Many SaaS companies have made content a standard marketing channel. ProfitWell predicts that content-based companies will see a 30 percent increase in growth and a 5 percent greater retention rate than those who don't use content marketing. Content marketing is changing rapidly. What worked for SaaS companies years back may not work today. After spending five years in SaaS content marketing, I … [Read more...]

[TAG0] In recent years, business emails have played a major role. It allows you to communicate effectively with your employees, coworkers, partners, sponsors, and other business associates. Emails are essential for running a business. Business emails are an integral part of the workday for more than 25% who work remotely. This channel is preferred over text and video calls. Emails to business … [Read more...]

Google may have given the cookie another temporary stay, but it is certain that its demise is imminent. However, many people are still not prepared: A recent survey of 500 CMOs from the UK and the US found that almost half of them aren't ready for the day cookies disappear. They're not the only ones. The waters are murky because of repeated delays and lack of clear roadmaps for long-term, … [Read more...]

30-second summary: It is impossible to predict any timeframes without knowing your client's goals. Before making a commitment Before you give any time estimate , there are many "it depends" that you need to discuss with your client. The following factors can impact the time it takes to get SEO done: site's age, past history with SEO and Google … [Read more...]

[TAG0] Content is the foundation of digital marketing. Your marketing efforts will be more successful if your content is smarter. Good content can help you build brand awareness, brand authority and a loyal following. It's more than just creating content for your company. You must also know which type of content you should produce for each platform to get the best results. It is not a … [Read more...]

Buffer's podcast Small Business, Big Lessons explores the journeys of small business owners to discover the biggest lessons from their experiences. Check out episode seven here. Today, businesses are not just known for the products and services they offer, but consumers also take into account a company’s values and morals. According to a recent study done by Ipsos, people believe brands … [Read more...]

src="https://buffer.com/resources/content/images/2022/10/martin-sanchez-x-rqS-3Qi10-unsplash.jpg" alt="An Introduction to Vertical Social Networks"> Nearly everyone has a topic that they are able to spend hours on if given the chance. My favorite topic would be the middle-2010s young adult books, while others enjoy vintage recipes or football. Vertical networks are social platforms that … [Read more...]

While you can laugh all you want, it's high time that we all took TikTok seriously. This platform is no longer a playground for online teens, but it's now open to everyone. Millions of people spend hours scrolling through endless content. If you aren't marketing your brand there, you're missing an enormous opportunity. [TAG0] Here's the ultimate guide to TikTok Marketing. This guide will … [Read more...]

src="https://buffer.com/resources/content/images/2022/10/Paynter-carelabel-.jpg" alt="Why Small Business Owners Need Support Systems, With Examples From 6 Small Business Owners"> It can be extremely stressful to start and run your own business. Capital One conducted a survey and found that 42% of small business owners are experiencing burnout, or have suffered from it in the last month. … [Read more...]

[TAG0] GoPro. Nike. Apple. These brands are well-known for their huge social media followings. But what's even more remarkable is their loyal, sometimes even die-hard online community. Companies don't just create a network of brand advocates out of nothing. They create a carefully planned social media advocacy strategy that includes creating emotional connections, exceptional customer … [Read more...]