You might be a busy marketer who is limited in time and wonder if you should spend more time writing copy or designing the landing page visually. It can be difficult to design a landing page. It can be difficult if this is not your field of expertise. Because design is a key factor in landing page performance, many marketers struggle for hours, days or even weeks. Design is important, but … [Read more...]

Your company's success depends on your sales productivity. The measure of a sales team's productivity is how they meet the needs of customers, reach their goals and achieve the desired outcome. This article will discuss the best strategies for increasing sales productivity within an organization. What is sales productivity? Sales productivity simply refers to the amount of products you … [Read more...]

30-second summary: The digital marketing industry has been dominated by discussions about privacy and cookie modifications. How will third-party cookies be removed and new privacy regulations affect paid search? Here's what search marketers should expect and how they can prepare Targeting, measurement, optimization, and optimization are all based on the ability … [Read more...]

Digitalization is a key factor in any brand's growth. Engaging digital interactions with your clients are essential. This requires a well-planned digital marketing plan. A strategy that produces results can only be achieved if you have someone who is an expert in digital marketing and knows how to call shots from the top. You need to find a digital marketing manager with the creative and … [Read more...]

A company's social media presence is an important marketing strategy to reach more customers. Your company's social media pages allow people to get to know you better and help build your online brand. We know many small business owners who love managing their social media accounts and are happy to do so. However, some people find it more beneficial to hire a social media manager to help them save … [Read more...]

Anybody can send an email. Can you send an email that does what you want? Email marketing is all about creating conversions . These are the actions that you want your subscribers to take. These conversions are a reflection of your ability to grab subscribers' attention. They'll leave your email if you don't grab their attention with your emails. How can you know how effective you are at … [Read more...]

No matter what industry you are in, it is essential to find and nurture the right leads. It is what will make the difference between converting prospects into loyal, paying customers or wasting your time on unqualified people. It makes sense to focus your attention on lead management and optimize it at each stage. Research shows that automating the lead management process can boost sales … [Read more...]

30-second summary: Advertisers have the option to pro-long their budgets in periods of high competition for zero click search. Brands have the opportunity to cash in on zero click search results for organic elements of their overall search strategy, which can help them gain visibility and convert more customers. Barilla Group's global search marketing manager Nitin … [Read more...]

Social media is a safe haven for marketing and branding. Why not? Over 50% of the population uses social media and more people are joining every second. A recent Hubspot poll found that 79% of respondents purchased after viewing a paid advertisement via social media . This isn’t a random thing. It is the consistent efforts these brands make to be active on social media that … [Read more...]

Furniture is an integral part of our daily lives. Furniture is a way of life. However, we often fail to realize how much it has on the environment. Phantila Phataraprasit was a keen student of sustainability and wanted to create a brand that she could be proud to support. She co-founded Sabai Design, which is a sustainable furniture company. This episode features insights from Buffer’s … [Read more...]