You are missing the opportunity to increase your revenue by not telling your brand's story effectively. A strong brand narrative can increase the value of your product or service by more than 200%. What is the importance of the story? It's what makes your brand unique. It's the captivating copy, well-crafted Instagram posts, website design and compelling video that transform mashed peanuts to … [Read more...]

For reaching your marketing goals, forms are essential tools. HubSpot reports that 74% of marketers use web forms to generate leads. 49% of marketers say signup forms are the most effective lead generation tool. Forms are essential for converting website traffic into customers and subscribers, especially in e-commerce. On our blog, we've covered a lot about website forms and popups. In … [Read more...]

An ecommerce website is a virtual showroom that allows businesses to showcase their products in a digital world. This virtual showroom has the same effect on sales as brick and mortar shops. Customers feel more motivated to buy if they are presented in a clean and tidy environment. Conversely, if they are presented in a dingy environment, customers feel less inclined to shop elsewhere. Many … [Read more...]

Research shows that blogs posts should not exceed 1,000 words. The longer the post is, the better it will rank in Google searches. Blog articles shouldn't be longer than they are necessary. Some posts can be written in as little as 300 words. Many people also argue that it is impossible to read anything online that takes longer than a few minutes. However, online research is more complicated … [Read more...]

I used to live in Texas. They have a saying there: “Never ask a person about the size of their ranch.” Meaning, it’s impolite to compare material goods. We should respect people purely for who they are, not what they own or how much money they have, and that is a code I live by. Except for today. I was updating my spreadsheet tracking my book sales and realized that over 12 years, I’ve been making … [Read more...]

A handful of large players dominate the e-commerce market. Based on gross merchandise volume only 13 companies represented three-fifths the global ecommerce market in 2020. This leaves millions of smaller etailers with the opportunity to take over the remaining 39%. The "little guys" should not pack up and head home. No. Although you may not be able compete with the largest names in price … [Read more...]

In the 1990s, blogging was a way for people to express themselves, record their lives and create community through what was then an entirely new medium: the internet. Blogs are used today by millions of businesses of all sizes to increase traffic to their sites, build brand expertise, and grow revenue. Your company's blog ROI can have a significant impact on your business' overall success. What … [Read more...]

Too short to be a blog post, too important to ignore, here are five random observations from the world of marketing … 1. The stylized persona My friend Minter Dial recently suggested to me that one of the biggest threats to the marketing field is the “stylized persona” — social media expectations that dictate how we should be, what we should say, and even how we look. This is a wise observation. I … [Read more...]

Your target audience — no matter who it includes — is on social media. The numbers speak for themselves:The average adult in the United States is active on 7 social media accounts70% of social media users check their accounts every dayMore than half of social media users use their accounts to research products90% of people buy from brands they follow on social media If you’re not using social … [Read more...]

It can be hard to get your products noticed by the public when you run an ecommerce company. There are many options to advertise your business where consumers are most likely to find it. Learn all about Google Shopping Campaigns and decide if they are a good fit to your ecommerce store. What is Google Shopping? Google Shopping allows customers to shop and compare products from different … [Read more...]