Video content is essential for marketers, content creators, and influencers.
Social media users have an eight second attention span. Dynamic and engaging videos can grab their attention and allow them to connect with their followers, promote their products and reach other goals.
According to Hubspot’s Marketing Industry Trend report, Instagram Reels and TikTok are the most popular social media platforms. Short-form videos have the highest ROI of all media formats.
Plus, 85% of users claim that Instagram Reels or TikTok are the most popular formats. 51% of marketers also plan to spend more time on short-form videos.
It’s not easy to create amazing videos for any short-form platform unless you have a large brand and a team of video editors. It’s likely that you have heard of the TikTok vs. Instagram debate when choosing the right social media platform to promote your short-form video marketing strategy.
We will take a closer look at each one today, examining their similarities and differences to help you make the best decision.
Let’s get into it!
Why do marketers and creators have the Instagram Reels vs. Tiktok Debate
Videos are becoming viral with internet users. Companies of all sizes and in every niche try to create videos that convey their brand message, educate potential clients, and convince viewers they’re worth it.
Instagram and Tiktok are the top short-form video platforms.
Nike is one of the big brands that uses both social media networks to connect with their customers. Nike has 234M Instagram followers and is one of the most recognizable commercial accounts.
This sportswear brand does not want to be limited to one video platform. So Nike has an account on TikTok.
Although video marketing tools make it easy to create videos, most brands still struggle to be present on Instagram and TikTok. This is why the Instagram Reels debate vs. TikTok has emerged.
It’s crucial to understand the differences between TikTok and Instagram in order to find the best platform for short-form video.
Interesting read: Feel It. Reel It. This is the only guide to Instagram reels you will ever need
What similarities and differences does Instagram Reels vs. Tiktok have?
In 2018, the global launch of TikTok’s full-fledged video platform was unimaginable. In record time, the platform has caught up to social media giants.
Short-form videos are in high demand. It’s not surprising that Instagram quickly copied TikTok’s main feature, short-form videos.
Instagram Reels and TikTok share a lot at first glance. Both platforms offer short-form video creation.
There are however many significant differences between Instagram Reels & TikTok.
Take a look at this infographic to get a better understanding about Instagram Reels and TikTok.
Now that you’re familiar with the differences and similarities between Instagram Reels & TikTok it’s time for you to decide which short-form video platform best suits your needs.
Here are 5 steps to help you choose the best short-form video platform
These ideas will help you make the right decision for your business or personal brand if you don’t have the budget or desire to use the two networks for short-form video sharing.
1. Discover which platform your target audience uses
Every business should aim to reach their target audience when developing a marketing strategy. This is a proven method of reaching customers and increasing brand awareness.
You should focus your attention on a social platform where your target audience is more active for short-form videos.
Both Instagram and TikTok are popular among young people, but they have different primary audiences. Most Instagram users (about 73%) are the target audience of people between 18-29.
TikTok is also used by a younger audience, which includes teens aged 10-19 years old.
You can reach more people, no matter which short-form video platform you use, by knowing when to post Reels and TikTok posts, and get your videos in front potential viewers who might be interested in what you have to say.
2. Find out more about Instagram Reels vs. TikTok features
You can edit videos on your computer when creating Instagram Reels and TikTok videos to make amazing videos.
It’s worth learning more about the in-built features of the software to better understand how they can be used to help you reach your production goals.
This is an infographic on Instagram Reels and TikTok features.
Instagram reels can be used to create short videos. This short-form video content platform does not have a video length of more than 10 minutes.
TikTok also allows users to create informative tutorials to help you get your message across to the intended audience. TikTok also has the stitch feature, which allows you to cut your videos to a portion of uploaded videos by others.
3. Identify your business goals
While Instagram and TikTok have a lot in common despite having many similarities, they are still very different platforms with different target audiences. It is important to understand your business goals before you can take your brand to the next level.
TikTok is a great platform to increase brand awareness with younger audiences. Instagram is better if you are looking to sell products and services using short-form videos.
Still trying to find the right platform for short-form videos?
A competitive analysis can be done to find influencers or companies in your niche that have the same goals. This will allow you to analyze their social media performance.
Ask yourself these questions:
- Which short-form video platforms do they use for this purpose?
- Which works best for them?
- What level of engagement is each platform achieving?
These questions will help you make the right decision, especially when considering your business goals.
4. Consider the possibilities for collaboration
With word-of mouth marketing becoming increasingly popular, almost every company seeks brand collaboration opportunities with influencers to create short-form videos together to increase brand awareness and trust .
You should therefore consider the possibility of collaborating with niche social media influencers who share your values and beliefs.
Instagram is still the most effective platform for influencer marketing. 84.1% plan to use it by 2025. Only 54.9% want to use TikTok to influencer endorsements by 2025.
Instagram is a great platform for collaboration with influencers. But, the final decision should be based on your personal goals.
Consider, for example, that your target audience follows only TikTok-only influencers. It’s important to have a presence on TikTok and collaborate with TikTok influencers in creating short-form videos.
5. Try something new with your video content
It would be amazing if you could create one video and have it used on both networks.
While repurposing video content may save time and energy, it’s not guaranteed that viewers will love watching the same videos on multiple platforms.
What is the solution?
You can experiment with video content and find the best way to reach your audience.
Let’s say Sephora.
Sephora is a well-known multi-national retailer of beauty and personal care products. Sephora also uses short-form video platforms in its digital marketing strategy.
The brand also creates video content for Instagram Reels, TikTok and other platforms.
Sephora is a firm believer in TikTok marketing. It focuses on engaging and fun content that allows its customers to guess product ideas.
Sephora is aware that Instagram Reels videos can be found on the Explore Page. Sephora collaborates with stars like Lady Gaga to produce informative videos that will attract potential customers.
Take a look at these videos:
Interesting read: How to make money with your video content on social media platforms
SocialPilot: Instagram Reels vs. TikTok
It doesn’t matter which short-form video platform, Instagram Reels, or TikTok you choose, it’s a smart idea to make use of social media management tools such as SocialPilot.
You can take your short-form video content strategy up to the next level by using this tool:
- Analyze and better understand your audience: Social Media Analytics allows you to monitor the behavior of your followers and determine what is most effective for them. You can also use it to analyze the content performance and create videos that your viewers enjoy.
- Create short-form video content ahead of time: Every social media user understands the importance to publish content at the correct time. SocialPilot offers a Social Media Scheduling tool that allows users to plan and schedule their content in advance.
- Delegate tasks: Creating short-form videos that are engaging is more than just visual content. This includes communication with your audience and understanding your viewers. Social Media Collaboration Tool lets you collaborate with your team and assign tasks to the appropriate team members.
The Best Short-Form Video Platform
Short-form videos are a great way to keep up with the latest trends and satisfy customers’ desires. It’s not possible for every brand or influencer to use Instagram and TikTok simultaneously to create short-form video content. This is where the Instagram Reels debate comes in.
You can still think about the best short-form video platform. Consider all the tips above and experiment with your social media presence.
Engaging short-form videos is a proven method to reach your target audience by being active on the right platforms.
SocialPilot’s first post, Instagram Reels vs. TikTok – How to Make the Right Choice appeared on SocialPilot.
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