Twitter is one the most popular online communication tools.
It is more than just a social media platform. It is now considered an essential tool for data collection.
Did you know…
- Every second, there are approximately 6,000 tweets
- 500 million+ tweets posted daily
- In a single year, there were 200 billion tweets ( 200+).
But, did you know that Twitter’s search tools don’t allow for precise information to be found?
Twitter’s advanced search is able to do this, which is important if you want Twitter search skills like a pro.
Twitter Advanced Search can be a boon for small business owners and marketers. It allows them to easily identify new customers and search for tweets.
An advanced search, however, is more complicated than a regular one.
Let’s talk about how to master Twitter’s advanced search.
Where is Twitter Advanced Search located on the App
The following link will take you to Advanced Search on Twitter’s site:
Alternativly, you can enter your query in the search box on Twitter’s homepage. Next, tap on “Advanced Search” to go to the search filters’ upper right on the results page.
The Twitter mobile app cannot access the extensive Twitter search function. It can still be accessed via your mobile device’s web browser.
Let’s now look at advanced search options for searching Twitter.
Interesting read: When is the best time to post on Twitter in 2023
1. How to do a Twitter Advanced Search using the Search Tool
Twitter has a search engine that lets you find specific tweets. This is one of the most useful features on Twitter, and not just on the phone.
These are the steps to perform an advanced search.
Step 1 – Open Twitter and type your search query into the search tool. Then, press the enter key.
Step 2 You can also choose to use the advanced search option under the search filter.
Step 3 – You can use the advanced search box to search for any topic by using keywords, hashtags and the minimum number date likes.
2. How to do a Twitter Advanced search with words?
This field can be used to search for tweets that contain words or phrases you have typed. To see tweets matching your terms, you can enter two or more phrases.
You can search for one or more terms using quotation marks such as “social media” and “social marketing”.
If you are searching for a single phrase, this field is the best.
If you search for “Good Morning”, the results will include tweets that contain the words “Good Morning” rather than individual tweets such as ‘Good’ and ‘Morning”.
Any of These Words
It is easy to search for multiple terms using the field. When searching for social-related terms, you can use Social,’ @Social, and #Social.
None of these words
This is an important, but often overlooked area of search engine optimization. Any keyword or phrase you enter here will be removed from your search results.
This box can be used to filter out tweets that contain a competitor’s marketing hashtag or name. You can also clarify the situation (e.g., are you looking for tea but not tea party?). This is a great strategy to cut through the clutter and focus on what is important for you.
3. How to do a Twitter Advanced Search using Hashtags
Use relevant hashtags to find a specific tweet.
You can search by simply typing the keyword in your search bar. For example, you could type ‘#Android’ to bring up tweets using that hashtag.
You can also click on the hashtag within any tweet to find other tweets that match the same hashtag.
Tip You have the option to choose which language you would like your search results to be in. Click on ‘Advanced Search’ and scroll down until you reach ‘Language’. There are almost four dozen in this drop-down. To illustrate, we chose ‘French’.
Interesting read: Hashtag Strategy for Social Media Platforms 2023
4. How do you perform a Twitter Advanced search for a specific user?
These three fields allow you to search Twitter for one user: either the author or the recipient.
This query box may be of great assistance if you’re looking for old tweets including your own. Simply enter the name, with or without @ symbols.
To these Accounts
This section on Twitter allows you to look into the profile of someone else and see what other people think. To see tweets that were posted in response to tweets from your competitors, enter the usernames of the accounts.
Mention These Accounts
Want to see what other people think about your brand and competitors? To see a list with comments about them, fill in all the Twitter handles.
5. How to do a Twitter Advanced search using Replies and Links
Advanced Twitter Search has several basic criteria that will allow you to choose whether you want to see tweets with links or reactions.
You can adjust options to suit your needs. You can disable responses to tweets if you don’t want them.
6. How to search a tweet with a specific level of engagement
Filter tweets using metrics such as minimum response, likes and retweets. This tool is useful when you need to examine tweets that have a certain level or engagement.
This search criteria can be used to determine which tweets have received the most interaction.
7. How to search tweets by dates
You can also set a date range to display the tweets that you want to see with this search feature. This allows you delete tweets that have been deleted.
This allows you to specify the exact date, month and year range in the “from” and “to” sections. This can be used to search for tweets related to an event that happened within a particular time period.
Interesting read: 8 Amazing Ways to Make Engaging Tweets
Twitter Advanced Search Tool: Benefits
1. Understanding your Audience Behavior
With the Twitter advanced search you can quickly find people’s likes or dislikes. This can help you understand your audience and what they think about your products and services.
Are they happy with your products or services? What do they want to see in your product or services? Do they refer your product to others. These are the kinds of things Twitter’s advanced searches can help you.
With the information you have, you can create or modify a marketing plan.
2. Find Industry Influencers
Twitter is the place to go if you’re looking for an influencer in your product marketing.
To find industry influencers, use the Twitter advanced search tool’s #hashtag function. You can filter out genuine followers to show your brand’s message effectively to the audience.
3. Increases brand authority
People use Twitter to express their opinions on anything and everything. They tweet to request customer assistance or provide feedback about a product or service.
Search for phrases such as “help”, “support”, and your brand’s keywords to find consumer concerns.
Respond quickly to any suggestions, complaints, or praises made by individuals.
SocialPilot, a social media management tool such as SocialPilot, can help here.
An in-depth analysis of your tweets’ performance will help you to understand your audience and data. It is possible to quickly locate data about your retweets and mentions, audience, hashtags, etc., which can greatly improve your brand authority.
4. Finding Media Opportunities
Journalists, PR firms, and reporters are constantly looking for brands to do case studies. A media opportunity that is relevant to your brand can be a great way to promote it to others, free of cost.
This can be leveraged by seeking out as many opportunities as possible to promote the products and/or services of your brand.
We can conclude that Twitter is the best place for specific tweets that will increase sales leads and business leads.
Twitter’s advanced search allows you to target the right audience by using the appropriate tag.
Twitter can also be used to search for tweets by sentiments such after entering the phrase or word in the search section.
The main benefit to using the advanced search engine is the ability to quickly find your user’s behaviour with the likes or dislikes you post in your comment.
You can also use the hashtag tool to find influencers related to your business. This will allow you to increase your brand authority and identify suitable media opportunities.
If you haven’t yet used Twitter’s advanced searches, now is a great time!
SocialPilot’s first post was How to Do a Twitter Advanced Search In 2023.
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