src="https://buffer.com/resources/content/images/2022/12/christina-wocintechchat-com-UTw3j_aoIKM-unsplash--1-.jpg" alt="All of Twitter's Latest Features and how Businesses are Using Them"> Twitter was a simple micro-blogging platform when it was first created in 2006. However, the social media platform offers many features entrepreneurs and content creators can use to grow their businesses. … [Read more...]

Your marketing team and social media collaboration is like managing a preschool. While you want to maintain peace, you are constantly being pulled in different directions. It can quickly turn into a chaos with everyone posting what they like. This can cause inconsistency and confusion among your audience. Remote work has made this situation more difficult. This is evident in many studies, … [Read more...]

30-second summary: Many business leaders have difficulty hiring SEO managers and wonder if they really need one. SEO visibility is crucial to your business' success. It is difficult to increase customer base and sales. SEO can be a powerful tool for brand growth, but it requires the right mindset This checklist will help you find the best person to work for … [Read more...]

src="https://buffer.com/resources/content/images/2022/11/Blog-Graphic--1.png" alt="Introducing Ideas: Creating Content Just Got 84 Hours Faster"> One thing is certain: creating content takes time. Last month, I spoke with a lot of Buffer users and discovered that 71% wanted a quicker way to create and publish content. This made me want to do some research on the numbers behind content … [Read more...]

src="https://buffer.com/resources/content/images/2022/11/ali-kokab-lhyzTHwXS9o-unsplash--1-.jpg" alt="Buffer turned 12 today! These are our top stories, memories and lessons. Today is the 12th anniversary of Buffer. To celebrate, I asked my team members about their most memorable memories, stories, and learnings from the past twelve years at Buffer. I asked them to share a favorite memory or … [Read more...]

Companies need to provide customer service, especially when they are taking on custom orders. You can't ignore a customer who emails you asking a question. Even if it takes you a while to reply, you have to do your best. This used to mean that you had to spend hours writing long emails on your computer. But now it is easy with Google's Business messages. Google's Business Messages allows … [Read more...]

Seventeen years ago, Patricia Queirolo was driving through the Andes with her family on their way to the Colca Canyon. A college student at the time, she was trying to come up with a business idea for her thesis project. Peering through her window at the beautiful Peruvian landscapes and the various animals grazing, including alpacas and llamas, it hit her: A dog apparel brand.At the time, … [Read more...]

Customers will be more likely to return to your SaaS product after they have completed their trial. Your customers may need some help to find the hidden gems, both essential and advanced. What can you do to help customers see the value of your SaaS products faster? Use milestone messaging to take your users on a journey that allows them to explore your product from A-Z. What is … [Read more...]

30-second summary: Although SEO and PPC can be great tools, they work in silos. These channels and teams work in silos, and are often managed separately. Michael McManus, Accenture Song's SEO manager, discusses how businesses can use both organic and paid SEO to create a value-add unit. When planning your marketing strategy, SEO and PPC should be a part of your … [Read more...]

Instagram Reels offers creators a great opportunity. This is one of the most popular features on Instagram and can be used to boost your Instagram growth. Reels, a direct competitor of TikTok, targets the same type content as TikTok's - short-form videos. Recent stats show that Reels has 22% more engagement than other Instagram content, while emerging TikTok influencers have earned 18% more … [Read more...]