You have launched your business venture with the goal of growing it quickly. Now you need to figure out how to get customers.
The internet is now a global village and customers can use it to search for information about products or services. According to a study, 80% of business decision makers prefer articles from a company’s site over advertisements.
Inbound marketing has become a vital business strategy.
Additionally, traditional marketing can be expensive and is the only way for startups to compete with larger firms with deep pockets.
Is that interesting?
We will be sharing 7 inbound marketing strategies that startups should use.
What’s Inbound Marketing?
Inbound marketing is a strategic strategy that involves creating valuable content to attract target customers and build long-term relationships.
Your audience is looking for solutions and it is up to you to adapt your content to fit their needs at each stage of the buying process.
These content could be blog posts, ebooks, webinars or social media posts.
It’s about creativity and connecting with your audience to solve their problems.
Inbound marketing: How does it work?
It is based on delivering targeted messages and experiences that customers desire to hear. This is supported by behavioral data and customer preferences.
Instead of pushing for potential customers to pay you a lot of money, use content to attract them. Let them know that you care about their problems and help them to find solutions in your business.
Inbound marketing is a way to build trust with customers and connect with them.
Let’s now understand inbound marketing strategy and how it works for startups.
7 Steps to Creating a Stellar Inbound Marketing Strategy For Startups
Step 1 – Plan
Planning is like building a foundation for your inbound marketing. These are the things you need to do:
Understanding your needs
Understanding your current needs is key to understanding where your startup is at the moment and where you want it to go. Next, think about the best way to get it closed.
Set a goal
Inbound marketing is about attracting customers who are interested in your products or services. This will help you make it a priority and to work towards it.
Find your ideal customer
If you target the wrong audience, you will miss the mark. Targeting the wrong audience will not only waste time and resources but also cause you to lose interest from those who are interested in your products. You can identify your ideal customer by keeping an eye on your competitors via search engines and social media. Interviews are also a good way to do this.
Choose content that works
Some content is not right for every target audience. A blog post that focuses on videos will not attract a video-oriented audience. It is a waste of time, and it won’t move your needle.
Step 2 – Create
This stage is where you create the content that will appeal to your ideal audience, convert them into leads, and position yourself as an authority in your industry.
Let’s take a look at the content you can create.
A website is essential for startups that want to use inbound marketing. You can also create blog posts with it.
Review your content strategy and choose a topic that appeals to your target audience. Create a blog post, and then publish it. This can be done by your in-house writer or a freelancer.
Write your video script. Then use your camera to capture the footage. Finally, edit it with any of our video editing tools. Any of the Canva pre-made templates can be used.
This content can be used with blog posts and they can be exchanged for emails from your audience. To create your e-book, use programs such as Google Docs or Microsoft Word. Once it is complete, convert it into PDF. It can be downloaded by your audience at any time.
It doesn’t take long to create a webinar. Create your slides and upload them to your webinar hosting site. Invite your audience to sign up and take part in the webinar. You can watch the replay online or in person for those who missed it.
Podcasts are popular with listeners who enjoy listening to music. Choose a podcast host service and get your podcast equipment. Record an episode and then let your audience know.
Step 3 – Distribute
Here is the heart of the work.
What good is valuable content if it doesn’t reach the people who need it?
It is a complete waste!
Start distributing content to your ideal customers by identifying the channels.
Use search engines such as Google, Bing and Pinterest to distribute blog posts. Optimize your content for better search results.
For video content, you can use YouTube, Facebook and TikTok. These channels attract a lot of people who are interested in videos that help solve problems.
Instagram actually has a higher rate of video engagement. It requires many followers but that shouldn’t be a problem. Socialtradia can help you create Instagram accounts that are ethically constructed and have large followers.
Quora and LinkedIn are good for the distribution podcasts , webinars and e-books, since their audience engages in discussions that will help them grow their career.
There are many tools available to help you distribute content.
Pro Tip Feeling anxious about managing social media content distribution SocialPilot can automate this entire process.
SocialPilot allows you to manage multiple social media accounts for multiple clients. You can focus on creating more content by automating social media posts.
Step 4 – Capture
To convert leads, you must distribute your content aggressively. This doesn’t happen by accident. A process is essential. Make your call to action button compelling. This works well for blog posts.
A blog post that is informative can include a call-to-action at the end, which could be used to collect emails.
You must offer something in return, so an e-book, checklist or template is available for free.
This is an example of a CTA Banner that we used in our blog.
Landing pages are a great way to capture leads. It can be used to collect leads towards the end of your webinar. Participants can visit the landing page to download a guide that summarizes the whole webinar.
A landing page will be visited by users who find your content valuable. It can be shared on Facebook, Twitter and LinkedIn, as well as added to your Instagram bio.
Step 5 – Analyze
Analyze the leads as soon as they start coming in to find out what is working.
Pay attention to the content and distribution channels in order to determine which leads. Look for content that is relevant and has compelling headlines. Also, look out for offers that convert leads to leads.
Socialpilot allows you to analyse the content that you share on social media. It provides detailed insight on each content you share.
Let’s say Facebook. The post engagement, total reach, post clicks and other metrics will be displayed for each content.
Step 6 – Cultivate
You must water the leads that you generate in order for them to stay green. Your goal is to establish credibility and trust, and remove any doubts a target customer may have about your brand.
This is not something you need to worry about. You already have them on your email list. To automate your lead nurturing, use email campaigns and workflows. You can provide them with information that informs and enlightens about your brand, products, and services and how they can solve their problem.
Start by sending a welcome email to remind them why they signed up for your email list. Then follow up with content that makes them feel welcome and secure.
Avoid bombarding your audience with emails. You don’t need to be pushy or annoying. Follow a specific sequence.
Step 7 – Convert
This is where you can separate the wheat and the chaff, and concentrate on converting quality leads into sales.
First, analyze your lead score and segment them. Because they will be paying for your products or services, you should concentrate on the people with high lead scores.
Personalize your communications to meet their needs. Describe what your customers can gain by using your products and services that your competitors do not offer.
Provide product FAQs and offer limited-offer discounts to encourage them to take action in order not to miss. All other sales strategies that will ensure a qualified lead are considered should be discussed.
Inbound marketing strategies are only effective if you know the steps and how they link in a flywheel. You will make the horse a priority over the cart.
The 7 steps have been shown to you – plan and create, distribute, capture analyze, cultivate, cultivate, and convert. You can implement them to make your content more valuable and less expensive.
SocialPilot’s first post, The 7-Step Inbound Marketing Strategy to Help Startups Grow Faster, appeared first on SocialPilot.
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