src=”https://buffer.com/resources/content/images/2022/07/corinne-kutz-tMI2_-r5Nfo-unsplash.jpg” alt=”These 5 Email Newsletters Will Inspire You To Start Your Own”>
You’re likely to be scrolling through your email inbox and subscribed to some type of newsletter. While many of those subscriptions are for brands and companies, there has been an increase in popularity of individual newsletters. Substack, which is a platform for free and paid email newsletters received more than 24.57 millions visits in September 2021. In 2020, the site was visited by more than 24.57 million people.
That’s what makes creating your own newsletter so great – the freedom it gives you. Newsletters can be unfiltered channels for your thoughts, professional and personal updates, as well as any other thoughts you wish to share with the world. It is a great medium for people in all fields, not only journalists and writers. A newsletter for individuals may be the best way to build community and establish yourself as an expert on one topic.
Benefits of an email newsletter
A newsletter can be a great way for you to connect with new people and network with others who are interested in the same things. You can become a thought leader by sharing your viewpoint and building your credibility and brand with readers. If your audience feels that they are getting enough value from your words, then there is a possibility they will pay for your newsletter. This is how a newsletter can be your very own business. See the examples below.
Five newsletters that have been a success from people we admire
When it comes to creating an email newsletter, there is no one right way. Five newsletters by five different people show that you can have a successful newsletter if you are passionate about a topic.
Hunter Harris provides commentary on pop culture
Hunter Harris, a former entertainment journalist at Vulture, quickly gained popularity through her humorous recaps (aka “Power Rankings”) about the Roy family on HBO’s Succession. Hunter gained a large Twitter following through her sharp commentary and sharing celebrity gossip and TV news. Hunter left Vulture in 2020 to become a Staff Writer. She decided to start her own Substack.
This was not the first journalist to do it. Anne Helen Peterson, Culture reporter, made the same move when she quit Buzzfeed to make Culture Study her full-time job. Harris and Petersen both shared their feelings about how Substack gave them more freedom to write the things that matter to them.
Hunter stated, “I was very nervous about starting it!” ” … “…
Hunter talks about the most current pop culture news. However, Hunter also discusses politics and other topics. Her newsletter has been a great success. Hunter has also been featured in other email newsletters, such as when she wrote a guest article for Reformation.
Although “Hung Up” has a free version, subscribers can pay $5 per month or $50 annually to receive the full newsletter.
Hunter has made this her full-time job. The writer also said that she’s been able take on more freelance writing jobs – something she wasn’t able to do when she was a staff journalist. The journalist clearly sees starting her newsletter as a win-win situation.
Emily’s week-long life plan
Emily Mariko is a brand that emphasizes minimalism. Although she became a viral influencer on TikTok in 2021 for her salmon rice bowl recipe, her first YouTube channel was created in 2012 and shares content about fitness and food.
Emily’s Instagram Reels are quiet, unlike most Influencers. The YouTuber does not add music to her videos or use voice-overs. She rarely even speaks. Instead, viewers can hear the vegetables being chopped, the pans clicking, and the stove’s ignition. Instead of revealing all the details of her recipes in her videos Emily sends out a weekly newsletter that includes a summary of the week’s content and links to her cookware.
“Emily’s Life Plan” has a simple layout. However, she includes handwritten notes to add authenticity to the newsletter.
This newsletter is a reminder that content does not need to be well-curated or polished. It doesn’t matter how polished or curated your content is. What matters is that it is relevant and useful to your audience.
Cultural tutor teaches history lessons
Sheehan Quirke (known as “the cultural tutor”) quit his job in May 2022 and started a Twitter account to share his love of history with others. He was able to gain over 100,000 followers in just six weeks.
Sheehan uses Twitter to discuss his interests and has seen many threads go viral. However, he also sends out a weekly newsletter promising seven lessons about architecture, history, art, and art to his followers every Friday.
In its initial weeks, the newsletter was free. It gained over 19,000 subscribers. Sheehan now offers a paid option, as he plans to make the newsletter his full time job. Subscribers who sign up for free will still get a monthly newsletter, two essays per year, and weekly emails. However, paid subscribers will no longer receive these items. Sheehan stated that he would be interested in starting his own podcast.
A newsletter can be a great way to organize your thoughts and share your knowledge with others if you are passionate enough about a topic. Shaheen is passionately passionate about history, culture, and art. Shaheen’s ability to build his following so quickly without any prior exposure shows that people will gravitate to your newsletter if your content is educational and interesting.
Kat Boogard’s tips for freelancers
Kat Boogard, a freelance writer who was published in The New York Times,writes a newsletter for freelance writers. Kat Boogard shares her experiences with other writers, and provides tips for freelancers looking to land writing jobs.
Kat shares her best practices each week and offers actionable advice to freelancers like how to make their pitches more effective. This newsletter is an excellent example of a newsletter that focuses on a single topic. Kat’s newsletter is a great resource because readers know that they will learn more about freelance writing.
Kat shares her advice and also highlights her top readings for the week. These sections add value to an already valuable newsletter.
Joel’s Weekly Newsletter with Thoughts and Highlights
Joel Gascoigne is our CEO. He recently launched his weekly newsletter, where he updates his personal life, Buffer and highlights any other topics that are important to him.
Joel has a theme for each newsletter. The most recent addition is about flexibility and how it relates to the Buffer four-day workweek.
Every week, Joel receives a compilation of tweets, articles, and quotes.
Joel stated that the newsletter was a way for people to connect and build community. He encourages readers to write to him directly. Your newsletter does not have to be one-sided. It can be an opportunity to have open conversations with like-minded people.
Although starting your newsletter from scratch can seem daunting, we hope these examples will make it easier and inspire you to do the same. Your newsletter can be successful, regardless of whether you are commenting on current topics, sharing expert tips, or simply sharing your favourite things.
Which newsletter do you prefer? We’d love to hear from you on Twitter and Instagram.
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