While you can laugh all you want, it’s high time that we all took TikTok seriously. This platform is no longer a playground for online teens, but it’s now open to everyone.
Millions of people spend hours scrolling through endless content. If you aren’t marketing your brand there, you’re missing an enormous opportunity.
Here’s the ultimate guide to TikTok Marketing. This guide will show you how to get people to your landing page and what makes TikTok unique as a platform.
TikTok is Different and So Powerful:
For many people–particularly people who have moved on from adolescence–short-form content like TikTok and Vine seemed like an insult to their intelligence. TikTok marks the end of intelligent civilisation, right? wrong.
It’s easy for you to gamble on content that only lasts 30 seconds. It’s like playing with money. Even if you don’t love the video, it’s still a small amount of time. It’s easier to commit to traditional content forms like white papers, ebooks and blog articles.
TikToks videos are short and powerful because of this. You can scroll past any video you don’t like in seconds. The auto-plays, and auto-loops are the second trick that the app plays on your phone. You’ll keep searching for the next funny thing, the next laugh and so on.
Social media platforms are meant to keep you engaged and scrolling. TikTok is undisputed champion in this area. TikTok is the undisputed champion in this area.
It’s almost like someone knows you and gives you something without you asking or even realizing it. You’re likely to have watched a movie trailer on YouTube only to discover that you are looking for recipes for chicken tikka masala about 45 minutes later. It happens to all of us, but don’t be discouraged.
One last thing: You’ve seen TikTok content before, even if you don’t have TikTok. And you will again. This is the online world’s porous nature. You can repost the best TikTok videos onto YouTube, Facebook and Instagram as well as Twitter, WhatsApp and other social media platforms.
Who is using TikTok
TikTok was downloaded over 3.3 billion times last year. There are more than 1,000,000 active monthly users, and there are more than 1,000,000 video views per day.
You might be interested in knowing that 59% (or 59%) of TikTok users, are women. If you are looking to market to women, especially those between 19 and 29, this is the place to be!
It experienced a significant increase in viewership during the pandemic. It grew in both viewership and demographic diversity. Adult users have increased by 5.5 times in the past 18 months.
- 18: 28%
- 19-29: 35%
- 30-39: 18%
- 39+: 19%
These mature users aren’t passive observers. They engage at 17.9%! They are creating original content.
How to make sense of the algorithm
If you want to create a successful campaign on TikTok, it is essential that you understand the TikTok algorithm. You don’t have to know any programming or math skills. All you need is common sense, intuition, problem-solving skills, and some degree of problem solving.
Geographic location is the first factor that determines exposure. Exposure to a restricted group is then based on their performance. Performance is complex. It is a complex calculation that is affected by how many watches, comments, likes, shares and saves you have.
Instagram and Facebook hashtags aren’t particularly trendy. TikTok makes hashtags important. It’s also interesting to note that volcanoes thought to be dormant can suddenly erupt. Old TikToks may magically become viral again.
What Type of Content is Best (and How)
These are some examples of solid ways to disperse your message to your target audience through TikTok Marketing.
In-feed ads are a traditional way to get your brand noticed. You can either pay for your message to appear on the screens of people, or a banner in a newspaper.
This tactic is great because it ensures exposure to the right demographic. It is expensive and some people may feel uncomfortable about your brand breaking down users’ experiences.
Keywords for Tiktok ads are not yet possible. You can however use a cool trick to make your ads appear in the search section above “What others search for.”
This does exactly what properly-tuned keyword placement does: It places your brand in the feeds of your target audience.
Now that your brand image is in front of the right people, it’s time to create the content. People will not pay attention to a generic “please purchase” message if it distracts them from their in-app experience.
It is important to create content that addresses the problems of your target audience or how they can reach their goals. After you have captured their attention, you can direct them to your landing page with a CTA. This will allow you to fulfill the purpose of what they were looking for.
For example, you might get more people to your landing page if your content is titled something like this:
- How to fix (x) with (your Product)
- How to make (x), with (your product).
How much will it cost? Well, prices start at $10 per CPM (cost per 1,000 views). This does mean that you will need to spend at least $500 on each campaign. If you don’t have a lot of marketing budget, you should carefully evaluate whether it is worth your time.
Marketing to Influencers
There are many influencers all over the internet. TikTok is no exception. To endorse or use your products, you can work with TikTok’s most popular content creators.
A transparent promotion that is paid for does not promote your company’s authenticity and sincerity.
Imagine collaborating with someone with experience, knowledge, or a connection to your brand. It will result in a loss of trust between your brand and their followers.
A high-quality landing page will help you secure the sale once they have followed your link. This Blow LTF landingpage is an example of the unique service and product pages we offer.
Many brands have their own TikTok channels. These include Apple Music, Chipotle, The Washington Post and ESPN.
Your brand can have a lively personality and a dynamic voice. You must respect the platform’s spirit. This is a platform for short-form content that can be retracted and made conversational.
Smart Copy is available on Unbounce’s Tiktok channel. We have funny content that addresses the problems of our target audience in a relatable way and provides the solution as the subtext. The best thing about this channel, and what makes it so successful, is that it doesn’t sell anything. It provides relatable content that people want to see, and the bio links to Unbounce’s product landing pages!
@trysmartcopy It took me months to start my first business! Have you ever tried this website? #smallbizowner #freelancer @businessownerlife You belong with me – sia
Tips: It can be difficult to write concise copy for your posts. Did you know that Smart Copy can generate TikTok ideas to help your business? Get it today for free!
We’ve said it before: hashtags matter. Use hashtags in your content regularly, so make sure to use them. You’ll also want to create your own.
Let’s say that your target audience is aged. You will need to search for the hashtags they use. TikTok revealed the following hashtags have received the most views so far:
- #family – 67 Billion Views
- #momsoftiktok: 44 billion views
- #dad – 25 billion views
- #momlife – 20 billion views
- #familytime – 8 Billion Views
- #parenting – 4 Billion Views
In short, these hashtags are a great way to get your content or product in front of them.
Adweek called the “most influential TikTok campaign” by e.l.f. a solid example. Cosmetics and their #eyeslipsface Campaign. They amassed over 4 billion views with over 5 million video contributions–wowza!
TikTok Optimized Landing Pages: Make the Most Of It
Tiktok marketing is important because it’s growing in popularity across all age groups. It’s very likely that your target audience uses it, so you should too.
In-feed ads, influencer advertising, branded content and hashtags are all great ways to get your brand out there. TikTok’s bounce rate is higher than any other social media platform. This is why you need to create a solution that will keep them from leaving your landing pages.
TikTok marketers can use Unbounce to reduce bounce rates for apps that are designed to prevent users leaving. Smart Builder allows you to create high-converting landing pages that convert faster with instant copy generation. More conversions equals more sales, leads, and signups.
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