The beauty of creating a video marketing strategy is that it makes it easier for viewers to see the information you want to share. Why you need a video marketing strategy right now!
Video marketing is here to stay. 81% of marketers believe video marketing has directly increased their sales.
Videos are a key part of any social media marketing strategy, as 85% of Americans watch videos on all their devices.
Smart businesses are looking for innovative ways to increase their reach via social media. A video marketing strategy can be a powerful tool to connect with consumers.
Facebook announced in early 2017 that videos that have been viewed longer will be given a higher ranking in the News Feed.
Reels is a short-form video feature that Instagram recently launched to meet the growing demand for video content. There are also many applications that target video content.
Phew!! This looks like there is serious competition in the social video marketing scenario.
Video Marketing has a key advantage: tell a compelling story to market your products. This will engage the audience and leave them wondering “What’s next?”
Then, they create a whole series to keep them interested.
Have you taken the first steps to leverage the power of video marketing for your brand? Let’s look at some video marketing tips that can be effective.
Interesting read: YouTube Video Marketing Success Strategies
Table of Content
- Understanding the purpose of the video
- Decide the “theme” of your video
- Who will create your video content?
- For the impossible, reach out
- How and where to promote videos
- Optimization – To make the most of your video marketing plan
- SocialPilot allows you to schedule and publish videos.
1. Understanding the purpose of the video
It’s easy to get a video done these days with the many excellent tools and cameras available.
Do you know the purpose behind a video marketing strategy. While the purpose is to achieve a high ROI, it is important to keep a balanced approach and not get too excited about yourself.
This is the most popular Google ad. It is funny, sentimental, and cute.
These are just a few of the things that you need to look into to make your video content marketing a success.
- What type of content are we going to make? Educational or entertaining, realistic, or hypothetical.
- Who is your target audience? Use social media analytics tools to understand the demographics, preferences, and age groups of your audience.
- Of course, the budget!
- Learn what attracts your audience most and why they will share the video.
- Your content should be interesting, informative, and entertaining.
2. Decide the “theme” of your video
High quality content has been and will remain omnipotent …..only when it reaches the right audience. After you have identified the target audience for your video marketing strategy, you can begin to work on the theme and content.
The following are some of the main themes companies use when developing a video marketing strategy:
- How-to videos
- DIY videos
- Discussions and talks with leaders
- Testimonials from customers
- Culture and policies of companies
- Tutorials for help and support
- Webinars (recorded).
Your show-stopper could be the right theme selection. This is the chatbooks commercial. It features the chatbooks app as subtle humor and funny motherhood stories.
3. Who will create your video content?
You can either develop a video in-house, or outsource it . This involves evaluating your resources, budget, audience, and time.
Talented vloggers and video content producers are plentiful and can create amazing video content for YouTube and Vine. You can even script your video yourself if you have the right video tools.
Many people are now switching to digital marketing, realizing the power of video content. This is becoming more popular, especially in remote work. People are increasingly relying upon video conferences. To make communication easier and more efficient, some even opt for video chat app design.
America was shocked by the “Dollar shaving club” video. The secret – A delightful user experience has been created by the content creation team.
4. For the impossible, reach out
It seems impossible?
The viewers were eager to see the next episode of Old Spice’s video. A video that viewers enjoy will be shared, liked, and connected to by them. Videos should be interactive with a touch personalization.
Add to your call to action strategy, such as a coupon code or a discount offer , that encourages the viewer to share and mention your video.
Sometimes the audience enjoys the video, but doesn’t gain anything by watching it. So they don’t bother to share it.
A How to video is also a good option, as long as it is useful and informative for the user. Videos that are short in length can be used to communicate with users quickly. There are apps that can reduce videos to 10 seconds or less and you can share them on Twitter or Instagram.
It will be fascinating. You can trust me.
You can find platforms that are affordable and have quick turnaround times. All you need to do to market and promote your videos is use the best social media marketing tools.
5. How and where to promote videos
After you’ve completed the task of creating the video, it must be uploaded to the right places. 64% customers are more likely than others to purchase a product if they can see the corresponding video.
An efficient social media analytics tool can help you analyze important factors before you promote your video. These tools allow you to track your audience growth, demographics, and any other details of your followers and fans.
These statistics will help you to plan and discuss how and where to promote videos. Youtube and Facebook are great marketing tools that can help you maximize your reach to customers.
You can either have a whole section of videos on your site or you can start by adding videos to your blog posts.
Pay-per-click advertising can be done on Facebook and YouTube, which have lower CPMs than other social media channels and private blogs.
Virgin holidays does not make videos for advertising campaigns.
Instead, they capture videos in real-time and upload them to multiple social media channels to give users a’real’ feel of the location.
These videos capture so many different places around the world that users are temporarily transported to new destinations. The ad gives the viewer a glimpse into the destinations and makes him feel the “change” of taking a vacation.
6. Optimization – To make the most of your video marketing plan
You have a great video content ready and uploaded it to multiple platforms.
Well, no. This is just the beginning of your marketing strategy.
Video content that is scheduled at the right time can help increase visibility and reach. Facebook live videos, which are not only available on YouTube, have become a popular tool for video marketing. Here are some tips to help you with your video marketing
- With the help of any one of these social media publishing tools, you can maintain a consistent publishing schedule.
- Instead of focusing on the advert, use the video as a medium to teach, communicate, and interact.
- Make use of user-generated-content to pitch your sales volume. You will not only get a better response, but you will also build your network of trusted followers.
- Include Facebook live videos into your video marketing strategy.
- Videos must convey the message clearly even if sound is not available.
- You can track metrics such as the attention span, click rates, best posting times, content leads, and click-rates of your videos.
- To make your videos rank higher in search engines, use relevant keywords in the title and tags.
- You can also use micro-video sharing websites like Snapchat, Instagram, Dubsmash and other apps specifically designed for smartphones, aside from the big names.
Interesting read: 100+ Surprisingly Important Video Marketing Statistics You Must Know by 2022
Scheduling, Publishing and Video Editing through SocialPilot
The most important and possibly the most overlooked strategy is to consistently post on your platform. Once you have uploaded your videos, whether as a creator or business, the next step is publishing them on the right platform, at the best time for your target audience.
Marketers should refrain from sharing their videos on Youtube and upload them on other platforms. Most social media platforms encourage native video because they don’t want to lose visitors to their site.
It can be difficult to upload videos regularly and plan for them. Social media automation tools like SocialPilot are great for this.
SocialPilot allows you to post native videos on Facebook, LinkedIn, Twitter, and Group pages from one dashboard. You can schedule videos on YouTube, the largest video platform. Get started now.
Start your trial to learn more about scheduling videos with SocialPilot.
When are you going to start creating your next video? You are ready to embrace the video revolution that is sweeping social media platforms. Get started recording videos.
To support my assertion, here is an example of Usher’s “Don’t look away”.
A video that touches the heart of an audience will be shared and viewed over and over by them. Your videos can be a powerful marketing tool for your brand if they are creative and planned correctly.
Video marketing can be especially useful for small businesses and startups who want to quickly get noticed and establish their brand identity.
Once you have created a wonderful piece of work, please feel free to share it on multiple media platforms to the right people at the right time.
Video marketing campaigns can be successful if they are shared and appreciated if it has potential.
SocialPilot’s first article, 6 Amazing Tips for Developing a Video Marketing Strategy For Your Brand, appeared first on SocialPilot.
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