You’ve probably been following our posts for the past few months and know the importance of a user-friendly experience. Also, you now know how to evaluate your current user experience and what ecommerce features can improve it. To complement the above information, there are some best practices that you can use to ensure your customers have an enjoyable, efficient, and effective experience. We will discuss the steps you can take in order to provide the best user experience.
1. Navigate intuitively
Even if you’re shopping online, no one likes to feel lost. You can make your customers feel as comfortable as possible by providing intuitive navigation. First, choose a template that has navigation menus at obvious locations if you are using it as a template. Take a look at the example template and observe where your eyes go. Then, see if it helps you locate the navigation. When you are actually creating your menu, keep it simple. This means that you should not have more navigation menus than necessary and that your selections should be clear and concise.
These are some other tips to help you navigate.
To avoid cluttering the top of your page, use a drop-down/ “mega menu”. Include sub-categories in their respective categories.
2. High-quality images of products are recommended
High-quality photos of your products are essential for the best UX. Images of high quality will show your products in the best and most accurate light. This is good for you as well as your customers. High-quality photos will show the product’s quality and give your customers a better idea of what they are buying. Low-quality photos can be likened to customers walking into a physical shop and looking through a dirty window. Although they may find the perfect pair of shades, they won’t be able tell what it is by what they see.
These are some other tips to help you create product images.
You can have more than one product shot for each product. Take product photos from different angles. Have a product photograph for each variation or color.
3. Include product videos
Your ecommerce site might not be able replicate the experience of your customers picking up a product and viewing it in person, but it can make it look close by embedding well-made product videos on your product pages. Product videos help bring the product to life. They give your customers additional information that they might not have found in the product information, and allow the customer to visualize what it would be like to own the product. You can also use them to improve your SEO rankings. Google and Bing both include video snippets within their search results, and many searchers are drawn to them.
These are some helpful tips for product videos
Make them short. Be consistent with your style
4. Make a clear call to action
Don’t leave the user to guess what next should be when you are ready to close the deal. Make it clear that you are calling for action, such as “Buy Now”, “Add to Cart,” and “Get a Quote.” Then make it easy to complete the action. Any purchasing incentives such as free shipping or bulk discounts, should be offered. Be clear about any fees and other factors that could cause people to abandon your order. Ensure that the checkout process is simple, secure, and easy to follow, right through to the confirmation email and thank you page.
These are additional tips to help you make calls-to-action.
To encourage shoppers to press them, make primary CTAs “buttons”. Limit one primary CTA per webpage. Use action-oriented language. Use contrasting colors to make CTAs standout
5. Make sure to have your contact information visible
One thing you can be sure of is that customers will want to share their thoughts with you, whether they are asking questions or making comments. While a dedicated “Contact Us” page is a good start, you can improve your UX. You can also create a “Contact Us” page and place your contact information in your footer so it is easy to find from any page. You can put your contact information wherever you like, provided it is visible and easily found.
These are some other tips to help you find contact information.
Display all information that is “table-stakes”, such as business address, phone number and email address. Make sure someone is available to answer customers’ questions by phone or email. Include business hours so customers can know when they can expect a reply.
It doesn’t need to be difficult to create a positive shopping experience. As long as these “rules of user experience” are followed, your ecommerce site will be worth more than just the homepage. You can improve your UX by studying other sites to learn what they do to create a great experience. Then, you can try to replicate those tactics in your store.
By: Volusion Staff
Title: Best Practices for Maintaining a Great Ecommerce User Experience (UX)
Sourced From: www.volusion.com/blog/best-practices-for-maintaining-a-great-ecommerce-user-experience-ux/
Published Date: Mon, 21 Mar 2022 15:05:00 GMT
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