Over the past few weeks, I’ve been reading a lot about persuasion. And this is what you probably already know — It’s nearly impossible to convince people of what they don’t want to believe! Decades of work in psychology attest to this truth, as does most everything in our politics and most of our everyday experience. Think of your own conversations with your family or your colleagues. How often … [Read more...]

Ten years ago, the role of content market manager was not even known. However, it is one of the fastest-growing marketing roles and one that companies of all sizes are seeking to fill. It can look very different depending on what company you work for. It is why job descriptions for content marketing managers are so important. According to Indeed, more than half of job seekers believe that … [Read more...]

Without brand awareness, you have no leads. Without leads, your company will struggle to grow. Getting your name out there and building your reputation are multifaceted problems with a wide variety of solutions. ONE of those solutions is publishing consistent, strategy-driven content to your website. That’s what we do for ourselves and our clients. But what if we told you that you could activate a … [Read more...]

Today's e-commerce customer journey can be quite complex. Shoppers expect high-quality customer service from companies, as there are many touchpoints that they might come in contact with your brand. You have to ensure that it is a seamless experience, remain consistent on all platforms, and make sales through different channels. E-commerce tools are a great way to help you navigate the … [Read more...]

Ask any "civilian" about what they do all day: They drink flat whites, dress like hipsters and come up with crazy campaign ideas. We know that reality is quite different. Non-marketers might think that we spend as much time being "creative" than we do. PHD surveyed 1,721 senior brand marketers worldwide and found that marketers spend 57% more time reporting than they did a decade ago. Tasks … [Read more...]

Online forms have been getting a bad reputation lately. But, truthfully, they are still the best way to collect user data and create premium content. Every website uses forms in some way. Form design is crucial because it can be the difference between generating new sales leads and making visitors bounce. Interstitial forms asking for personal information can frustrate prospects who visit … [Read more...]

Like millions around the world, I can’t take my eyes off the news coming out of Ukraine. As I write this, the developments are heart-breaking and infuriating, but whatever hope is coming out of the war is being delivered by social media. At the heart of this crisis, we are witnessing the most important and positive social media story in 10 years. The first global star turn for social media was the … [Read more...]

Marketing has been complex, but it was never easy. The way businesses and consumers interact with each other has changed dramatically thanks to modern technology. Social media platforms and smartphones enable customers and brands to communicate more than ever. Furthermore, technology has revolutionized marketing strategies by turning every decision data-driven. All of these changes have made it … [Read more...]

Each year, Semruush publishes their state of content market report. After downloading the copy, I was happy to report that content marketing is strong. A proof point is that 47% of companies intend to increase their content team by 2022. The main point is that it serves as the foundation of our firm's existence. The report states that the key to a successful content marketing program is to … [Read more...]

Being the most disruptive kid in class was bad when you were a child. We never imagined that years later, we would all be striving to be the most disruptive child on the block. Digitally native vertical brands (DNVBs), are among the most innovative, disruptive and rapidly-growing businesses in the world. They grow at a rate that is three times higher than other e-commerce companies. … [Read more...]