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Did you ever try a Google search and it didn’t give you the results you wanted? Ever wished Siri could be a little more powerful than the voice assistant Siri uses to ask questions about weather. ChatGPT.
ChatGPT was launched by OpenAI in November 2022. It is an artificial intelligence-powered chatbot you can ask almost anything. ChatGPT, despite its limitations (only having data until 2021 and occasionally spouting incorrect information), is an extremely powerful tool that has the potential to revolutionize how content creators work.
The demand for content is increasing across all platforms and the number of content producers is also growing. Without the help of a team, it can be difficult to maintain a steady and high-quality publishing pace. AI can provide the assistance content creators need.
AI is no longer an abstract concept from a 90s movie. It has the potential to help content creators at all stages of the content creation process. This article will discuss six ways that AI supports content creation, and which tools are leading this trend.
Create content ideas for various channels
You’re not alone if you have ever struggled to find the right words for your next Instagram caption, or for your next newsletter idea. My Instagram feed is full of the most simple captions you could imagine. This is not because I am a cool Zillennial but because I don’t know what to write. It isn’t easy to think up newsletter ideas every week.
The easiest application of AI tools is idea generation. AI can help you generate new content ideas by analysing your audience’s interests, and suggesting topics that you might be interested in writing about. This is especially useful for those who are struggling to find inspiration and have a deadline.
Persado is an AI tool that assists with idea generation. It uses machine learning to analyze audience data and suggest topics. ChatGPT, an AI tool, can generate ideas for stories and articles based on a set user-defined parameters.
ChatGPT and Lex have been my go-to for content ideas lately. It’s a great way to get ideas flowing by giving context. For example, “I write a newsletter/blog/run a twitter account about X topics.” Or “Write a YouTube script on Y.”
While you may need to tweak and fine-tune your publication to achieve the right results, a chatbot can help you unblock creatively.
Customize content to suit your audience
Niche communities are becoming more popular and highly sought-after than ever because audiences demand hyper-specific aesthetics and communities and the right content.
You can use AI to personalize content based on the preferences and interests of individual users. This will help increase engagement and converts by making sure that the content is appealing and relevant to the intended audience. These tools can be used to create personalized content.
- Adobe Target uses AI to personalize content experiences for its users based upon their interests and behavior.
- BlueConic, an enterprise tool that makes use of machine learning to analyze customer data in order to create personalized experiences for customers based on their preferences.
These tools might not be available to everyone, so let me give you an example of how ChatGPT, a free tool that allows you to personalize your content, can do it.
You can reach any niche you choose with AI tools that will help you create content that resonates and connects with your audience.
Streamline your research process
AI can be used to gather data and organize it. It does this by searching the internet for relevant information and then presenting it in a digestible format. This will reduce the time it takes to search for data. I have been using AI tools to find answers that Google won’t provide with the same flair.
ChatGPT was able to help me create a meal plan for vegans using foods that are readily available in Nigeria, my home country. Although it took me hours to research and refine, I was able to put together this table in just a few minutes with some tweaks to my prompts. ChatGPT and I will decide if I follow it.
TextOptimizer is an AI tool that aids in research. It uses natural language processing to analyze the topic and generate a list with relevant data sources. RyRob’s keyword research tool is also available for free. Chatbots such as the one embedded in Lex or ChatGPT are other examples.
AI can be used to quickly and accurately gather information from multiple sources. This saves time and effort for content creators. They can spend their time analyzing and synthesizing information, rather than spending time collecting data.
Keep in mind, however, that there is a limitation: some tools are reported to fabricate information (literally a disclaimer on the ChatGPT homepage and Lex chatbot).
Help with the writing process
As someone who regularly writes over 5,000 words per week, I often wish that I had a system to deal with tedious tasks like line editing, proofreading, and outlining.
Certain AI tools have proven to be a tremendous help in editing and proofreading. They can identify grammar and spelling mistakes, and ensure that content is written in the right style and tone. This saves time and can improve the quality of your final product by catching errors that may otherwise go unnoticed.
Grammarly and Writer allow you to feed your brand’s style guidelines and find out what content should and shouldn’t be included. Grammarly is very useful for keeping Buffer articles on the right track.
The Writer’s CoWrite service is an excellent example of how AI can be used in content creation. AI can also be used to optimize content. By analysing your writing and suggesting improvements, certain tools can help make your work search engine-friendly. This can increase the visibility of your content and help you reach more people.
Surfer is another example of an AI tool which can help with content. Surfer is a great SEO tool because it allows you to rank higher on Google using its AI capabilities.
Make content easier
It’s vital to connect with diverse audiences. However, it can be difficult for small teams or individuals to attain accessibility. AI could be the solution to your problem, since it can make your content more accessible.
AI can do everything, from translating your text into speech to adding subtitles and captions to your videos. Here are some examples:
- Language Translation:A few examples of AI tools that assist with translation are DeepL (a.k.a. DeepL, a.k.a. “the world’s best translator”, uses neural machine translation to translate texts in real-time from one language into another. Google Translate can also translate text and spoken words into many languages.
- Audio description AI can be used for audio descriptions of visual content such as images and videos, which are suitable for those with low vision or blindness. VEED uses AI for automatically generating audio descriptions of visual content.
- Captioning – Automatically generate captions to audio and video content with AI to make them more accessible for people who are hard of hearing or deaf. Automatic Sync Technologies (AST), an AI tool, uses machine learning to generate captions for audio or video content.
- Text to speech: AI can generate audio versions from text-based content such as articles or blog posts for people with difficulty reading. NaturalReader makes audio versions of text-based material using AI.
- Image recognition: AI is a tool that can analyze images and create alternative text descriptions for those who cannot see them. This will make it easier for them to understand the context and content of the images. Adobe Sensei has a feature that allows you to analyze images and generate alternative text descriptions.
- Text simplification – AI can be used to analyze text and make suggestions to simplify it for those with cognitive disabilities and people who are learning a new language. Rewordify uses AI for text analysis and suggests changes to make it easier and simpler to understand.
These tools and practices can be integrated into your content creation process to make it more accessible to a wider audience. This will ensure everyone has access to the content and benefits.
Support audio and video content creation
AI can be a great tool for visual content creation, especially if you don’t have the time or budget to create it. This is possible with a number of AI tools, including
- Deep Dream uses a deep-learning algorithm to create unique abstract images based upon user inputs.
- Adobe Sensei includes a variety of features to create and edit images and videos including scene analysis, object detection, and automatic background elimination. It includes tools for creating and editing images, videos and objects such as automatic background removal and object detection.
- Lumen5 – This tool uses AI to analyze text and create a video with music and images.
- DALLE: A popular tool for creating images, DALLE uses AI to create images based upon text inputs.
- Canva – The integration allows you to enter a string or text to create a unique image for your marketing campaigns.
These tools are great for creating visually appealing content that engages your audience. You can use Deep Dream to create abstract images for social media posts, or Lumen5 to quickly make a promo video for your company based on an article or blog post.
AI can help you create high-quality audio or video content by suggesting changes and improvements to your work. You can save time and effort by not having to edit or improve audio and video files manually. Descript is an AI-based tool that assists with audio and video production. It uses AI to assist you in editing your audio content using various features like transcription, overdubbing and captioning.
Use AI for content enhancement
AI is able to automate tedious tasks and provide assistance with ideas generation, research and writing, editing and optimization. This can allow content creators produce better-quality content faster and more efficiently.
It is important to keep in mind that AI cannot replace human creativity and judgement. AI should be used to enhance, not replace, content creators’ skills and expertise. This will lead to the best results. AI can be an ally when you are committed to excellence in content creation.
P.P.S. P.P.S. Tweet @tamioladipo or @buffer to let us know
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