interactive element to your conversations.
You can now allow others to use your Reel as a template.
Set Avatar Interactions
You can now set your avatar interactions under “Settings and Privacy” to either ‘Everyone’, ‘People you follow’, or ‘Only me’.
Here are the key highlights from Twitter/X:
Premium Ad-Free Subscription
Twitter is reportedly working on an ad-free version of its premium subscription, offering a cleaner browsing experience for subscribers.
Improved Content Reporting
An improved content reporting flow has been introduced, simplifying the process of reporting rule-breaking content.
In-Stream Bookmark Button and ‘Verified Only’ Reply Option
Enhancements like an in-stream Bookmark button and a ‘Verified Only’ reply option are in the pipeline.
New Community Features
Twitter/X previews new community features, including private communities, improved reporting, and spam controls to boost niche engagement.
Audio and Video Calls
Audio and video calls will soon become a premium subscriber-only feature.
Shutdown of ‘Circles’
‘Circles’ will be shut down as of October 31st.
LinkedIn + YouTube + TikTok
LinkedIn has added text-to-speech and real-time translation capabilities, enhancing platform accessibility with Microsoft’s Immersive Reader feature.
YouTube has updated its monetization guidelines concerning sensitive topics, an important update for creators to follow. YouTube has also retired its ad-free Premium Lite Subscription.
TikTok’s e-commerce venture is facing hurdles amidst global backlash, but the platform continues to enhance its transaction and user experience with new account management features and potential integration with Google Search results. TikTok has also introduced AI-Generated Profile Avatars and made analytics tools for “Series” content available.
Mastodon has rolled out updates to improve search functionality, the onboarding process, and cross-site interactions, aiming to provide a better user experience.
Reddit has removed the opt-out option for ad personalization based on user activity, signaling a move towards a more targeted advertising model. The platform is also piloting a new initiative to reward top contributors with real money, incentivizing quality content creation.
Snapchat is testing an image extension feature powered by OpenAI and custom chat colors for Plus subscribers. However, a study shows a drop in teen engagement with Snapchat, with TikTok leading in daily phone usage among teens.
Telegram’s introduction of new features indicates a move towards becoming a super app, echoing the functionalities of WeChat.
Cyber Security and Ethical Concerns
An expose reveals that hackers frequently infiltrate Facebook accounts via cookie theft, posing a concern for individual and brand accounts. Additionally, TikTok influencers promoting bodybuilding drugs to a teenage audience raises ethical and safety red flags.
Speculation about Twitter introducing user fees has sparked intrigue, although the CEO has remained tight-lipped.
Emerging Platforms and Features
Artifact, an AI news aggregator, adds a new Post feature, placing it as a direct competitor to Twitter. Louis Vuitton’s move to Discord signifies a novel approach to community engagement and customer input.
Influencer Economy and Creator Recognition
The Forbes Top 50 Creators 2023 list showcases the evolving creator economy and the influential power of digital personas. An Irish university now offers a degree in influencing, highlighting the growing trend.
Platform Evolution and Challenges
ChatGPT’s enhanced capabilities, shopping on social media, and the potential of Gen X on TikTok are featured topics in platform evolution and challenges.
User Engagement and Demographics
An examination of how Meta’s news blackout in Canada affects student journalists and a snapshot of user engagement metrics across major social apps provide insights into user engagement and demographics.
That’s it for this week’s social media news highlights!
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