Simply put, the sharing economy is a new model of economics that relies on peer-to-peer networks. It is simple as it sounds: strangers share everyday goods and services via the internet. Consumer-driven businesses in the sharing economy can save buyers time, money, and space by reducing the "hustle" of the daily grind. You can find a pet sitter with Rover, an Uber ride to the airport, or just a … [Read more...]
You’re doing Landing Page Test Testing wrong: These are the 5 Rules to Make It Right
Many marketers believe there is no winning formula to increase conversion rates, decrease conversion costs, improve conversion quality, and reduce conversion cost. You're right! It is there, and KlientBoost uses it every day. These average lifts are supported by data from more than 250+ clients and over 10,000 CRO tests. Conversion rates increase by 52% Conversions at a lower … [Read more...]
9 Tips for Getting More User-Generated Material for Your Brand
Many successful marketing campaigns include the collection of user-generated content (UGC). One reason is that you create a collection of useful and engaging content to post. People are 10 times more likely to trust you and purchase from you if you post user-generated content on the website and social media accounts. UGC is similar to reviews and social media posts. It's created by … [Read more...]
9 Ways to Increase Email Open Rates
There are 120+ emails that the average professional receives every day. We all have cluttered inboxes. Email is still the preferred medium for brand communication across all generations and industries. Your email open rate is an important part of your overall marketing ROI. Image source: Bluecore It can be easy for people to lose focus on the content when they are executing email … [Read more...]
10 useful tips to increase engagement on Instagram
Are you looking for ways to increase engagement on Instagram? It is a great platform to engage and connect with your customers. It is a great visual platform for businesses, with more than 300 million active users and nearly 85 million videos and images uploaded each day. You can market your business successfully by using Instagram in the right manner. However, many marketers fail to achieve … [Read more...]
Avoiding Burnout as Social Media Manager (With Help from Our Very Own Social media Manager)
src="https://buffer.com/resources/content/images/2022/05/rodion-kutsaev-IJ25m7fXqtk-unsplash--1-.jpg" alt="Avoiding Burnout as a Social Media Manager (With Advice From Our Very Own Social Media Manager)"> The role of Social Media Manager has been growing rapidly over the last decade. Although it may seem glamorous, the job can be very exhausting. Social media managers can be expected to do many … [Read more...]
How to Take Over Your Business’s Internet Reputation
You want to find new brands. You're probably in the majority if you answered "the Internet". Consumers aged 16-64 use search engines to find brands. To find brands, more than 25% of consumers use social media, brand websites, and digital ads. It is crucial for a business to have a good online reputation in order to retain and attract customers. Brands aren't the only ones responsible for … [Read more...]
The Anatomy of a Success E-Newsletter for your Business in 2022
There are many marketing strategies and methods that can be used to digitally market, but email marketing is one of the most effective. When done correctly, email marketing can be a direct line between your brand's customers and you, helping you achieve many sales, marketing and customer support goals. There are many ways to use email for support, marketing, sales and marketing. Today, we will … [Read more...]
Organic Social Media: 3 Advantages for Ecommerce Businesses
Organic social media is the unpaid activity that businesses do on their social media platforms. This can include stories and videos, blogs, posts, etc. Organic social media is a great addition to any ecommerce marketing plan, considering that 1 in 3 people uses social media to discover or learn more about new products. It's also extremely cost-effective, and it's completely free! Here are some … [Read more...]
Three key trends in keyword research that you must embrace
30-second summary: Keywords that are exact matches can be used to search for patterns and trends, but they don't work well for optimization purposes Optimize for intent when optimizing keywords. Don't just match your webpage to the keyword Brand-driven Keywords should be your first priority. While you cannot control the SERPs, you can rank assets … [Read more...]