30-second summary: 2022 witnessed nine confirmed updates (including two core upgrades), five unconfirmed instances of volatility in page rankings and one data outage that created chaos for 48 hours The May core update was a huge success for video and commerce sites, but not so much for news and reference sites, particularly those that aren't industry-specific. This … [Read more...]

Marketing can be expensive. It is expensive. Nobody knows this better than you, a small-business owner who has passion, hard work and a limited budget. You've probably asked yourself this question many times: Is it really necessary for me to spend so much money marketing my business? Marketing is essential to bring your business to the forefront and connect with your target market. … [Read more...]

[TAG0] Email is one of most effective ways to connect with your audience and build your brand's reputation. Statisticians show that over 4 billion people use email at least once a day. This is a staggering number. This is just the beginning. Research shows that email marketing has a 4,200% return on investment. Every dollar spent by a business generates 42 dollars of revenue. These numbers do … [Read more...]

src="https://buffer.com/resources/content/images/2022/12/jan-padilla-SQYeNwwCYZ4-unsplash.jpg" alt="Why and How We Close Buffer For The Last Week Of The Year"> For the seven years I have been with Buffer, it has been a blessing that we have closed for the final week of each year. This was started at the end 2016 and has been maintained every year. It's a time to take a break and recharge by … [Read more...]

Google, synonymous with online searches is the most popular site for anyone looking to find anything. Google currently has a 92.47% market share, which makes its top search page positions valuable for businesses from all industries. Many companies already focus on SEO strategies to promote their sites, but there are still a few ways to get the word out on Google about your business. Google My … [Read more...]

This blog is worth listening to Social media marketing has become the norm with more than 4 billion active users. No matter what niche they are in, businesses are constantly improving their social media marketing strategy to drive quality traffic and customer engagement. But, is social media enough? It is not! Marketers need to scale quickly and get mass visibility in a tough … [Read more...]

[TAG0] Ever wonder how to write content that drives more traffic, leads, engagement and site traffic? Inbound marketing is built on high-quality content creation. You should dedicate a lot of time to creating high-quality content that will improve your search rankings and increase your conversions. Writing is a skill that takes time to master. This guide will help you find the right … [Read more...]

YouTube is the best place to find video content. It is second after Google in terms of website visits. YouTube isn't just viewed by nearly everyone, but it's also used by marketers from all walks of life to promote their brands to a wide audience. One question that every marketer is always concerned with is how to increase traction on their channel. Quality content is the key to a … [Read more...]

This is something we all know : Linkedin has unrivalled networking capabilities when it comes creating new B2B marketing opportunities. A Linkedin survey revealed that LinkedIn was the most effective channel to drive high-quality leads for 40% of B2B marketers. It also has 2x more conversion rates than other channels. Everyone wants a piece. It's becoming more difficult to get views on your … [Read more...]

You want to make sure that your marketing strategies are effective to increase sales and profits as a marketer, or business owner. There are many marketing strategies that you can use. Social media is one of the most powerful marketing tools in today's digital age. Facebook is the leader in social media because it has the largest number of users. This makes it easier to reach a larger … [Read more...]