The power of optimized social media images is amazing!
Who doesn’t love a well-done image? The right image sizes on social media make them look great. Are you ready to be different?
Images don’t look great because of one element. A great image is made up of all elements. This is how it looks. It was an incredible image. But, because you didn’t optimize it correctly, half the elements were cut or stretched. There are many other possible problems. It sounds terrible, right?
To save you and your beautiful creatives, I have listed the sizes of every social media platform. You can thank me later.
They are the backbone of every social media platform, whether it is Facebook profile photos, LinkedIn banners or any other social media image. Images are a powerful tool for marketing, and you can win engagement by making your images compelling.
Image sizes are crucial in luring customers. However, image sizes specifications are constantly changing.
This comprehensive guide covers all the image sizes available on the social media platforms you need for perfect visuals!
Cheat sheet for image sizes in social media
Table of Contents
- Facebook Image Sizes
- Twitter Image Sizes
- LinkedIn Image Sizes
- Pinterest Image Sizes
- Instagram Image Sizes
- Tumblr Image Sizes
- Youtube Image Sizes
1. Facebook Image Sizes
Your business should be the Facebook cover photo. Why not make your Facebook cover photo a product photo?
Great content is the key to engaging on Facebook. You can use your cover photo or newsfeed image to increase engagement. Include the image that is most relevant to your audience.
Facebook image sizes are a vast topic. To make things easier for you, we have divided the images into two sub-points. Before we move on, let’s first understand why Facebook has so many sizes.
Facebook has many more variations than that to make it difficult for designers. These variations are due to the devices.
Take a look at it.
A laptop’s or computer’s screen is horizontal (wide), while mobile screens can be viewed vertically (high). The devices have different sizes, so they need to be of different dimensions. Facebook also doesn’t stretch your creativity, but it crops them!
Facebook Page Image Sizes
- Facebook cover photo size:For desktop: 820 x 312 pixels
For mobile: 640 x 360 pixels
Pro Tip It is recommended to use a cover size 820×360 and place important elements in a safe area of 640×312.
- Facebook profile photo size:
Desktop: More than 180×180 pixels
Mobile: More than 140×140 pixels
- Facebook banner dimensions: 1200 x 630 pixels
- Link/Update image size 1200×628 pixels
- Upload JPG files smaller than 100kb for best results
- Images with text (for example, brand logos) must be saved as a PNG file
- Facebook’s Guidelines for Banner Sizes and More
Please Note: When you promote your business on Facebook make sure that the image is at least 1200×628 pixels in size and contains only 20% text.
Facebook Event Image Sizes
Are you planning an event? Facebook Events are a great way to let the world know about it.
Announcement of an event is only the tip. To increase your event’s reach and remind the audience, you can also use Facebook to advertise it by posting an event image. You can also use the Facebook publishing tool for pre-made posts throughout the year.
- Facebook event cover image size: 1200 x 628 pixels
- Cover photo size for Facebook groups
For desktop: 1640 x 662 pixels
For mobile: 1640 x 859 pixels
Note: Keep the lower area free for typing. Facebook shows basic group information for the photo on mobile.
2. Twitter Image Sizes
Twitter is a well-known social media network. It is used most frequently by customers to discuss brands. Customers use it most often to discuss brands. Your Twitter cover photo must be larger than your profile photo.
Your Twitter profile photo will become your identity! It will appear on your homepage and in the Twitter stream for your followers when you tweet. Your profile picture should be attractive.
Pro Tip Use a Twitter scheduling tool to increase your traction and reduce the effort.
Your Twitter header image, just like the cover photo for other social media networks, is your branding opportunity . Your header image can be used to align your company tagline and marketing message.
- Twitter Profile Picture Size: 400×400 pixels (file must not exceed 2 MB).
- Twitter cover photo size 1500×500 pixels (file size should be less than 5MB).
- Shared Image: 900×450 pixels
- Instream photo size 440×220 pixels
- File size 10MB (max)
- Recommended file type JPG, GIF or PNG
- You can tweet up 4 images at once
- More information is available at the Twitter help centre
Please note: If you use a header image with recommended dimensions, and notice that some parts are cropped. 60 pixels could be cropped at the top and bottom.
3. LinkedIn Image Sizes
LinkedIn is the most popular professional network. LinkedIn is the largest professional network. While other social networks can be good for driving traffic and customers to your site, LinkedIn is great for recruiters and B2B professionals to connect with industry leaders.
Highlight the most important aspects of your business and brand both in your banner image and your cover image. You can make more connections and interact with professionals by leveraging your network. Creative images increase your chances of being noticed. Use the various LinkedIn scheduling tools to increase your network!
LinkedIn Personal Profile Photo Sizes
- Personal Profile:
Profile photo: 400 x 400 pixels
Cover image: 1584×396 pixels
Aspect ratio: 4:1
LinkedIn Company Page Image Sizes
- Company page:
Logo size: 300×300 pixels (min); 400×400 pixels (max); File Size: 4 MB (max).
Cover image: 1128×191 pixels
- Blog post image: 1350 x 440 pixels
- File Size:10 Mb (max)
- Supported File Type: GIF, JPG or PNG
- More information is available at the LinkedIn help centre
LinkedIn Life Tab Image Sizes
LinkedIn life tab lets you share the human side your company with potential clients and job-seekers. This tab allows you to give potential clients and job seekers a glimpse into your company’s culture, photos, and employee perspectives. It also lets you show off how cool you really are.
- Hero image size: 1128 x 376
- Custom Module Image Size: 502×282 pixels
- Company photos size: 900 x 600
- Supported File Type: JPNG or JPG.
- More information is available at the LinkedIn help centre
Note:Members who have a LinkedIn profile photo can see up to 14x more profiles than those without. Be noticed
4. Pinterest Image Sizes
Pinterest can be a great platform to drive referral traffic to your website. You should also use social media automation tools to increase traffic. It is important to optimize your Pinterest page and use the correct image sizes for pins and boards.
Although a Pinterest profile image is not as important as one from Facebook or Twitter, it can still be very significant. You should still use a good one. You should make sure your profile picture is closely related to your brand or you. Remember, everyone who visits your pins or boards will also glance at your profile.
- Profile photo: 165×165 pixels
- Pin Size:236 pixels, Adjustable Height; 2 to 3 ratio for vertical pins
- Board Image Size: 221 x 150 pixels
- Supported File Type:JPG or PNG for Profile Pictures
- More information is available at the Pinterest help centre
Note93% use Pinterest to plan and make purchases. Make the most of Pinterest by using the right images.
5. Instagram Image Sizes
Instagram is a website that uses visuals. Using the right Instagram post sizes makes a big difference. Instagram profiles do not have specific cover photos. You can create your Instagram cover photo by sharing a variety images on your profile.
Instagram Profile Image Sizes
- Profile photo size: 110 x 110 pixels
- Image size:1080×1080 pixels
- Photo thumbnail161×161 pixels
- At 110 x 110 pixels, appear on the homepage
- More information is available at the Instagram help centre
Note: To get the best results, upload a photo with at least 1080 pixels width and an aspect ratio of between 1.91 to 1 and 4.05 for best results.
Instagram Story Image Sizes
Instagram stories have dominated the platform since its inception. It has grown to be the most used ephemeral feature on Instagram for people to interact with brands and discover them. To make your interaction successful, use the guidelines below.
- Recommended resolution 1080×20
- Aspect Ratio: 9/16
6. Tumblr Image Sizes
Tumblr allows users to easily share anything they like on a customizable social networking site. Tumblr’s profile photo is not used often on the site. However, it is important to choose an image that fits your page layout. Optimize your images for the Tumblr banner and other platforms to maximize your reach.
- Profile photo size: 128 x 128 pixels
- Image post500×750 pixels
- It is highly recommended to use JPG, GIF or PNG images
- Image can’t exceed 10MB
- Animated GIFs should not exceed 1 MB in size and no more than 500 pixels in width
- More information is available at the Tumblr Help Center
Please note: To use Tumblr, ensure that your image file size is not more than 10 MB
7. YouTube Image Sizes
YouTube users account for almost a third of internet users. YouTube has 30 million daily visitors. A beautiful cover photo and channel can make a big difference!
If you want to focus more on visual content, it is important to set a upload size to ensure that your video is visually appealing.
- Channel cover photo: 2560 x 1440 pixels
- Channel icon: 800 x 800 pixels
- Video Uploads: 16/9
You can upload your video at a fixed ratio.
4K 3840 x 2160 pixels
2K 2560 x 1440 pixels
1080p HD – 1920 x 1080 pixels
HD 720p – 1280×720 pixels
480p 854 x480 pixels
360p-640 x 360 Pixels
240p 426 x 240 Pixels
144p -256 x144 pixels
You must ensure that your browser is up-to date in order to upload files larger than 20 GB. YouTube allows you to upload files up to 128GB.
SocialPilot: A simple way to fix images
Posting images with an incorrect aspect ratio can be a problem. Even if you have the right image sizes, it is possible to make mistakes when publishing.
This can lead to your post being rejected, cropped, or stretched. Then you will have to go through the tedious process of adjusting the image sizes using a third-party editor.
It’s not possible anymore! With an integrated image editor, we cracked the code.
SocialPilot now allows you to easily crop your images using the predefined ratios for social media and a custom cropping tool.
If you’re posting images to your Instagram account, you can easily crop them in a 4/5 or 1 ratio to make it look professional. You can crop your image in a 16 to 9 story aspect ratio if it is a photo for a story.
You can also get the ideal predefined landscape (1.91 to1) and vertical (2.33) aspect ratios that are suitable for creating image posts on Facebook, Twitter, Linkedin and Pinterest.
You can edit aspect ratios and add filters, watermarks logos, frames stickers and stickers to the images.
This allows you to fix social media images yourself without the need for designers or third-party editors.
This cheat sheet is for social media marketers. We have shared all sizes of images for different social media platforms. These guidelines will help you create visually stunning content that attracts more people.
SocialPilot’s first article was The Complete Social Media Image Sizes Cheat Sheet.
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