There are always two sides to content marketing. All marketers and business owners want to be on the more profitable side of marketing. This is where they get the traffic that converts.
This is not an easy task. It’s possible, but it is not easy. We will discuss some tips to help you stay on the greener side of the market in this article.
What is the difference between high-performing and low-performing blogs posts?
It may seem surprising that an article with a lot traffic and at the top of the SERPs doesn’t necessarily make it a highly-performing blog post.
If not an SEO-rich article, what qualifies as a highly-performing one? It is an article that has a high conversion rate.
Your article should be compelling, relevant to the target audience, informative, and tell a memorable story that will appeal to the reader.
While a clear and persuasive Call-To-Action is a requirement, there are other tips that you can use to create a blog post that performs well.
You can boost conversation with blog strategies
These are just a few of these strategies.
1. In a non-promotional manner, introduce your offer early in the article
It is important that your target audience becomes familiar with your product as soon as possible. You must be careful about how you present it. You want your traffic to convert into revenue and conversions, but a blog post that is too salesy may discourage readers from engaging with your posts.
Your goal is to get them to click on your CTA, not the exit button. These are some techniques that can help you reach your goal.
- Credible references and facts can help you build trust with your audience. This can be done by sharing product reviews that have been backed up with data and testimonials.
- Tell your brand’s story better than your product pitches. Who are the people behind it? Who is behind the project? Promotions won’t seem intrusive if your readers feel a connection with your brand. Find out which sales strategies are most effective for your customers.
- Make your blogs informative. Show (not tell!) how your product can help them solve their problem.
Create a genuine connection with your reader through sharing screenshots of relevant social media posts, news updates and other important information.
Mention your product in an informal way.
2. Only target qualified sales leads (SQLs).
Think of sales as a game. Your dartboard represents the potential sales parameters, and your product pitches represent your darts. To get the highest score, one must aim for the bullseye when playing darts. What does this have to do marketing?
It’s quite obvious that your bullseye is Sales Qualified Leads (SQLs).
You need to know more about your target market in order to ensure that your dart lands.
Learn the demographics of your prospects to identify who would benefit from your offer. To find out how customers respond to your offer and which ones are most aligned with it, you can use Customer Relationship Management software (CRM).
It is possible to be part of the 46% who don’t use CRM data.
Infosys found that 86% of consumers believe their purchase decisions are affected by the personalization of their experiences.
How can you tell if your blog is personal enough to attract readers? To find out if your targeted pitches are effective, you can use conversion tools to assess if readers are actually engaging with your blog.
3. Pop-ups are a great way to get your message across.
There are no surprises in your articles, so who is to say?
Yes, you can. And it’s possible with conversational popups. You can start a conversation with your reader simply by asking them a question and leaving a lasting impression.
Ask them direct questions that relate to your expertise. You could ask, “Do you want to know what the best regimen is for clear skin according women in 2022?”
It not only grabs their attention but also allows them to interact with your blog. Pop-ups are another way to connect with them, whether they’re signing up for email marketing or looking through your recommendations.
4. SEO-friendly articles are easy to find.
Conversions start with getting readers. To make that happen, you blog must be found in search engine results.
This means that your article should have neon signs pointing at it. In the world of marketing, these neon signs are keywords or SEO Elements.
It’s not as hard as it sounds to identify relevant keywords. It is important to understand the mindset of your reader. To find out what your potential readers might type into search engines to lead you to them, ask yourself and consult keyword research tools.
Once you have identified them all, narrow down your search terms to the ones that are most relevant to your content and have the highest traffic from search engines. This will increase the visibility of your articles, and encourage more traffic.
5. Naturally build your CTA
Keep in mind that your CTA is essential. It’s the bridge that leads readers to convert, making it an essential part of a strong eCommerce Return on Investment (ROI).
However, it is important that your readers don’t feel overwhelmed by the prompts provided in your article. Instead, you want your readers to feel an urgency to grab your offer in a natural manner.
This is how it’s possible to do that:
- Include relevant internal links
- Make infographics that grab attention
- Place inviting pop-ups strategically within your blog
- Make sure your CTA is clear, concise, and easily visible by using the appropriate keywords
6. Your headlines should be based on the WIIFM Factor
As neon arrows were used to describe SEO keywords, it is obvious that we should now look at the headline.
Take a look at the headline of this blog post:
From the beginning, you will immediately be able to determine what you can learn from the article.
This headline will help you realize what it means to be a reader asking about building a web design company. Perhaps you are even inspired to get out a piece of paper and write down all details.
The headline tells you this article has the answers you seek. If you want to create a high-converting article, this is the emotion that you need to instill in your readers.
You must structure your title so that it is beneficial to your reader. Consider your reader’s perspective and ask yourself “What’s in it to me?”
Your title should be clear and concise. It should be clear and concise. Don’t forget to include relevant keywords for your targeted SEO scores.
7. Use a hook
Before you can convince someone to read, you need to hook them first.
Fun fact: 55% people who click on pages don’t stay more than 15 seconds. We know this is a very tight time frame for discussing everything.
Your blog post should make people want to read more. Your blog post should have multiple hooks that encourage people to continue reading and engaging with it.
Your first hook is to have a captivating title and a compelling introduction. But as readers scroll down your post they will continue to find reasons to stay.
It could be anything! Here are more hooks:
- You can identify your target audience by knowing who they are and what they want to do with your blog. Assume that they found the right post.
- Let them know what they can expect or find as they read. Give your readers enticing peeks that are filled with enough detail to grab their attention and let them know what you have in store for them.
Discuss the subjects they are interested in and give operative tips, information and solutions they can keep in their pocket if they continue reading.
8. Use the APP approach to your entire post
Once you’ve got them interested, it’s now time to make your readers tea. One of the best ways to enjoy tea is with biscuits. Let’s wrap our virtual biscuits in a blog post using the ‘APP” approach.
The acronym APP stands to Agree, Promise and Preview.
This approach starts with you agreeing on something. Ask them to share this tip or data. A second way is to have them agree with your blog posts.
Second, they should promise a solution that is easy to follow. Three-quarters of blog readers subscribe for one reason: to learn.
More readers will be attracted to you if there is enough information available that addresses the need for learning and solutions.
Finally, give them a glimpse of what you have in your blog. Describe the topics you are focusing on and any important information that might catch their attention.
9. Get Bucket Brigades
You can also add bucket brigades to your blog posts to prevent your readers clicking away. This simple copywriting technique elevates your blog post into a stimulating read.
Bucket brigades not only add spirit to your content but also encourage your readers to see what else you have to offer on your blog. These phrases are short and easy to understand, so they can be used to make your point clearly.
They can be used in the introductions, body, and summary of your blog posts. These are some examples of bucket brigades that you could use:
- Let’s show you!
- Take a look at this
- Final words
- This is the bottom line
10. Use images, social media posts and interactive tools to leverage them
Your blog post should be more than just content. It must also be visually attractive and stimulating in order to grab your readers’ attention.
Our brains process visuals at 60,000 times the speed of text. Using images, infographics and social media posts with interactive tools will help your readers connect with your products and blog post. Photographers are known for using photography to increase their following.
You can create custom images for your blog posts to tap into the power of visuals
These images can make your page more appealing to the viewer and can help you visualize your brand. Your brand image will become part of your identity, and your readers will recognize it easily.
Moreover, your logo can be featured on your social media platforms as well as in your blogs.
It’s worth noting that 78% more sellers have social media accounts than those without them. There is also a 40% chance of reaching their target market with regular social media presence.
11. Tell a story
Your readers were attracted to you, they stayed, and now you have a CTA. What else can I do?
Let’s face it: if you tell a compelling story, your readers will remember it. Your blog post should leave a lasting impression by creating a feeling of connection.
Did you know that a story in an article gets 30% more people to read it from beginning to end?
It is important to build a relationship with your readers by sharing a thought-provoking story. You don’t have to tell a story. Instead, you can give fun instructions that show how to use your product.
Whatever method you choose, whether you’re writing a story that is visually appealing or a blog that makes your readers the hero of the story, the magic and beauty of storytelling will hold their attention until the end.
Write a blog post that converts, hooks, and delivers.
Blog posts that are engaging, informative, and entertaining will be a hit. These tips and tools will help you create a great blog post.
Scoop.it Blog published the article How to Write Blog Posts that Convert People.
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