Marketing automation makes it easier to generate leads, build customer relationships, and drive conversions. It is the foundation of any efficient and lean marketing department. This frees up time and resources for repetitive tasks that are essential to campaign success. Marketing automation software can be used to improve customer experience and target customers with different needs. Are … [Read more...]

Recently, there has been some concern that blogging may be dying. HubSpot, a blogging brand that is renowned for its expertise, found that 40% of respondents reported not reading blogs at any point in their research. Yikes! Is this a sign that we are losing the core component of our content marketing strategies, blogging? Are blogging and content marketing strategies going extinct? Let me … [Read more...]

There are hundreds of free ecommerce templates available. It's easy for you to find the right template that fits your needs and matches your brand. Customization is the key to creating an unforgettable shopping experience. We'll show you four ways to make your template stand out, from color schemes to page headings and checkout buttons. 1. Upload your logo to the header This is the easiest … [Read more...]

Improbably, I have launched a creator crypto token. It has been a bit of a mess in the early going, but now that I’m sorting things out, I thought it is time to report on what I’m learning from this unique experience. Are the creator economies of Web3 our future? I don’t know. But here’s a bit of what I have learned so far … (and if you make it to the end of the post, you can find a way to get … [Read more...]

What is the number one goal of content marketers? You're not the only one who would say organic traffic growth is the most important goal for content marketers. It's incorrect. It is incorrect. Content can influence consumer behavior and drive more traffic to your website than you might expect. This converts traffic into leads, conversions, and sales that can be used to build brand … [Read more...]

There are many important things to consider when building your ecommerce business, from what products you will offer to how your ecommerce site will look. Most of these decisions are fun and interesting; however, some logistical details can fall on the less-interesting side of business ownership. Choosing a shipping carrier may fall into this category for you, but avoid the temptation to rush … [Read more...]

One of the biggest questions I hear from clients who are just starting their journey with content marketing and those who want me to help create an effective content marketing strategy for them is, “Where do you find the time?” The simple answer is that everything you do with content marketing doesn’t have to be a manual process or done by you and your team. Maybe when we use the term “automated … [Read more...]

Social media can creep up on you. I was talking to a friend the other day who has blogged for many years. Then a friend asked him to start a podcast. He had always wanted to try this and so he committed to a weekly show, although it wasn’t directly related to his business. And oh yes, he is also doing a YouTube channel to support a hobby. And he’s been spending many hours following conversations … [Read more...]

We love hearing stories about merchants' ecommerce experiences, so we are sharing them with you. Learn more about Raw Paws Pet Food's success with their online shop (via John Kosloskey Owner). What inspired you to open your online shop? We all want the best for our pets. Raw food is a great way of providing them with high-quality nutrition. Cats and dogs are naturally carnivores. We opened … [Read more...]

LinkedIn is the leader in B2B lead generation via social media. LinkedIn is the only social network that brings together as many professionals, executives, and business owners on one platform like it does. LinkedIn is the most popular social platform for professional networking, with over 810,000,000 active members. LinkedIn has a variety of marketing tools you can use to increase traffic to … [Read more...]