[TAG0] Human attention span is decreasing steadily. This is not conjecture. It's a fact. Our attention span has decreased from 12 seconds to 8.25 seconds between 2000 and the present. This is a worrying statistic for anyone who writes long-form content. It's becoming harder and more difficult to keep your readers' attention through the end of your blog posts. Marketers can still breathe a … [Read more...]

Are you struggling to find the right way to use Pinterest to market your eCommerce company? Pinterest is a great platform for eCommerce businesses to promote and grow their business. Pinterest's visual nature makes it a great platform for advertising products. You can also share images from your shop and pin products and links from other websites. This not only increases engagement and … [Read more...]

src="https://buffer.com/resources/content/images/2022/11/kevin-laminto-zUlzjZurTWk-unsplash--1-.jpg" alt="An Introduction to Tumblr"> Tumblr, one of the most popular alternatives to Twitter is being explored in the wake of Elon Musk taking over Twitter. Public figures have already begun to test the waters. Ryan Reynolds, an actor, made a move, probably for publicity. However, as an app user who … [Read more...]

Pinterest is no longer a place to browse for home decor, crafts, or recipes. The times have changed. Pinterest can be used for business purposes such as to promote your website or blog. Pinterest is now an integral part the promotion social media strategy. Pinterest is a great social media site for referral traffic. Pinterest generates 33% more traffic than Facebook. You know this. This … [Read more...]

[TAG0] Contrary to what inexperienced marketers may think, customer sales don't happen by chance. Many people are prone to making snap decisions and buying impulse products. Waiting for people to discover your product or service is not a good strategy for generating predictable revenue. 92% of shoppers don't want to buy right away. This is mainly due to the fact that they want to do … [Read more...]

src="https://buffer.com/resources/content/images/2022/11/courtney-cook--5_sGvilNME-unsplash__1__jpg.jpg" alt="Social Proof: The Golden Rules of Personal Branding (According to Experts)"> We love helping people use social media to grow, especially those who wish to increase their online presence. Social Proof is our series on personal branding. This series focuses on how incredible individuals, … [Read more...]

For the majority of folks, the holidays are for rest and relaxation as it’s the one time of year most people get a break from school and work. Yet, for small business owners, that’s not quite the case. In fact, November through December is often the busiest season for these entrepreneurs. Many depend on sales made during these months, leading them to work long hours during the … [Read more...]

30-second summary: Digital PR can drive brand awareness and organic performance with the right strategy Brand visibility is crucial during economic downturns to keep brand advocacy long-term Brands will be the most successful if they use data from other channels to improve their approach. I know it's tempting to cut back on spending … [Read more...]

From the moment I launched The Flourish Market—a boutique that specializes in selling clothing, accessories, and gifts that have a bigger purpose—I knew that we would need to think about our holiday promotions differently. Given that most of the 200+ brands we partner with are B-corps or fair trade companies, our margins are already tighter than the average store. I felt the biggest … [Read more...]

Without monitoring your social media analytics, you can't expect better ROIs through social media. Social media analytics is your north star. It guides you to find the best strategies and areas for improvement. SocialPilot offers a one-dashboard overview of all your social media analytics to make social media analytics more accessible to marketers. There's no need to switch accounts or … [Read more...]