Are you looking for ways to increase your ecommerce sales? Pay-Per-Click campaigns (PPC) are a great way promote your brand online and to generate sales. Google Ads, which offers a wide range of options for targeting your customers, is a great place to start when it comes to PPC. Building a campaign can be difficult, regardless of whether you are a seasoned marketer or a novice. We have … [Read more...]

Branded communities are a great way to create a shared experience for customers. Instead of projecting customer need and value-driven content onto them and maintaining the 'us/them' relationship, instead you are creating a 'we" experience and dissolving all boundaries. You are opening up the door to customers, welcoming feedback, and creating a space to interact with other like-minded people. … [Read more...]

The best way to generate organic traffic to your site is through content marketing. Companies that engage in content marketing are 3x more likely to get traffic than those that don't. This is a big difference! If you have read any of our articles, then you know that content marketing works. It's not about driving traffic to your site and leads, but how can you outperform your competitors who … [Read more...]

You've probably been following our posts for the past few months and know the importance of a user-friendly experience. Also, you now know how to evaluate your current user experience and what ecommerce features can improve it. To complement the above information, there are some best practices that you can use to ensure your customers have an enjoyable, efficient, and effective experience. We will … [Read more...]

This month marks the fifth anniversary of the launch of KNOWN, a seminal book on the topic of personal branding. When I consider my long career, I regard this book as my greatest contribution to the business world (so far!). Not many weeks go by that somebody doesn’t tell me how this book changed their life or that KNOWN is their favorite business book ever. KNOWN unravels the complexity of … [Read more...]

Research has shown that online shopping is more popular than ever before. This is not surprising considering that Covid-19 forced most retailers to alter their selling strategies and improve their online channels. You can sell directly online to customers using the direct-to consumer model. This means that you can eliminate intermediaries and deliver what your customers want, when and how … [Read more...]

Does corporate success drive more recognition of your brand? In today’s digital world, the answer might not be so clear-cut. Certainly, your product or service can help boost brand awareness and branding power. Yet you also need to put resources into introducing your brand to consumers to grab their attention—and encourage them to purchase. In other words, you need to concentrate some of your … [Read more...]

Blogging may have once (in a long-ago time called the ‘90s) been a fun way for people to share their thoughts on the internet, but today it’s an essential part of doing business. Companies with a strong blog marketing strategy are more visible to their target audiences, establish better brand authority in their industries, and ultimately earn more revenue. That’s right — companies with blogs make … [Read more...]

Traditional sales and marketing strategies focus on lead quantity. They do this by looking as wide as possible to capture as many leads. Lead quality is often more important than lead quantity. It is believed that more leads will result in sales. You might say that the more leads you have, the better. In the case of business leads, maybe not. This view, once a common one, is changing … [Read more...]

Sustainability is the new buzzword in multiple industries. It covers everything from clothing and manufacturing to agriculture and many other areas. Ecommerce businesses such as yours can also be sustainable. You can still make a difference for the planet by shopping online and minimizing waste from your customers. Is it really worth taking a sustainable approach? How can you make your … [Read more...]