Your brand’s story and content will be forgotten by customers, regardless of how well-written they are. Many industry experts and marketers believe that content marketing is a key tool to increase brand awareness. This claim is supported by numbers. According to Hubspot’s 2021 marketing report, 82% of marketers use content marketing to increase their brand awareness. According to the same report, 70% of marketers invest in content marketing to increase lead generation and sales. This staggering figure shows that marketers are concerned about cost, time and manual labor. There is a high chance that artificial intelligence (AI), will be able to assist you in the content marketing process. Statistics back up this assertion!
According to a Gartner report, almost 41 percent of respondents reported an increase in their revenue and performance following the adoption of AI content writing tools in their marketing campaigns. 38% also credited AI for personalizing their content marketing approach which led to customer satisfaction improvements.
It is clear that AI plays an important role in marketing strategies that produce actionable results and better results for brands. AI in content marketing will change everything, from content analysis to keyword research to customizing and optimization.
AI, Content Marketing:
No industry is secretive about the function and importance of AI. AI is everywhere, from healthcare and manufacturing to IT marketing and sales.
AI, a broad term, encompasses many technologies such as Natural Language Processing, Machine Learning, computer vision and more. It is an advanced technology that can be demonstrated by machines. AI is based on hundreds of thousands of input data and supports all stages of content marketing from the ideation stage to the advertising and strategizing of the content.
AI in content marketing is another umbrella term. It refers to multiple technologies such as machine learning and computer vision to create marketing strategies that produce a positive outcome for the brand.
It is time-consuming and essential to create marketing strategies that deliver the desired results. This entire process involves customer analysis, past purchases, customer feedback, and a lot of manual research. Marketers can do the same thing with AI and create a strategy that has a higher success rate using data and information provided by AI. This is known as predictive analysis.
We will continue to explore other aspects AI in content marketing, which are revolutionizing the industry both for marketers and brands.
How can the former shape the latter?
Businesses have integrated AI into multiple areas, depending on their budget and requirements. AI has become essential for understanding customers and data analysis. It has also been crucial in identifying potential marketing strategies that would otherwise be too expensive and difficult to implement. It is obvious that AI will be a key component of any brand’s ability to succeed in business. AI is now a part of content marketing. Enterprises need to embrace AI to be ahead of the curve.
Here, AI tools emerge as life-savers. Multiple AI tools are available to help you execute your marketing efforts quickly and accurately, including topic generation and content creation. Uberflip is an AI tool that allows you to create personalized content for your audience.
Articoolo, Curata, and other AI tools can also be used to create high-quality content.
Tools like RAD Ai allow marketers to optimize and publish content based upon historical data and customer insights.
It’s simple: If you are looking for a tool that can assist you in marketing, AI has it.
Here are some ways that AI is changing the content marketing industry
Create Content That Sells and Scales
The most important and fundamental function of AI in content marketing is content generation. AI can help you create content that looks like a human-written piece, and includes all relevant information about the topic. Acrolinx is an AI content creation tool that marketers often use to create high-quality content that sells quickly. Marketers and writers often create content that is associated with social media posts, breaking headlines, or blog topics.
Curating Content That Matches Readers’ Intent
Content curation is another essential part of marketing. It focuses on one topic and provides detailed information. Content curation is the process of finding, organizing, organizing and sharing content with your target audience, whether it’s for social media or your blog. This is a way to provide value and information for your audience. Content curation can also be used to improve your marketing campaigns and marketing strategies. How can you tell what content is valuable and what is just fluff? The internet is filled with tons of data. AI is a great tool!
Extensive research can lead to great results, whether it’s a list or the best marketing tools for your area, or the top 10 places you should visit in your locality. AI uses deep research to find the most relevant information. This allows AI to deliver the best heterogeneous and homogeneous content on the subject of your choice.
Enhance Your Customer Experience (CX).
How can you tell if customers will return to your store after their first interaction or purchase? What aspect of your product or service do they prefer? AI can do all of this in just a few seconds. The ultimate goal of every brand is to provide the best customer experience. AI allows you to analyze customer behavior, track their purchases, and track their footprint on your site. This will allow you to understand their needs and offer the same.
Develop Marketing Strategies to Enhance Overall User Experience (UX).
Strategizing is about ensuring you get the outcome you want, but also being prepared for unexpected outcomes. Although AI won’t think for you it can help you create content, attract leads and convert them into customers. BrightFunnel, a Terminus tool, assists marketers in optimizing their sales funnels to increase the likelihood of leads becoming loyal customers. Chatbots and AI-powered virtual assistants enhance the UX and ensure customers get a prompt and accurate response.
Predict Customer Behaviour
While AI cannot predict the future, it is a great predictor. Predictive analysis is one of the most impressive features of AI. This algorithm uses past data to predict how the customer or user will behave in the future. Predictive analysis is a key feature of AI marketing. This allows brands to identify how their customers have interacted with their product or service in the past few months and years. This information can be used to help brands formulate new marketing strategies or modify existing ones and ensure that they appeal to customers. Based on this prediction, you can personalize your content.
Optimize Voice-based and Text-based Search Results
Voice-based searches have seen a surge in popularity due to voice assistants such as Siri, Cortana and Alexa taking over our lives every day. You will still get results in the text format, but you must make your content voice-search friendly. While you should ensure that your content is SEO-friendly (search engine optimization), it is equally important to optimize your content for voice-based searches. One of the best ways to optimize your content for voice search is to include long-tail keywords in your content, use a conversational tone, ask questions and make your website mobile-friendly.
To get text-based results, it is important to make sure your written content is optimized. This will ensure that your site attracts users to explore your website. One such AI-based content writer tool is Instoried. It analyzes your written content and makes suggestions to improve it in terms of emotions and sentiments. It also examines your headline to find alternative options that are more effective and encourage users to click on your content.
Match your Content with User Search Intent
Not only must your content be great, but it also has to meet the search requirements. You can think up and plan your strategy, but a well-run marketing campaign will ensure that users search intent is met by the content you create. AI in marketing helps you design and create the content (texts, videos, gifs, infographics), that answers the search query. Chatbots and predictive analysis serve an important purpose. They provide valuable data on customer needs and insight into how to modify your content to meet the user’s search intent.
AI will soon cover all aspects of content marketing. Brands will embrace AI marketing as search engines adapt AI to detect quality content and improve their rankings.
Personalization and one-to-1 service will be the next big thing. AI and machine learning will assist marketers in identifying and optimizing customer needs. Target, the well-known department store, was able to personalize customers using their demographic information. This included their job history, ethnicity, and shopping habits. This allowed the brand to target specific customers for products such as baby and kitchen items.
This is not all. AI will be a key component in identifying prospects and suggesting ways to convert them into customers. The technology can also be used to assist marketers in understanding market dynamics and changing customer needs, enabling them to plan content marketing strategies that will succeed.
AI can be used to help consumers find, choose, and shop for the items they need and want. AI-triggered recommendations are essential for both marketers and users, as they look to increase their budgets and get exactly what they desire. We all know that e-commerce companies like Amazon, Facebook and Alibaba use past data to suggest similar products customers may have looked for.
The future of AI marketing will be a two-way street. It will not only serve brands, but also the buyers.
Marketing for each brand is the most important section. Marketing has been and will remain relevant for every business, from the beginning of print advertising to today’s era of online promotion. AI, which is an advanced technology that complements today’s marketing standards, allows brands to incorporate innovative and personalized services. AI assists in identifying, understanding, predicting, and executing marketing campaigns that produce positive results without having to spend a lot of time or money.
AI tools help marketers at every stage of the marketing process, from brainstorming to strategizing to publishing content. AI content creation tools can help you improve customer experience and marketing efforts. AI can even help predict the future of your business! Use AI to create a chatbot, gather enough customer data from the past, and extract valuable insights into buyer behavior. Then you can formulate marketing campaigns that are in line with this information.
Your business will grow and flourish every day as AI learns and grows. Brands must continue to use the full potential of AI and human intelligence in marketing to reach the right audience at right times.
Scoop.it Blog: How Artificial Intelligence Is Revolutionizing the Content Marketing Industry
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