Valentine’s Day… the day of love.
Or, better yet, the day to gift your partner, your BFF or your dog.
According to The National Retail Federation (NRF), the average American consumer expected to spend $164.76 last year on gifts, which amounts to $21.8 billion in Valentine’s Day spending.
There’s no reason to stop them this year.
These nine Valentine’s Day email templates will help you get started, whether you have a complete Valentine’s Day marketing strategy in place or are still working on your emails.
9 Best Valentine’s Day email examples
2. MAC Cosmetics
5. Estee Lauder
6. Man Crates
8. Poo Pourri
In an attempt to combat the slump after holidays, many e-commerce companies go all out on Valentine’s Day sales in an effort not only to increase revenue but also to boost profits.
It’s not always necessary to run a huge sale or offer big discounts to everyone. This is a great way for your email list to be engaged and to push them to visit your store.
Monki knows that a small discount can be persuasive.
Monki offers its subscribers 14 percent off all products, rather than offering a discount of 5 or 10 percent.
Monki’s email is as straightforward as its subject line.
The email introduces the one-day-only discount with a friendly headline: From us, to you. Because Monki’s customers are its forever crush.
The company doesn’t promote a huge sale or include lots of products in the email. Instead, it uses Valentine’s Day to show appreciation for its customers by offering a small discount.
Monki’s offer isn’t too crazy to be true. Monki reminds you at bottom of email that the company has a huge sale and that this is your last chance to buy that product.
If you aren’t convinced by the first call to actions (“save 14%”), then the second (“shop the last chance sale”) may be the right one for you.
2. MAC Cosmetics
This time of year is not uncommon for Valentine’s products and limited edition products.
You don’t have to make a heart-shaped version for each product in order to take advantage of this day. By curating products relevant to Valentine’s Day and promoting them via email, you can make Valentine’s Day work for your benefit.
This beauty giant uses Valentine’s-themed words such as “love”, “crush” in its subject copy so that readers are able to quickly associate the brand and this day.
Its email follows the exact same route.
Valentine’s Day is well represented in the overall color scheme, email design and copy. MAC includes a few products that are “full-of Valentine’s Day vibes” in the main portion of the email.
MAC creates products that have romantic colors and are supported by well-written product descriptions.
Customers can choose to associate red, pink, and white products with their love, and then package them in a romantic email. This is a simple win that almost any e-tailer could apply to their Valentine’s Day email designs with minimal effort.
Valentine’s Day, which falls on a commercial holiday, is not a public holiday. Many people shop online for the best Valentine’s Day gifts.
Gift guides that are well-designed and thoughtfully written can help you to sell more products and help shoppers who are overwhelmed find amazing gift ideas.
This is what Snowe set out to achieve with its most recent email campaign.
Snowe is a home-essentials company that specializes in Valentine’s Day gifts.
The company’s gift email guide helps subscribers to find the perfect gifts for their homebody based on their interests.
It is easy for shoppers to scan through the email and make a purchase by categorizing gift ideas. Product images can also help speed up the decision-making process.
This email from Snowe is a great example of how to create a Valentine’s Day gift guide with minimal effort. Don’t overwhelm your shoppers with too many random items.
Brooklinen approaches gift guides from a different angle than Snowe.
The brand promises that it will solve all of your gift-buying problems in one email.
You will see the single image in the email. This is a gift guide chart that can help you choose the perfect gift for the right person.
Brooklinen’s message to customers is simple: No matter who they are, the e-tailer can find the perfect gift. The brand transforms negative situations into positive ones, which I love. Gift yourself, even if you don’t have the budget or “they don’t love you back.”
The email is a reminder that Valentine’s Day doesn’t just revolve around romantic love and gifting partners. It also puts a smile onto your face. Brooklinen has a clever idea at the bottom of the email
Brooklinen recommends that you purchase an e-gift certificate for loved ones if you are unsure of what to get or pressed for time. This is a great way to increase gift card sales by adding it to any seasonal email.
5. Estee Lauder
Brooklinen uses a subtler approach to marketing its gift cards. Estee Lauder devotes an entire email to the promotion of them.
Why? It’s Valentine’s Day and gift cards are the best friend of last-minute shoppers.
The beauty company offers a compelling argument, and not stressing out gift-shoppers last minute.
Although gift cards may seem impersonal, Estee Lauder’s logic holds firm: Give them a gift that they choose. There is no need to exchange.
Estee Lauder’s email explains why e-gift certificates make great gifts with just three days to Valentine’s Day. This is a great gift idea that has zero risk and your recipient will love what you give them.
Estee Lauder addresses the negative reputation of gift cards with its Valentine’s Day email. It’s a copywriting angle that you can easily duplicate while driving last-minute sales in your store.
6. Man Crates
While being subtle and not salesy is a nice trait, sometimes you need to be more urgent to secure those last-minute orders.
This is fine as long as you are good-tasting, like Man Crates.
This is not a marketing tactic or wordplay. It’s just a simple subject line letting you know that Valentine’s Day shipping will soon be closed.
Man Crates knows that you don’t have a lot of time so they are being truthful with you. This is what you will see when you open your email.
This email contains lighthearted imagery and is written in Man Crates’ trademark tone of voice.
It reads like a friend is gently reminding you to stop procrastinating, and that gift shopping is nearly over. Man Crates has you covered.
Man Crates uses a humorous approach to its Valentine’s Day email, unlike many other brands that make you feel guilty or push you with fake urgency.
Humor can be used to emphasize the time crunch in your brand if it is like Man Crates.
Valentine’s Day may not be for everyone or every brand. Perhaps your products aren’t about gift ideas, or perhaps your brand is bold and challenging clichés.
Follow DavidsTea’s lead and reclaim Valentine’s Day. Invite your customers to do it.
DavidsTea isn’t about you and how you deserve nice gifts. It’s about you and what you deserve.
You are left wondering what tea company can do to your feelings of love when you have such a lovely subject line. This is how the email looks:
DavidsTea almost makes a statement against Valentine’s Day in this ad. The brand doesn’t care if you are single or not. It asks you to show the same.
Valentine’s Day does not have to be about loving your partner. DavidsTea encourages that you make Valentine’s Day all about you, by purchasing its products. You will also discover that the “l o vi e” in the subject line is actually an acronym which stands for the company’s products.
This is a unique angle that you can use to make your Valentine’s Day emails stand out from other brands. This could be especially useful if your niche is self-care or you don’t sell traditional giftable products.
8. Poo Pourri
It’s almost never too late if you find the right angle to make a special day work for you.
Poo Pourri jumps on the self-love train with its emails, but only after Valentine’s Day.
Sent February 15, Poo Pourri sends an email asking if you received the Valentine’s gifts that you were looking forward to. You open the email immediately after reading the subject line.
Poo Pourri, like DavidsTea makes this day about self-love. It invites you “treat yourself” regardless of whether you received any gifts the day prior.
Poo Pourri knows that the start of each year can be difficult. There are unfulfilled resolutions, half-hearted habits and a lot more. So we ask you to take a moment and reflect on yourself. The $5 discount will make it easier.
Remember that Poo Pourri is primarily a manufacturer of toilet sprays. The brand can still leverage Valentine’s Day to increase product sales by using a creative angle. It worked for Poo Pourri. It can work for you, too.
Valentine’s Day emails don’t have to be all about gifts or sales.
Brandless is the right choice if you don’t have any marketing plans for this event, but still want the opportunity to make a difference.
It looks almost like every other marketing email that has been sent these past weeks at first glance. Although the subject line is in keeping with Valentine’s theme of the email, it’s not typical.
The company doesn’t talk about self-care or romantic love, but rather focuses on the love that it receives from its customers. The email also includes Brandless’s most recent media mentions and a few testimonials from customers.
The screenshots of the article (including logos from media companies) and reviews (including customer social handles) are genuine and credible.
This is a great social proof email that Brandless can use to fit into Valentine’s Day. This email isn’t about pushing products or hard selling. The company believes that this day is all about sharing love.
Valentine’s Day is the perfect opportunity to express your love for your brand if you’ve been collecting feedback on your website or on external platforms such as Trustpilot.
Although you may not be able to break the sales record, this will help your subscribers get the idea of purchasing your products.
These nine creative examples will inspire you to send out your Valentine’s Day emails, no matter if you’re going all-in or taking it easy.
Some ideas may not work for every brand. Find the ones that resonate with you and start to test them this year. These ideas will help you build your email list, show social proof, increase sales, and more.
Sleeknote’s first post, 9 Best Valentine’s Day email examples we’ve seen appeared first on Sleeknote
By: Seray Keskin
Title: 9 of the Best Valentine’s Day Email Examples We’ve Seen
Sourced From: sleeknote.com/blog/valentines-day-email-examples
Published Date: Fri, 21 Jan 2022 10:41:24 +0000
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