Research has shown that online shopping is more popular than ever before.
This is not surprising considering that Covid-19 forced most retailers to alter their selling strategies and improve their online channels.
You can sell directly online to customers using the direct-to consumer model. This means that you can eliminate intermediaries and deliver what your customers want, when and how they want it. You also have control over the buyer’s journey.
You can also use the DTC route to get direct consumer insight, which will make it easier for you to address their problems and provide memorable experiences.
Seven direct-to-consumer case studies from brands that harness customer insight to create products that meet their needs and desires are provided here.
These are our Favorite Direct to Consumer Examples
7. Royal Essence
Are you a fan of clothes that are so soft you can’t take them off?
Bombas’s purpose d’etre was to make a comfortable world with its socks, clothes.
DTC listened to customers’ needs by, for example, removing seams from socks that can dig into toenails and creating a plush product to allow you to walk around your house even when it is cold.
Bonus: The sock has a pull tab at its back, so you can pull it off and then put it on.
Bombas also created a special line of underwear that is made with “beech wood pulp fibre.” This ensures that the products last for many washes. Bombas products are not tagged, unlike other underwear brands. This means that you won’t find any irritating labels on the inside.
These small details are what separate direct-to consumer brands from the rest.
Bombas also donates one item each time you purchase an item.
Bombas offers a 100% satisfaction guarantee to its customers so that they can only keep clothing that meets their standards.
AdoreMe’s goal is to make sustainable fashion affordable for everyone. AdoreMe offers extended sizes across all of its products which is rare among many underwear brands.
It also developed the AdoreMe Impact Matrix, which helps customers understand each product’s impact on the environment.
The GAME program works in the same manner. It creates a sustainable supply chain that AdoreMe can collaborate with trusted suppliers to achieve their goals.
AdoreMe makes it easy to test out new products through its personal Elite Box.
To find out what customers like, they take a quiz and then pay $20. This covers shipping, handling and styling costs. Customers can then try the products at home and keep what they like, while the rest can be returned for free.
This is a great direct-to-consumer example that focuses on customer satisfaction.
AdoreMe offers a loyalty program that rewards customers who return with discounts, exclusive sales, and free shipping.
Estrid, a Swedish direct to consumer company, was founded to eliminate “bad shaves”.
The affordable starter kit includes a steel handle in a variety of colors, a wall mount, and two razor blades.
Estrid was concerned about affordability and wanted to avoid discriminatory pricing.
Estrid’s flexible subscription allows customers to cancel, pause, or change their mind about when new blades are needed. Estrid’s flexible subscription allows customers to control shipping. Estrid also compensates for climate change, reducing its environmental impact.
Estrid does not use animal byproducts for its razor strips. Instead, it uses natural, earth-friendly ingredients such as cocoa butter or aloe vera.
Estrid is committed to gender equality and donates 1% from all sales to Women For Women International. Estrid supports this non-profit that aids female survivors of war rebuilding their lives. This is a strong demonstration that Estrid is female-empowered.
Estrid, a DTC brand that focuses on one product, of high quality, and affordable, is a wonderful example of a DTC brand with a clear vision.
Many diets and subscriptions for healthy eating fail because it forces customers to eat what they want. Hungryroot is different. It believes “healthy” can look different for everyone. It helps customers find the right recipes.
It also has a recipe page that will give you an idea of what type of food it could be and how easy it would take to make it using minimal ingredients.
Hungryroot creates a grocery list that meets the needs of customers after they tell it. Customers save time and money by planning meals.
Hungryroot also wants customers to feel better about the impact they have on the environment. Hungryroot uses recyclable packaging and food packaging. It also reduces food waste in its supply chains. The DTC company donates excess food to local food banks if it has excess food.
It’s fun to relax on a brand new sofa, but putting it together yourself and following unclear instructions is not.
It doesn’t matter how many times you put them together. It can be difficult to move them around the way you want. Burrow, a DTC furniture manufacturer, doesn’t think so.
Customers will be able to buy furniture that is simple to assemble and durable. It has designed sofas that can be disassembled and reassembled to meet your specific needs at any time in your life.
Some of its products are available in multiple ways, so you can adjust the placement of modules and add other furniture pieces, such as side tables or ottomans.
This means that the 3-seater sofa can easily be increased in size if your family grows. This sofa is also made of stain-resistant fabric, so it will last no matter what you throw at it.
Quip, another DTC manufacturer, offers a simple and affordable solution for oral hygiene.
Quip is a tool that helps people overcome bad habits like not flossing enough, brushing too hard or replacing their toothbrush often enough.
It eliminates the middleman and sells directly to the customer. This allows it to communicate with dentists, hygienists, and students in order to develop valuable products.
Quip’s main product, an electric toothbrush, is a timed-sonic vibrating toothbrush that tells how long to brush. Customers can also benefit from a refill program that allows them to replace their brushes every 3 months.
Quip also offers innovative, practical products such as a reusable flossing machine and a portable gum dispenser.
Quip is a great example of how a direct to consumer company can invest in innovation, cutting out the middleman and focusing on customer needs.
7. Royal Essence
People feel more lonely and depressed as the effects of the pandemic continue to build.
It’s important that brands help customers care for their mental well-being. Royal Essence helps women improve their mental health through the use of scents and the element surprise.
The company makes scented candles, bath products, and diffusers from ethical, natural ingredients that are gentle on your skin.
Royal Essence products include a piece of sterling silver jewelry, which is not the case with regular bath products. Customers get a reward for taking the time to look after their mental health, and a beautiful gift to pamper themselves.
Customers can choose from over 600 different jewelry designs and gemstones, with an estimated value of $5000. Royal Essence features the winners of higher-priced jewelry prizes through reveal photos that prove their authenticity.
Final note: Each piece of jewelry is provided with a code that allows customers to check its value on Royal Essence’s website.
A direct-to-consumer business is a fun and unique way to approach the self-care market.
DTC companies can make a profit even in difficult times by creating products and services that are customer-focused.
A brand that focuses on creating a DTC strategy and provides a seamless purchasing experience can be a competitive advantage.
You can solve customer problems like Quip, or simplify the buying process like Bombas by incorporating functional features, charity causes, and a satisfaction guarantee.
You will ultimately improve the lives of your customers and your bottom line.
Sleeknote’s first article, 7 Direct-to Consumer Examples to Inspire Your Own, appeared first on Sleeknote.
By: Emil Kristensen
Title: 7 Direct-to-Consumer Examples to Inspire Your Own
Sourced From: sleeknote.com/blog/direct-to-consumer-examples
Published Date: Fri, 14 Jan 2022 10:06:57 +0000
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