Positive change is a hallmark of the New Year. There’s something magical about this “new” aspect that inspires us to be better versions of ourselves. Setting realistic New Year’s Resolutions requires that you set goals that are both challenging and achievable without making it feel overwhelming.
It is not difficult to set goals for your business ventures. A solid SEO strategy is essential to ensure that your ecommerce business is found online by customers. Here are eight easy SEO resolutions to get your SEO strategy moving in the new year.
1. Increase your SEO knowledge.
Understanding SEO basics is the first step to a successful online shop in the new year. Although SEO techniques have now become standard rules that websites can use to improve their visibility on the internet, many websites still don’t know the basics. While this may have been acceptable in the past it is no longer possible to compete on the web. You can make significant improvements to your site’s performance by simply using basic SEO techniques.
You don’t have to be an expert to learn new techniques. Volusion has a range of SEO-focused guides and webinars. The rest of our Ecommerce blog features many SEO and online marketing articles. Google has a Search Central section that provides helpful SEO resources to assist webmasters in understanding their quality guidelines and rules to engage in safe SEO. A Beginner’s Guide to SEO is also available.
2. Make sure your site is well-organized.
Your website’s organization will impact your search engine performance. Site visitors should find your website easy to navigate and it should be logical. Google will have more context clues from this site to help them understand your website’s focus, such as which products (and keywords) are most important to you store.
You can organize your site by visualizing it as a brick and mortar store. What items should have their own categories and subcategories? This will give you an idea of how to set up your product category hierarchy.
3. Spiders will find crawling easy on your site.
Search engines should find your site easily so that they only index the most important pages. This is crucial to any online store’s success. Here are some of the most important technical aspects you should be aware of:
Sitemap.xml allows search engines to find pages on your website by URL. This format is preferred by most search engines when there are many pages to be crawled or indexed. This sitemap should be submitted to Google and Bing. This is a guide to help search engines decide which pages they should show up in search results. You can also declare your xml sitemap within the robots.txt to allow search engines to locate it instantly upon crawling your website. 301 redirects: Properly 301 redirect URLs can help you maintain your organic rankings by directing visitors who land on pages that are 404 pages to updated content or design pages. Forwarding URLs must be treated with care. For more information, see our blog post about 301 redirects.
4. Acquire more search result real estate.
You can do a Google search to find terms your site ranks for or terms you want to rank for. Then, you can compare your results with this useful SERP infographic by Brafton. This will help you to understand where there are opportunities for more exposure and real estate in Google. This will allow you to decide which content pieces are worth your time in order to reach and engage your audience.
You want to be visible in as many places as possible on the page. Optimized product videos, PPC advertising, local SEO and shopping feeds could all be of benefit to your store. Although channels like Shopping Feeds and PPC are paid, they can drive valuable traffic that can improve organic performance.
5. Optimize keywords to reach a particular audience
Many store owners rush to get as much organic traffic as they can. This makes it difficult or expensive for their keywords to rank. This problem can be solved by defining a target market, and then focusing keywords on your target audience. Here are some quick tips:
Get a deep understanding of your industry and market. Focusing on an untapped market segment, a new market or market within a specific geographic area is a good idea. After you have defined your market, focus on what your audience thinks and reads. Instead of targeting general terms like “women’s dresses”, you might instead target more specific and market-appropriate keywords like “boho style dresses” or “vintage dresses.” These phrases are more precise and more relevant to your target market and frame the product within the context and language of that market. These phrases are also less competitive and more down the buying funnel. This means they will convert better.
6. Publishing relevant and optimized content is a good idea.
You can create amazing content ideas by getting to know your audience. When creating content for your audience, you should ensure that it is useful and relevant. It should be relevant to them. Google will be more likely to consider your content relevant for keywords if it is viewed for longer periods of time and there are fewer alternatives. This will allow you to rank higher for the keywords.
7. You can increase engagement by building a fan base.
Search engines will see that your content has a lot of engagement and increase its ranking. While engaging content is a good thing, building a following that will continue to check out your content and engage with it is even better. These are some ideas to attract fans and followers.
Blogs: Create a blog about the products that you sell if you don’t have one. You could create regular content about dog health, dog fashion and fun toys if you are a specialist in dog supplies. This will help you build a loyal following of dog lovers. To get high engagement, ask your readers questions and encourage discussion through the comments section. You can also get to know other dog lover bloggers by asking about their advertising guidelines and content promotion options. It’s easy to find these blogs by using a Google search or search operator like this: Google search for dog lovers inurl.blog. You can also modify the keyword “dog lovers” to add your keyword. Forums: Join forums but not spam. Forum owners will ban you from their forums if you make shameless plugs. Instead, contact forum owners to learn how they deal with promoted content and create a partnership that benefits both of you. You could use our dog example to find these forums by simply typing inurl:forum/dog lovers (or you can replace “dog lovers” with your keyword). Social media: Learn about the success stories of your local social media users. Find out what content is shared most often and create your own unique versions. Many social media platforms offer excellent advertising options for those just starting out, or those looking to grow their fan base. Email list: Reach out and build relationships with your existing contacts to help you gain new customers and fans. Let them know about your presence on social media and the content strategy you have for your blog.
8. Eliminate duplicate content.
Search engines won’t tolerate duplicate content so make sure to ensure that no duplicate content appears on any page. Make sure that every landing page has a title tag and a meta description. Also, ensure that the website URL and any on-page copy are unique to that page. You should not use a manufacturer’s product description for your website. There’s a good possibility that other retailers will do the same. Therefore, you’ll need to rewrite these descriptions in order to have original content.
These are just a handful of SEO “solutions” you can easily implement to increase your ecommerce store’s online presence. Start now and you will be rewarded next year when you reflect on everything you have learned and accomplished.
Are you looking for SEO experts who can do the job for you? GrowWithStudio’s experienced SEO Strategists are experts in ecommerce and available to assist you in getting your online business on track.
By: Volusion Staff
Title: 8 SEO Resolutions to Make for the New Year
Sourced From: www.volusion.com/blog/seo-resolutions-to-make-for-the-new-year/
Published Date: Mon, 10 Jan 2022 16:05:00 GMT